Head to head
Publer vs Zoho Social
Last updated 4 June 2026
Publer
Publer combines broad network coverage with queues, bulk scheduling and RSS automation. Business adds analytics, recycling and eligible API/MCP access. Pricing scales with connected accounts and additional team members.
- From
- Free
- Free scheduling
- Yes
Zoho Social
Zoho Social combines publishing, monitoring and reporting with Zoho CRM and Desk integration. Business and agency plans bundle brands and members; optional extras are separate charges. The Free edition publishes immediately but does not schedule.
- From
- Paid scheduling; confirm regional offer
- Free scheduling
- No
Bottom line
Publer is the pick for power users posting to many networks at once, and it's the only one of the two with a free scheduling plan. Zoho Social fits businesses already using Zoho CRM or the wider Zoho suite better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Publer has a free scheduling plan; Zoho Social doesn't, though it offers a 15-day trial.
- Only Publer reaches Telegram and WordPress.
- Only Zoho Social reaches Snapchat.
Features compared
| Feature | Publer | Zoho Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Yes | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Publer | Zoho Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | Auto | Auto |
| Snapchat | No | Auto |
| Telegram | Auto | No |
| WordPress | Auto | No |
| Arattai | Not assessed | Auto |
| Not assessed | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Zoho SocialPricing qualification
Free edition; scheduling paid.
Paid scheduling; confirm regional offer
Publer
Free
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- One user, one workspace and three social accounts; X excluded
- Ten waiting posts per account; slots refill after publication or deletion
- Pinterest on Free requires at least 100 followers or a claimed website
- 24-hour post history and 25 drafts
Professional
PopularDisplayed $5 monthly. Currency not explicitly confirmed; verify current selected tariff and invoice.
- Scheduled posts
- Unlimited
- Starts at displayed $5/account/month; confirm currency
- Unlimited scheduling/drafts subject to daily limits
- First comments, threads and RSS automations
Business
Displayed $10 monthly. Currency not explicitly confirmed; verify current selected tariff and invoice.
- Scheduled posts
- Unlimited
- Starts at displayed $10/account/month; confirm currency
- Analytics, recycling and unlimited AI prompts
- Eligible API/MCP access
Enterprise
Custom
- Quote-only for large organisations
- Higher volume discounts, 1:1 onboarding, priority support
- Pricing is per connected social account plus additional members; owner included, every tenth account/member free. Professional starts at $5/month for one account, Business $10.
- Professional has a seven-day trial; Business fourteen days. Free retains three accounts, ten pending posts per account, twenty-five drafts and a 24-hour history, excluding X.
- Current help says annual billing is 20% off, while pricing UI says two months free. Confirm exact annual invoice rather than treating these as identical.
- Paid scheduling is subject to daily anti-abuse limits; Enterprise removes Publer-side daily limits but networks can still impose their own.
- Current extraction did not expose localized selector totals or extra-member tariffs; verify final currency and selected-account/member bill.
Zoho Social
Free
Free
- Seats
- 1
- Accounts
- 6
- 1 brand, 6 channels (Facebook, Instagram, X, LinkedIn profile and page, Google Business), 1 member
- Immediate publishing only; the Free edition does not schedule posts
- Forever free after the 15-day all-access trial
Standard
$10a month
Billed annually
- Seats
- 1
- Accounts
- 14
- 1 bundled brand(s); 14 channel connections; 1 team member(s)
- Publishing calendar, multi-channel publishing, zurl shortener, summary reports, 40 AI credits
Professional
$30a month
Billed annually
- Seats
- 1
- Accounts
- 14
- 1 bundled brand(s); 14 channel connections; 1 team member(s)
- Adds bulk scheduling, repeat posting, post insights, monitoring dashboard, media library, RSS, messages, first comment
Premium
Popular$40a month
Billed annually
- Seats
- 3
- Accounts
- 16
- 1 bundled brand(s); 16 channel connections; 3 team member(s)
- Adds SmartQ, unified Inbox, content approvals and workflow, custom reports, UTM, Zoho CRM and Desk integration, 80 AI credits
Agency
$230a month
Billed annually
- Seats
- 5
- Accounts
- 160
- 10 bundled brand(s); 160 channel connections; 5 team member(s)
- Client invite, customizable client portal, agency-branded reports, all Premium features
Agency Plus
$330a month
Billed annually
- Seats
- 5
- Accounts
- 320
- 20 bundled brand(s); 320 channel connections; 5 team member(s)
- All Agency features, with 10 more brands available as add-ons
- Business plans bundle one brand and included members; Agency/Agency Plus bundle ten/twenty brands and five members. Do not multiply the headline price by every bundled team member.
- US official pricing search extracts corroborate annual monthly equivalents of USD10/30/40/230/330. The current extracted page hides monthly prices, so monthly numeric tariffs are unconfirmed here.
- Extra brands and members are separately priced, plan-dependent add-ons. Regional currency and applicable taxes must be checked directly; no currency conversion has been used.
- Free includes one brand, six channels and one member but excludes scheduling. A fifteen-day trial is advertised.
- Standard/Professional list fourteen connections including Snapchat and Arattai. Premium adds WhatsApp and Telegram inbox connections; not every connection is a scheduled publishing destination.
Pros and cons
Publer
- Broad supported-network list, including Telegram and WordPress
- Bulk scheduling and RSS automation
- Free waiting-post slots refill after publishing
- Business API/MCP with documented eligibility
- Separate account and member charges accumulate
- X requires a paid plan
- Analytics and advanced automation require Business
- Daily provider and anti-abuse limits still apply
Zoho Social
- Zoho CRM and Desk integration
- Publishing plus monitoring and reporting
- Native MCP publishing and media workflows
- Bundled agency plans
- Free edition excludes scheduling
- Inbox and approvals require higher tiers
- Extra brands and members are plan-dependent charges
- Messaging connections do not all support feed publishing
Publer vs Zoho Social: FAQ
- Is Publer or Zoho Social cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Publer or Zoho Social have a free plan?
- Publer: Free plan available. Zoho Social: Free edition; scheduling paid. Check the scheduling allowance, separately from any free research or design features.
- Which is better, Publer or Zoho Social?
- Publer is the stronger pick for power users posting to many networks at once, while Zoho Social is the better fit for businesses already using Zoho CRM or the wider Zoho suite. We don't score them; the right call comes down to how you post.