Is Ordinal or Planoly cheaper?

Planoly is cheaper to start, from $14 against $95 for Ordinal. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Ordinal or Planoly have a free plan?

Planoly has a free plan; Ordinal does not, though it offers a 14-day trial.

Which is better, Ordinal or Planoly?

Ordinal is the stronger pick for companies running executive or founder social programs, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.

Head to head

Ordinal vs Planoly

Last updated 4 June 2026

Ordinal

Ordinal (formerly Assembly) is built for one specific job: running social for a group of executives or employees. It drafts, schedules, routes for approval, and automates engagement across many personal accounts, and it's priced for companies, not individuals, from $95 a month.

From: $95 /mo
Free plan

Visit Ordinal

Planoly

Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.

From: $14 /mo
Free plan

Visit Planoly

Bottom line

Ordinal and Planoly both cover the basics; the right one comes down to how you post. Ordinal is the stronger pick for Companies running executive or founder social programs; choose Planoly for Instagram-led creators who plan their grid visually.

Features compared

Feature	Ordinal	Planoly
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Not assessed	No
Bulk upload	Not assessed	Not assessed
Evergreen recycling	No	No
Team roles	Yes	Yes
Approvals	Yes	Not assessed
Link in bio	Not assessed	Yes

Platforms compared

Network	Ordinal	Planoly
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	No	Auto
YouTube	No	Auto
Threads	Auto	Auto

Pricing

Ordinal

Starter

$95 /mo

Scheduled posts: Unlimited

$95/mo
Drafting, scheduling, content calendar, approval workflows
For teams managing multiple executive accounts

Pro

Popular

$215 /mo

Scheduled posts: Unlimited

$215/mo (about $265 with Ordinal MCP)
Everything in Starter, plus unlimited seats
Account analytics, automated engagement (likes, comments, reposts), unlimited scheduled posts

Enterprise

Custom

Scheduled posts: Unlimited

Custom pricing
LinkedIn leads data, API access, custom permissions
SAML/SSO and prioritised support

Flat plans aimed at executive and team social programs, not individual scheduling, which is why the entry is $95 a month. Pro at $215 includes unlimited seats; a Pro plan with Ordinal MCP runs around $265.
There's no free plan, only a 14-day trial.
Ordinal (formerly Assembly) is built for running many personal/executive accounts together, used by companies like Zapier, Mercury, Clay, and Beehiiv to power their executive social presence.
Prices are USD from current listings.

Planoly

Free

Seats: 1
Accounts: 1
Scheduled posts: 10

1 social set, 1 user (mobile app)
10 uploads a month
Visual planner and link-in-bio

Starter

$16 /mo

$14/mo billed annually

Seats: 1
Accounts: 1
Scheduled posts: Unlimited

$16/mo, $14 on annual
1 social set, 1 user, unlimited uploads
Free link in bio; upgrade to Growth to add sets or users

Growth

Popular

$28 /mo

$24/mo billed annually

Seats: 2
Accounts: 2
Scheduled posts: Unlimited

$28/mo, $24 on annual
2 social sets, 2 users, unlimited uploads
Extra social set $10/mo, extra user $5/mo

Pro

$55 /mo

$47/mo billed annually

Seats: 6
Accounts: 6
Scheduled posts: Unlimited

$55/mo, $47 on annual
6 social sets, 6 users, unlimited uploads
Extra social set $8/mo, extra user $3/mo

Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
There's a free mobile plan (1 social set, 10 uploads a month).
Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
Prices are USD, read off the live pricing page.

Pros and cons

Ordinal

Purpose-built for executive and employee social programs
Drafting, approvals, and analytics across many personal accounts
Automated engagement to grow those accounts
Unlimited seats on Pro; SSO and API on Enterprise
Expensive, and priced for companies not individuals
Network focus is LinkedIn and X, not visual platforms
No free plan, recycling, or full engagement inbox
Young product, lightly documented company

Planoly

Best-known Instagram feed/grid visual planner
Link-in-bio page that can sell digital products
Schedules to eight networks with AI captions and auto-responses
Free mobile plan and clear, cheap add-ons
Analytics are moderate, with no custom reports
No evergreen recycling or broad listening
No Bluesky or Google Business
Starter can't add sets or users without upgrading

Ordinal vs Planoly: FAQ

Is Ordinal or Planoly cheaper?: Planoly is cheaper to start, from $14 against $95 for Ordinal. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Ordinal or Planoly have a free plan?: Planoly has a free plan; Ordinal does not, though it offers a 14-day trial.
Which is better, Ordinal or Planoly?: Ordinal is the stronger pick for companies running executive or founder social programs, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.