Head to head

Ordinal vs Postwise

vs

Ordinal (formerly Assembly) is built for one specific job: running social for a group of executives or employees. It drafts, schedules, routes for approval, and automates engagement across many personal accounts, and it's priced for companies, not individuals, from $95 a month.

From
$95 /mo
Free plan

Postwise is an AI ghostwriting and growth tool for X, LinkedIn, and Threads. Its GhostWriter assistant drafts posts in your voice, it schedules them, and it layers on growth features. It's text-platform only, with no visual networks.

From
$29.6 /mo
Free plan

Bottom line

Ordinal and Postwise both cover the basics; the right one comes down to how you post. Ordinal is the stronger pick for Companies running executive or founder social programs; choose Postwise for Founders and creators building an audience on X and LinkedIn.

Features compared

FeatureOrdinalPostwise
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsNot assessedNot assessed
Bulk uploadNot assessedNot assessed
Evergreen recyclingNoPartial
Team rolesYesNot assessed
ApprovalsYesNot assessed
Link in bioNot assessedNot assessed

Platforms compared

NetworkOrdinalPostwise
InstagramAutoNo
FacebookAutoNo
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoNo
ThreadsAutoAuto

Pricing

Ordinal

Starter

$95 /mo
Scheduled posts
Unlimited
  • $95/mo
  • Drafting, scheduling, content calendar, approval workflows
  • For teams managing multiple executive accounts

Pro

Popular
$215 /mo
Scheduled posts
Unlimited
  • $215/mo (about $265 with Ordinal MCP)
  • Everything in Starter, plus unlimited seats
  • Account analytics, automated engagement (likes, comments, reposts), unlimited scheduled posts

Enterprise

Custom
Scheduled posts
Unlimited
  • Custom pricing
  • LinkedIn leads data, API access, custom permissions
  • SAML/SSO and prioritised support
  • Flat plans aimed at executive and team social programs, not individual scheduling, which is why the entry is $95 a month. Pro at $215 includes unlimited seats; a Pro plan with Ordinal MCP runs around $265.
  • There's no free plan, only a 14-day trial.
  • Ordinal (formerly Assembly) is built for running many personal/executive accounts together, used by companies like Zapier, Mercury, Clay, and Beehiiv to power their executive social presence.
  • Prices are USD from current listings.

Postwise

Basic

$37 /mo

$29.6/mo billed annually

Accounts
3
Scheduled posts
500
  • $37/mo, $29.60 on annual
  • 3 social accounts, 500 AI posts a month, 3 months scheduling
  • GhostWriter AI assistant, basic analytics

Boss

Popular
$59 /mo

$47.2/mo billed annually

Accounts
5
Scheduled posts
1000
  • $59/mo, $47.20 on annual
  • 5 social accounts, 1,000 AI posts a month, 12 months scheduling
  • Advanced analytics dashboard

Unlimited

$97 /mo

$77.6/mo billed annually

Accounts
Unlimited
Scheduled posts
Unlimited
  • $97/mo, $77.60 on annual
  • Unlimited accounts, posts, and scheduling
  • Custom AI training, enterprise-grade analytics, priority support
  • Flat plans by social accounts and AI posts. There's no free plan, only a 7-day trial; annual billing is 20% off.
  • Postwise is AI-writing-first: its GhostWriter assistant and custom AI voices generate posts, and it adds growth tools on top.
  • It only covers text platforms, X, LinkedIn, and Threads, with no visual networks.
  • Prices are USD, read off the live pricing page.

Pros and cons

Ordinal

  • Purpose-built for executive and employee social programs
  • Drafting, approvals, and analytics across many personal accounts
  • Automated engagement to grow those accounts
  • Unlimited seats on Pro; SSO and API on Enterprise
  • Expensive, and priced for companies not individuals
  • Network focus is LinkedIn and X, not visual platforms
  • No free plan, recycling, or full engagement inbox
  • Young product, lightly documented company

Postwise

  • Strong AI ghostwriting with custom voices
  • Scheduling up to a year ahead with growth tools
  • Covers X, LinkedIn, and Threads
  • Simple flat pricing with a 20% annual discount
  • Text platforms only; no visual networks
  • No engagement inbox or listening
  • AI posts are metered below the Unlimited tier
  • No free plan

Ordinal vs Postwise: FAQ

Is Ordinal or Postwise cheaper?
Postwise is cheaper to start, from $29.6 against $95 for Ordinal. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Ordinal or Postwise have a free plan?
Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Ordinal or Postwise?
Ordinal is the stronger pick for companies running executive or founder social programs, while Postwise is the better fit for founders and creators building an audience on X and LinkedIn. We don't score them; the right call comes down to how you post.