Head to head
Airtable vs Mixpost
Last updated 13 October 2026
Airtable is a configurable content-planning database. It can publish to Facebook Pages through a built-in automation, while broader social scheduling typically needs a connected publishing service.
- From
- Free
- Free scheduling
- Yes
Mixpost offers a limited free self-hosted Lite edition, paid Pro and Enterprise licenses, and a separate hosted Cloud subscription. Self-hosting gives you operational responsibility; Cloud advertises managed updates and backups, with its own plan capacity and feature availability.
- From
- Free
- Free scheduling
- Yes
Bottom line
Airtable is the pick for teams that want a custom content calendar and planning hub. Mixpost fits teams with an identified owner for self-hosted infrastructure and updates better, and it reaches X (Twitter) and Instagram among others, which Airtable doesn't.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Airtable posts to 1 networks, Mixpost to 12.
- Only Mixpost reaches Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, Bluesky, and Google Business.
- Mixpost has basic analytics; Airtable doesn't.
Features compared
| Feature | Airtable | Mixpost |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | Not assessed | No |
| Team roles | Yes | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Airtable | Mixpost |
|---|---|---|
| No | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| Mastodon | Not assessed | Auto |
| Pixelfed | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 seat · Team
- $24/mo~$20/mo annual
- 3 seats · TeamTypical
- $72/mo~$60/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20 per billable collaborator a month billed annually
- $24 per billable collaborator/month, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45 per billable collaborator a month billed annually
- $54 per billable collaborator/month, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing and contracted record capacity
- Enterprise admin, security, and support
- Airtable is a workflow/database platform rather than a purpose-built cross-network scheduler. Billable roles depend on plan.
- A built-in Facebook Pages automation can publish text, links and attachments. Other social workflows can use Hootsuite, Make, Zapier or custom integrations.
- Team costs $24 per billable collaborator/month monthly or $20 annually and bills Commenters as well as Editors/Creators/Owners. Self-serve Business is $54 monthly or $45 annually and bills Editor-or-higher roles; read-only users are free.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD. Automation quotas apply per workspace, and failed trigger runs count. Free does not include the Run a script action.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1,350/mo |
| 50 | $1,200/mo | $2,700/mo |
Monthly billing.
Mixpost
Lite (self-hosted)
Free software; operating costs remain
- Limited free self-hosted edition
- Facebook Pages, X and Mastodon
- Hosting, backups and maintenance remain your responsibility
Pro (self-hosted)
USD 299 one-time, excluding VAT
- Internal-team or agency use on one domain or subdomain
- One year of updates and perpetual fallback
- Paid self-hosted lineup lists twelve networks
Enterprise (self-hosted)
USD 1,199 one-time, excluding VAT
- License permits selling SaaS access
- Customer subscriptions and billing capabilities
- One year of updates and perpetual fallback
Cloud
Recurring subscription; currency unconfirmed
- Spark $29, Momentum $49, Business $79 or Agency $149 per month in displayed dollar units, excluding VAT
- Provider-managed updates and backups
- Capacity and available features differ by plan; Engagement Inbox is marked coming soon
- Mixpost offers both self-hosted editions and a hosted Cloud service. Paid self-hosted amounts are one-time licenses and cannot be compared as monthly subscriptions.
- Pro is USD 299 and Enterprise USD 1,199 excluding VAT. Each covers one domain or subdomain and includes one year of updates plus a perpetual fallback license.
- Pro covers internal and agency use; Enterprise permits selling SaaS access. Support excludes ongoing maintenance and free installation.
- A perpetual fallback permits retaining the covered version. Hosting, backups, external APIs and maintenance still have costs, and later platform changes can affect compatibility.
- Current optional update-renewal prices are unconfirmed. Use current renewal quotes in later-year budgets rather than old derived amounts.
- Cloud monthly cards display Spark $29, Momentum $49, Business $79 and Agency $149 excluding VAT, without established currency here. Match required capacity before comparing the bill.
- Lite lists three networks; paid self-hosted editions list twelve. Cloud separately lists eleven and its current FAQ does not list X. Deployment-specific network coverage must be checked.
- Self-hosted Pro lists an Engagement Inbox, while Cloud marks that feature coming soon.
- Self-hosted X setup requires the operator's developer application and current pay-as-you-go payment setup.
Pros and cons
Airtable
- Custom content calendar, records and asset fields
- Configurable collaboration and approval-style workflows
- Free plan for up to five Editor-or-higher collaborators
- Built-in Facebook Pages action, REST API and official MCP
- Cross-network publishing requires additional integration work
- No native unified social inbox or social analytics suite
- Automation allowances and API limits apply
- Team Commenters are billable
Mixpost
- Choice of self-hosted editions and hosted Cloud
- Limited free Lite edition
- Paid self-hosted licenses include one year of updates and perpetual fallback
- Enterprise license permits selling SaaS access
- Self-hosting retains infrastructure, maintenance and provider setup work
- Lite is limited to three networks
- Cloud capacity, network coverage and features differ from paid self-hosted editions
- Current update-renewal amounts require a quote
Airtable vs Mixpost: FAQ
- Is Airtable or Mixpost cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Airtable or Mixpost have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Airtable or Mixpost?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Mixpost is the better fit for teams with an identified owner for self-hosted infrastructure and updates. We don't score them; the right call comes down to how you post.