Head to head

Agorapulse vs Planable

vs

Agorapulse schedules to ten networks, but the inbox and the reporting are the reasons to pick it: one place to handle every comment, DM, mention, review, and ad comment, plus ROI reports that pull Google Analytics to tie posts back to traffic and sales. It's billed per user, from $79 a seat each month on annual, with a small free plan and a 30-day trial.

From
$79 per user / mo
Free plan

A content-review tool first and a scheduler second, built around comments, approvals, and seeing exactly how a post will look before anyone signs off. It charges per workspace rather than per person, so the whole team can pile in at no extra cost.

From
$33 per workspace / mo
Free plan

Bottom line

Agorapulse and Planable both cover the basics; the right one comes down to how you post. Agorapulse is the stronger pick for Teams that spend more time on engagement than on posting; choose Planable for Agencies and teams that need client sign-off before posting.

Features compared

FeatureAgorapulsePlanable
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesPartial
Bulk uploadYesYes
Evergreen recyclingPartialPartial
Team rolesYesYes
ApprovalsYesYes
Link in bioYesNo

Platforms compared

NetworkAgorapulsePlanable
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyAutoNo
Google BusinessAutoAuto

Pricing

Agorapulse

Free

Free
Seats
1
Accounts
3
Scheduled posts
10
  • 3 social profiles, 1 user
  • 10 scheduled posts, 100 inbox items per month
  • Permanent free plan, no card required

Standard

$99 per user / mo

$79/mo billed annually

Seats
1
Accounts
10
Scheduled posts
Unlimited
  • $79 per user/mo on annual, $99 monthly
  • 10 social profiles, unlimited scheduling
  • All-in-one inbox, basic reports, white-label exports
  • 6-month data retention

Professional

Popular
$149 per user / mo

$119/mo billed annually

Seats
1
Accounts
10
Scheduled posts
Unlimited
  • $119 per user/mo on annual, $149 monthly
  • Adds link in bio, Instagram product tagging, grid preview, calendar notes
  • Ad-comment moderation, post and inbox assignments
  • Team performance reports, 12-month retention

Advanced

$199 per user / mo

$149/mo billed annually

Seats
1
Accounts
10
Scheduled posts
Unlimited
  • $149 per user/mo on annual, $199 monthly
  • Adds labels, saved replies, automated moderation rules, bulk actions
  • Shared calendars, publishing queues, scheduled report emails
  • Advanced and ROI reporting, competitor benchmarking, 24-month retention

Custom

Custom
Accounts
Unlimited
  • Tailored pricing for large teams
  • Unlimited social profiles, AI reply suggestions
  • SSO, custom roles, multi-step approval workflows
  • Historical data import, Reports open API, sentiment analysis
  • Dedicated Customer Success Manager and onboarding
  • Priced per user/seat: the headline $79 / $119 / $149 is for one user and multiplies by how many people you add. The per-user rate is flat, with no volume discount for more seats.
  • Every paid plan includes 10 social profiles; extra profiles are $10/month each. Profiles are a bundled quota, not the thing the price multiplies by, so adding seats and adding profiles are two separate costs.
  • There's a permanent free plan (3 profiles, 1 user, 10 scheduled posts, 100 inbox items a month) alongside a 30-day trial of Advanced features, no card required.
  • Annual billing saves about 20%: Standard $79 vs $99, Professional $119 vs $149, Advanced $149 vs $199 per user/month, which the page states as $240, $360, and $600 off per user per year.
  • X (Twitter) management is sold as a paid add-on, X Lite for publishing and threads or X Plus for full inbox and analytics, because of X's API pricing.
  • Advanced Listening, Advocacy (employee advocacy), and Competitive Benchmarking are separate add-ons billed on quote with a demo required, not included in the base plans.
  • Prices are USD list. The pricing page renders 'US $' figures even from an Australian IP; the annual numbers were read off the live page, the monthly numbers confirmed by toggling the billing switch, and both cross-checked against current third-party listings. List prices have risen from older published figures (around $49 / $79 / $109), so these reflect the current live plans.

Planable

Free

Free
Seats
Unlimited
Accounts
4
Scheduled posts
50
  • 50 posts total, then you upgrade (no time limit, no card)
  • 1 workspace, up to 4 social pages
  • Unlimited users
  • Feed and Calendar views, optional approval

Basic

$39 per workspace / mo

$33/mo billed annually

Seats
Unlimited
Accounts
4
Scheduled posts
60
  • $39 per workspace/mo, $33 on annual
  • 60 posts per workspace each month, 4 social pages
  • Unlimited users
  • Feed and Calendar views, none and optional approval
  • 10GB media storage

Pro

Popular
$59 per workspace / mo

$49/mo billed annually

Seats
Unlimited
Accounts
10
Scheduled posts
150
  • $59 per workspace/mo, $49 on annual
  • 150 posts per workspace each month, 10 social pages
  • Adds Grid view and required approval
  • Team-only drafts and 30-day version history
  • 50GB media storage

Enterprise

Custom
Accounts
50
Scheduled posts
Unlimited
  • Custom pricing, for teams that need more than 5 workspaces
  • 50 social pages per workspace, unlimited posts and campaigns
  • Multi-level approvals and List view
  • SSO, 24-month post storage, dedicated account manager
  • Priced per workspace, which is Planable's word for a brand or client: the headline $39 / $59 is for one workspace, and you pay again for each one you add, up to five before Enterprise. Users are unlimited on every plan.
  • Annual billing is two months free, so Basic works out to $33 a workspace each month ($390/yr) and Pro to $49 ($590/yr).
  • Two paid add-ons sit on top, also per workspace: Analytics at $14/mo and the Engagement social inbox at $9/mo, both about two months cheaper on annual.
  • The Free plan caps you at 50 posts for the life of the account rather than by time; after that you upgrade.
  • Prices are USD from the live pricing page, which renders client-side and defaulted to the annual figures here in Australia. The monthly numbers were read by toggling the billing switch and match current third-party listings.

Pros and cons

Agorapulse

  • Unified inbox for comments, DMs, mentions, reviews, and ad comments, built around inbox zero
  • ROI reporting that ties posts and conversations to traffic, leads, and sales via Google Analytics
  • Direct publishing to ten networks, Instagram Stories included
  • Genuinely free plan plus a 30-day trial of the top tier
  • Per-seat pricing climbs with the team, and every plan caps profiles at 10
  • Listening, advocacy, competitive benchmarking, and full X management are quote-based add-ons
  • No true evergreen recycling and no AI image generation
  • The depth is overkill if you only want a simple posting queue

Planable

  • Approval workflows, inline comments, and version history are the strongest part
  • Per-workspace pricing means unlimited users at no extra cost
  • Per-network previews in feed, grid, calendar, and list views
  • Free plan with no time limit, capped at 50 posts
  • Analytics and the social inbox cost extra per workspace
  • Per-workspace pricing adds up fast for agencies with many clients
  • No Bluesky, Mastodon, or link-in-bio
  • Reporting is light and there is no real evergreen recycling

Agorapulse vs Planable: FAQ

Is Agorapulse or Planable cheaper?
Planable is cheaper to start, from $33 against $79 for Agorapulse. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Agorapulse or Planable have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, Agorapulse or Planable?
Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while Planable is the better fit for agencies and teams that need client sign-off before posting. We don't score them; the right call comes down to how you post.