Head to head
Ordinal vs Planoly
Last updated 4 June 2026
Ordinal (formerly Assembly) is built for one specific job: running social for a group of executives or employees. It drafts, schedules, routes for approval, and automates engagement across many personal accounts, and it's priced for companies, not individuals, from $95 a month.
- From
- $95 /mo
- Free plan
Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.
- From
- $14 /mo
- Free plan
Bottom line
Planoly is the pick for Instagram-led creators who plan their grid visually, and it's the only one of the two with a free plan. Ordinal fits companies running executive or founder social programs better.
Planoly starts cheaper, $14 a month against $95 a month for Ordinal. Planoly adds social inbox that Ordinal leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Planoly has a free plan; Ordinal doesn't, though it offers a 14-day trial.
- Planoly starts at $14 a month, Ordinal at $95 a month.
- Ordinal posts to 6 networks, Planoly to 8.
- Only Planoly reaches Pinterest and YouTube.
- Planoly has social inbox; Ordinal doesn't.
Features compared
| Feature | Ordinal | Planoly |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | No |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | No | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Not assessed |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Ordinal | Planoly |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | Auto | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Ordinal
Starter
- Scheduled posts
- Unlimited
- $95/mo
- Drafting, scheduling, content calendar, approval workflows
- For teams managing multiple executive accounts
Pro
Popular- Scheduled posts
- Unlimited
- $215/mo (about $265 with Ordinal MCP)
- Everything in Starter, plus unlimited seats
- Account analytics, automated engagement (likes, comments, reposts), unlimited scheduled posts
Enterprise
- Scheduled posts
- Unlimited
- Custom pricing
- LinkedIn leads data, API access, custom permissions
- SAML/SSO and prioritised support
- Flat plans aimed at executive and team social programs, not individual scheduling, which is why the entry is $95 a month. Pro at $215 includes unlimited seats; a Pro plan with Ordinal MCP runs around $265.
- There's no free plan, only a 14-day trial.
- Ordinal (formerly Assembly) is built for running many personal/executive accounts together, used by companies like Zapier, Mercury, Clay, and Beehiiv to power their executive social presence.
- Prices are USD from current listings.
Planoly
Free
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 10
- 1 social set, 1 user (mobile app)
- 10 uploads a month
- Visual planner and link-in-bio
Starter
$14/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $16/mo, $14 on annual
- 1 social set, 1 user, unlimited uploads
- Free link in bio; upgrade to Growth to add sets or users
Growth
Popular$24/mo billed annually
- Seats
- 2
- Accounts
- 2
- Scheduled posts
- Unlimited
- $28/mo, $24 on annual
- 2 social sets, 2 users, unlimited uploads
- Extra social set $10/mo, extra user $5/mo
Pro
$47/mo billed annually
- Seats
- 6
- Accounts
- 6
- Scheduled posts
- Unlimited
- $55/mo, $47 on annual
- 6 social sets, 6 users, unlimited uploads
- Extra social set $8/mo, extra user $3/mo
- Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
- Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
- There's a free mobile plan (1 social set, 10 uploads a month).
- Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
- Prices are USD, read off the live pricing page.
Pros and cons
Ordinal
- Purpose-built for executive and employee social programs
- Drafting, approvals, and analytics across many personal accounts
- Automated engagement to grow those accounts
- Unlimited seats on Pro; SSO and API on Enterprise
- Expensive, and priced for companies not individuals
- Network focus is LinkedIn and X, not visual platforms
- No free plan, recycling, or full engagement inbox
- Young product, lightly documented company
Planoly
- Best-known Instagram feed/grid visual planner
- Link-in-bio page that can sell digital products
- Schedules to eight networks with AI captions and auto-responses
- Free mobile plan and clear, cheap add-ons
- Analytics are moderate, with no custom reports
- No evergreen recycling or broad listening
- No Bluesky or Google Business
- Starter can't add sets or users without upgrading
Ordinal vs Planoly: FAQ
- Is Ordinal or Planoly cheaper?
- Planoly is cheaper to start, from $14 against $95 for Ordinal. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Ordinal or Planoly have a free plan?
- Planoly has a free plan; Ordinal does not, though it offers a 14-day trial.
- Which is better, Ordinal or Planoly?
- Ordinal is the stronger pick for companies running executive or founder social programs, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.