Head to head
Post Planner vs Sprout Social
Last updated 4 June 2026
Post Planner combines content discovery, recurring queues and publishing across ten listed networks. Its current plans extend from Free to agency-sized bundles; X and Pinterest require Growth or higher.
- From
- Free
- Free scheduling
- Yes
Sprout Social is the high-end suite: publishing, a shared inbox, listening, and reporting that goes deep, sold by the seat and priced for businesses with a budget. There's no free plan; the cut-down Essentials tier is $79 a seat each month on annual billing, and the main plans start at $199.
- From
- $79per user a month, billed yearly
- Free scheduling
- No
Bottom line
Post Planner is the pick for solo creators and small businesses on a tight budget, and it's the only one of the two with a free scheduling plan. Sprout Social fits businesses running social as a core function better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Post Planner adds evergreen recycling that Sprout Social leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Post Planner has a free scheduling plan; Sprout Social doesn't, though it offers a 30-day trial.
- Post Planner posts to 10 networks, Sprout Social to 12.
- Only Sprout Social reaches Reddit.
- Post Planner has evergreen recycling; Sprout Social doesn't.
Features compared
| Feature | Post Planner | Sprout Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not confirmed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Yes | No |
| Team roles | Partial | Yes |
| Approvals | Not confirmed | Yes |
| Link in bio | Not confirmed | Yes |
Platforms compared
| Network | Post Planner | Sprout Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| No | Auto | |
| Snapchat | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
No free plan; 30-day trial.
- 1 seat · Essentials
- $99/mo~$79/mo annual
- 3 seats · EssentialsTypical
- $297/mo~$237/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Post Planner
Free
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 10
- 3 daily posts per profile; 1 AI images/month
- AI text, captions and hashtags unlimited
Starter
Displayed $14 monthly, $9 monthly equivalent with annual billing. Currency not explicitly confirmed; verify current selected tariff and invoice.
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 150
- 12 daily posts per profile; 15 AI images/month
- AI text, captions and hashtags unlimited
Growth
Displayed $59 monthly, $39 monthly equivalent with annual billing. Currency not explicitly confirmed; verify current selected tariff and invoice.
- Seats
- 2
- Accounts
- 15
- Scheduled posts
- 1500
- 24 daily posts per profile; 150 AI images/month
- AI text, captions and hashtags unlimited
Business
Displayed $99 monthly, $69 monthly equivalent with annual billing. Currency not explicitly confirmed; verify current selected tariff and invoice.
- Seats
- 5
- Accounts
- 25
- Scheduled posts
- Unlimited
- unlimited daily posts per profile; 250 AI images/month
- AI text, captions and hashtags unlimited
Agency
Displayed $179 monthly, $119 monthly equivalent with annual billing. Currency not explicitly confirmed; verify current selected tariff and invoice.
- Seats
- 10
- Accounts
- 50
- Scheduled posts
- Unlimited
- unlimited daily posts per profile; 500 AI images/month
- AI text, captions and hashtags unlimited
Agency + 50
Displayed $329 monthly, $219 monthly equivalent with annual billing. Currency not explicitly confirmed; verify current selected tariff and invoice.
- Seats
- 20
- Accounts
- 100
- Scheduled posts
- Unlimited
- unlimited daily posts per profile; 1000 AI images/month
- AI text, captions and hashtags unlimited
Agency + 3 × 50
Displayed $629 monthly, $419 monthly equivalent with annual billing. Currency not explicitly confirmed; verify current selected tariff and invoice.
- Seats
- 40
- Accounts
- 200
- Scheduled posts
- Unlimited
- unlimited daily posts per profile; 2000 AI images/month
- AI text, captions and hashtags unlimited
- Current plan prices and limits are corroborated by the official plans page and help-center plan comparison. Annual prices are monthly equivalents paid yearly.
- Scheduled-post limits measure pending queue capacity, not monthly publishing volume. Daily per-profile posting caps are separate.
- X and Pinterest require Growth or higher. Threads and Bluesky are supported.
- AI images use monthly allowances; caption/text/hashtag generation is unlimited. The prior daily AI-credit table is obsolete.
- A seven-day trial is advertised; official FAQ says accounts fall back to Free if no paid plan is selected.
Sprout Social
Essentials
$79 per user a month billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $79 per seat/mo on annual, $99 monthly
- Up to 5 social profiles
- Publishing, calendar, and the Smart Inbox
- Profile and post-level reporting
Standard
Billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- USD199/seat/month with annual billing; confirm monthly tariff
- $199 per seat/mo on annual, $249 monthly
- Up to 5 social profiles
- Smart Inbox, review management, and tasks
- Unlocks paid add-ons: Listening, Premium Analytics, Advocacy
Professional
PopularBilled annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- USD299/seat/month with annual billing; confirm monthly tariff
- $299 per seat/mo on annual, $399 monthly
- Unlimited social profiles
- Competitor, tag, and paid reporting
- Message tagging and scheduling for optimal send times
Advanced
Billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- USD399/seat/month with annual billing; confirm monthly tariff
- $399 per seat/mo on annual, $499 monthly
- Unlimited social profiles
- Chatbots, automated workflows, and helpdesk integrations
- AI-enhanced replies, message spike alerts, and the Sprout API
Enterprise
- Accounts
- Unlimited
- Custom pricing
- SSO and advanced security
- Premium Listening, Advocacy, and Influencer Marketing add-ons
- Dedicated support and professional services
- List pricing is per seat. Obtain a quote for larger or customized deployments; no-volume-discount guarantees are not established by the current public evidence.
- Annual advertised rates per seat: Essentials USD79, Standard USD199, Professional USD299 and Advanced USD399. Essentials USD99 monthly is verified; other monthly rates need confirmation.
- No free plan. There's a 30-day trial with no card required.
- USD advertised list pricing. Check the applicable billing offer and paid add-ons before purchase.
- Premium Analytics, Listening, and Employee Advocacy are paid add-ons on Standard and up, quoted on request, so the real bill runs higher than the seat price.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Essentials |
|---|---|
| 1 | $99/mo |
| 3Typical | $297/mo |
| 5 | $495/mo |
| 10 | $990/mo |
| 25 | $2,475/mo |
| 50 | $4,950/mo |
Monthly billing.
Pros and cons
Post Planner
- Content discovery and reusable posting queues
- Free plan and seven-day paid trial
- Ten advertised publishing networks
- Current agency tiers and unlimited AI text generation
- X and Pinterest require Growth or higher
- Lower tiers cap pending posts and daily output separately
- AI images have monthly allowances
- Formal approvals and unified inbox not established
Sprout Social
- Publishing and social-care workflows
- Plan-based reporting and add-on listening
- Documented Reddit, Bluesky and Snapchat capabilities
- Internal and external review workflows
- Seat fees and add-ons increase the total
- Essentials and Standard have five-profile limits
- External MCP scope is narrower than the main product
- Network and mobile format coverage varies
Post Planner vs Sprout Social: FAQ
- Is Post Planner or Sprout Social cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Post Planner or Sprout Social have a free plan?
- Post Planner has a free plan; Sprout Social does not, though it offers a 30-day trial.
- Which is better, Post Planner or Sprout Social?
- Post Planner is the stronger pick for solo creators and small businesses on a tight budget, while Sprout Social is the better fit for businesses running social as a core function. We don't score them; the right call comes down to how you post.