Head to head
Ordinal vs Post Planner
Last updated 4 June 2026
Ordinal (formerly Assembly) is built for one specific job: running social for a group of executives or employees. It drafts, schedules, routes for approval, and automates engagement across many personal accounts, and it's priced for companies, not individuals, from $95 a month.
- From
- $95 /mo
- Free plan
Post Planner is a budget scheduler built around content discovery: it surfaces proven, high-engagement posts to share, lets you recycle your best content, and schedules to eight networks. Plans run from a free tier up to $57 a month on annual billing.
- From
- $7 /mo
- Free plan
Bottom line
Post Planner is the pick for solo creators and small businesses on a tight budget, and it's the only one of the two with a free plan. Ordinal fits companies running executive or founder social programs better, and it adds approvals and client workspaces that Post Planner leaves out.
Post Planner starts cheaper, $7 a month against $95 a month for Ordinal. Ordinal brings approvals that Post Planner skips, while Post Planner has evergreen recycling Ordinal doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Post Planner has a free plan; Ordinal doesn't, though it offers a 14-day trial.
- Post Planner starts at $7 a month, Ordinal at $95 a month.
- Ordinal posts to 6 networks, Post Planner to 8.
- Only Ordinal reaches Threads.
- Only Post Planner reaches Pinterest, YouTube, and Google Business.
- Ordinal has approvals; Post Planner doesn't.
- Ordinal has client workspaces; Post Planner doesn't.
- Ordinal has employee advocacy; Post Planner doesn't.
- Post Planner has evergreen recycling; Ordinal doesn't.
Features compared
| Feature | Ordinal | Post Planner |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | No |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | No | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | No |
| Link in bio | Not assessed | No |
Platforms compared
| Network | Ordinal | Post Planner |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | Auto | No |
| Google Business | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
No free plan; 14-day trial.
- Cheapest paid plan
- $95/mo
Whole-plan price; it doesn't scale per unit.
Free plan available.
- Cheapest paid plan
- $7/mo
Whole-plan price; it doesn't scale per unit.
Ordinal
Starter
- Scheduled posts
- Unlimited
- $95/mo
- Drafting, scheduling, content calendar, approval workflows
- For teams managing multiple executive accounts
Pro
Popular- Scheduled posts
- Unlimited
- $215/mo (about $265 with Ordinal MCP)
- Everything in Starter, plus unlimited seats
- Account analytics, automated engagement (likes, comments, reposts), unlimited scheduled posts
Enterprise
- Scheduled posts
- Unlimited
- Custom pricing
- LinkedIn leads data, API access, custom permissions
- SAML/SSO and prioritised support
- Flat plans aimed at executive and team social programs, not individual scheduling, which is why the entry is $95 a month. Pro at $215 includes unlimited seats; a Pro plan with Ordinal MCP runs around $265.
- There's no free plan, only a 14-day trial.
- Ordinal (formerly Assembly) is built for running many personal/executive accounts together, used by companies like Zapier, Mercury, Clay, and Beehiiv to power their executive social presence.
- Prices are USD from current listings.
Post Planner
Free
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 15
- 1 social account, 1 user, 15 scheduled posts
- 3 daily posts per account, 100 AI credits a day
- Basic scheduling and content discovery
Starter
$7/mo billed annually
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 150
- $12/mo, $7 on annual ($84/yr)
- 3 social accounts, 1 user, 150 scheduled posts
- 12 daily posts per account, 1,000 AI credits a day
Growth
Popular$37/mo billed annually
- Seats
- 2
- Accounts
- 12
- Scheduled posts
- 1000
- $49/mo, $37 on annual ($444/yr)
- 12 social accounts, 2 users, 1,000 scheduled posts
- 18 daily posts per account, 20,000 AI credits a day, analytics
Business
$57/mo billed annually
- Seats
- 5
- Accounts
- 25
- Scheduled posts
- 5000
- $79/mo, $57 on annual ($684/yr)
- 25 social accounts, 5 users, 5,000 scheduled posts
- 24 daily posts per account, 40,000 AI credits a day, analytics
- Flat, quota-bundled plans: each tier bundles social accounts, users, scheduled posts, a daily posting cap per account, and a daily AI credit allowance. You move up a plan to grow; for more than Business you contact them.
- There's a genuine Free plan (1 account, 15 scheduled posts) plus a 7-day trial of the paid features.
- Annual billing is roughly 30-40% cheaper: Starter is $7 a month, Growth $37, Business $57.
- Analytics arrive on the Growth plan and up; the AI features are metered by a daily credit allowance.
- Prices are USD, read off the live plans page by toggling monthly and annual, and cross-checked against current third-party listings.
Pros and cons
Ordinal
- Purpose-built for executive and employee social programs
- Drafting, approvals, and analytics across many personal accounts
- Automated engagement to grow those accounts
- Unlimited seats on Pro; SSO and API on Enterprise
- Expensive, and priced for companies not individuals
- Network focus is LinkedIn and X, not visual platforms
- No free plan, recycling, or full engagement inbox
- Young product, lightly documented company
Post Planner
- Strong content-discovery engine with predicted-performance ratings
- Cheap, with a real free plan and a $7 entry on annual billing
- Evergreen recycling and a simple posting plan
- Publishes to eight networks with AI content built in
- No social inbox, and no Threads or Bluesky
- Analytics are basic and only from the Growth plan up
- AI is capped by a daily credit allowance
- No approval workflows, client workspaces, or white-label
Ordinal vs Post Planner: FAQ
- Is Ordinal or Post Planner cheaper?
- Post Planner is cheaper to start, from $7 against $95 for Ordinal. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Ordinal or Post Planner have a free plan?
- Post Planner has a free plan; Ordinal does not, though it offers a 14-day trial.
- Which is better, Ordinal or Post Planner?
- Ordinal is the stronger pick for companies running executive or founder social programs, while Post Planner is the better fit for solo creators and small businesses on a tight budget. We don't score them; the right call comes down to how you post.