Head to head
SocialPilot vs Zoho Social
Last updated 4 June 2026
vs
SocialPilot is the value pick for agencies and small businesses: ten networks, bulk scheduling, a social inbox, AI, and white-label client reports, at prices well under the big suites. Plans run from $17 a month on annual billing, with extra accounts and users sold cheaply on the side.
- From
- $17 /mo
- Free plan
Zoho Social is the scheduler inside Zoho's wider business suite: capable publishing, a monitoring dashboard, and reporting that plugs straight into Zoho CRM. Pricing splits into single-brand business plans, billed per brand per member, and flat agency plans for managing many brands.
- From
- $10 /mo
- Free plan
Bottom line
SocialPilot and Zoho Social both cover the basics; the right one comes down to how you post. SocialPilot is the stronger pick for Agencies and SMBs who want broad coverage and client reporting on a budget; choose Zoho Social for Businesses already using Zoho CRM or the wider Zoho suite.
Features compared
| Feature | SocialPilot | Zoho Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | Yes |
Platforms compared
| Network | SocialPilot | Zoho Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| Telegram | No | Auto |
Pricing
SocialPilot
Essentials
$20 /mo
$17/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $20/mo, $17 on annual ($204/yr)
- 5 social accounts, 1 user, 500 AI credits
- Scheduling, content library, analytics
Standard
$40 /mo
$34/mo billed annually
- Seats
- 3
- Accounts
- 10
- Scheduled posts
- Unlimited
- $40/mo, $34 on annual ($408/yr)
- 10 social accounts, 3 users, 1,000 AI credits
- Adds bulk scheduling, the social inbox, and team collaboration
Premium
Popular$100 /mo
$85/mo billed annually
- Seats
- 6
- Accounts
- 20
- Scheduled posts
- Unlimited
- $100/mo, $85 on annual ($1,020/yr)
- 20 social accounts, 6 users, 5,000 AI credits
- Adds advanced analytics, client approvals, custom and white-label reports
Ultimate
$200 /mo
$170/mo billed annually
- Seats
- Unlimited
- Accounts
- 40
- Scheduled posts
- Unlimited
- $200/mo, $170 on annual ($2,040/yr)
- 40 social accounts, unlimited users, unlimited AI credits
- Advanced security, dedicated account manager, migration support
Enterprise
Custom
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, custom accounts, unlimited users
- Unlimited AI credits, dedicated account manager
- SSO and API access
- Flat, quota-bundled plans: each tier bundles social accounts, users, and AI credits. Extra accounts are $4 a month each on every plan, and extra users are $5 a month on Standard and Premium, so the real cost depends on how many of each you add.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing is a flat 15% off: Essentials works out to $17 a month, Standard $34, Premium $85, Ultimate $170.
- AI credits are metered per plan (500, 1,000, 5,000, then unlimited). White-label reports and client approvals start on Premium.
- Prices are USD. The live pricing page geo-located to Australia and showed AUD here, so the USD figures were taken from the page's USD view and cross-checked by converting the AUD (for example A$263.50 times about 0.66 lands near the $170 Ultimate annual rate).
Zoho Social
Free
Free
- Seats
- 1
- Accounts
- 6
- 1 brand, 6 channels (Facebook, Instagram, X, LinkedIn profile and page, Google Business), 1 member
- Home dashboard, drafts, basic publishing, 5 AI credits
- Forever free after the 15-day all-access trial
Standard
$15 /mo
$10/mo billed annually
- Seats
- 1
- Accounts
- 12
- $15/mo, $10 on annual (per brand, per member)
- 1 brand, 12 channels (adds YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky), 1 member
- Publishing calendar, multi-channel publishing, zurl shortener, summary reports, 40 AI credits
Professional
$40 /mo
$30/mo billed annually
- Seats
- 1
- Accounts
- 12
- $40/mo, $30 on annual (per brand, per member)
- 1 brand, 12 channels, 1 member
- Adds bulk scheduling, repeat posting, post insights, monitoring dashboard, media library, RSS, messages, first comment
Premium
Popular$65 /mo
$40/mo billed annually
- Seats
- 3
- Accounts
- 14
- $65/mo, $40 on annual (per brand)
- 1 brand, 14 channels (adds WhatsApp Business and Telegram Business), 3 members
- Adds SmartQ, unified Inbox, content approvals and workflow, custom reports, UTM, Zoho CRM and Desk integration, 80 AI credits
Agency
$320 /mo
$230/mo billed annually
- Seats
- 5
- Accounts
- 140
- $320/mo, $230 on annual
- 10 brands, up to 140 channels, 5 members
- Client invite, customizable client portal, agency-branded reports, all Premium features
Agency Plus
$460 /mo
$330/mo billed annually
- Seats
- 5
- Accounts
- 280
- $460/mo, $330 on annual
- 20 brands, up to 280 channels, 5 members
- All Agency features, with 10 more brands available as add-ons
- Zoho splits into business plans (one brand) and agency plans (many brands). The business tiers (Standard, Professional, Premium) are billed per brand per team member, so the headline is for a single brand with the bundled members; the agency tiers bundle 10 or 20 brands at a flat price.
- Extra brands and members are add-ons: roughly $19.50 a brand each month and $10 a member each month on annual billing (a little more monthly, and the brand rate varies by plan), so a single-brand business with a few people climbs past the sticker price.
- Annual billing is up to about 33% cheaper: Standard $10 vs $15, Professional $30 vs $40, Premium $40 vs $65 a month.
- There's a forever-free plan (1 brand, 6 channels, 1 member) that kicks in after the 15-day all-access trial, no card required.
- Records are USD. The live pricing page geo-locates and showed Australian dollars including GST here, so the USD list figures were taken from Zoho's US pricing and current third-party listings, then cross-checked by stripping the 10% GST from the AUD and converting (for example Premium A$66.91, less GST, times about 0.66, lands near $40).
Pros and cons
SocialPilot
- Excellent value: ten networks and agency features well under the big suites
- Bulk scheduling, social inbox, and white-label client reports
- Cheap extra-account and extra-user add-ons
- Clear, flat plans with a flat 15% annual discount
- No real evergreen recycling and no visual feed planner
- No broad social listening or link-in-bio
- AI is metered by credits on the lower plans
- Client approvals and white-label start on Premium
Zoho Social
- Deep Zoho CRM and Desk integration, a genuine differentiator
- Direct publishing to a dozen channels, with monitoring and a unified inbox
- Forever-free plan and a clear annual discount
- Flat agency plans for managing many brands
- Per-brand-per-member pricing plus add-ons gets fiddly
- WhatsApp and Telegram are Premium-only
- No evergreen recycling queue or visual feed planner
- Listed business-plan prices are before brand and member add-ons
SocialPilot vs Zoho Social: FAQ
- Is SocialPilot or Zoho Social cheaper?
- Zoho Social is cheaper to start, from $10 against $17 for SocialPilot. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does SocialPilot or Zoho Social have a free plan?
- Zoho Social has a free plan; SocialPilot does not, though it offers a 14-day trial.
- Which is better, SocialPilot or Zoho Social?
- SocialPilot is the stronger pick for agencies and SMBs who want broad coverage and client reporting on a budget, while Zoho Social is the better fit for businesses already using Zoho CRM or the wider Zoho suite. We don't score them; the right call comes down to how you post.