Is Ocoya or Planoly cheaper?

Ocoya is cheaper to start, from $12 against $14 for Planoly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Ocoya or Planoly have a free plan?

Planoly has a free plan; Ocoya does not, though it offers a 7-day trial.

Which is better, Ocoya or Planoly?

Ocoya is the stronger pick for solo marketers and creators who want AI to generate content, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.

Head to head

Ocoya vs Planoly

Last updated 4 June 2026

Ocoya

Ocoya is an AI-first content tool with scheduling attached. It generates captions and visuals, pulls products straight from Shopify or WooCommerce to build posts, and publishes to seven networks. The draw is content creation, not engagement or reporting depth.

From: $12 /mo
Free plan

Visit Ocoya

Planoly

Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.

From: $14 /mo
Free plan

Visit Planoly

Bottom line

Ocoya and Planoly both cover the basics; the right one comes down to how you post. Ocoya is the stronger pick for Solo marketers and creators who want AI to generate content; choose Planoly for Instagram-led creators who plan their grid visually.

Features compared

Feature	Ocoya	Planoly
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Not assessed	No
Bulk upload	Yes	Not assessed
Evergreen recycling	No	No
Team roles	Yes	Yes
Approvals	Not assessed	Not assessed
Link in bio	Not assessed	Yes

Platforms compared

Network	Ocoya	Planoly
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	No	Auto

Pricing

Ocoya

Bronze

$15 /mo

$12/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: Unlimited

$15/mo, $12 on annual
1 workspace, 1 user, 5 social profiles
100 AI credits a month

Silver

$39 /mo

$31/mo billed annually

Seats: 5
Accounts: 20
Scheduled posts: Unlimited

$39/mo, $31 on annual
5 workspaces, 5 users, 20 social profiles
500 AI credits a month

Gold

Popular

$79 /mo

$63/mo billed annually

Seats: 20
Accounts: 50
Scheduled posts: Unlimited

$79/mo, $63 on annual
20 workspaces, 20 users, 50 social profiles
1,500 AI credits a month

Diamond

$159 /mo

$127/mo billed annually

Seats: 50
Accounts: 150
Scheduled posts: Unlimited

$159/mo, $127 on annual
Unlimited workspaces, 50 users, 150 social profiles
Unlimited AI credits

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing for very large teams
Custom limits and support

Flat, quota-bundled plans by workspaces, users, social profiles, and AI credits. AI credits are metered (100, 500, 1,500, then unlimited).
There's no free plan, only a 7-day trial. Annual billing is 20% cheaper.
Ocoya leans on AI and e-commerce: it connects Shopify and WooCommerce to auto-create posts from products, and generates both copy and visuals.
Prices are USD, read off the live pricing page.

Planoly

Free

Seats: 1
Accounts: 1
Scheduled posts: 10

1 social set, 1 user (mobile app)
10 uploads a month
Visual planner and link-in-bio

Starter

$16 /mo

$14/mo billed annually

Seats: 1
Accounts: 1
Scheduled posts: Unlimited

$16/mo, $14 on annual
1 social set, 1 user, unlimited uploads
Free link in bio; upgrade to Growth to add sets or users

Growth

Popular

$28 /mo

$24/mo billed annually

Seats: 2
Accounts: 2
Scheduled posts: Unlimited

$28/mo, $24 on annual
2 social sets, 2 users, unlimited uploads
Extra social set $10/mo, extra user $5/mo

Pro

$55 /mo

$47/mo billed annually

Seats: 6
Accounts: 6
Scheduled posts: Unlimited

$55/mo, $47 on annual
6 social sets, 6 users, unlimited uploads
Extra social set $8/mo, extra user $3/mo

Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
There's a free mobile plan (1 social set, 10 uploads a month).
Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
Prices are USD, read off the live pricing page.

Pros and cons

Ocoya

Strong AI for both copy and visuals
E-commerce: auto-create posts from Shopify and WooCommerce products
Reasonable, workspace-based pricing
Design templates and link shortening built in
No engagement inbox, listening, or recycling
Network list stops at seven; no Threads, Bluesky, or Google Business
No free plan
Small company with a short track record

Planoly

Best-known Instagram feed/grid visual planner
Link-in-bio page that can sell digital products
Schedules to eight networks with AI captions and auto-responses
Free mobile plan and clear, cheap add-ons
Analytics are moderate, with no custom reports
No evergreen recycling or broad listening
No Bluesky or Google Business
Starter can't add sets or users without upgrading

Ocoya vs Planoly: FAQ

Is Ocoya or Planoly cheaper?: Ocoya is cheaper to start, from $12 against $14 for Planoly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Ocoya or Planoly have a free plan?: Planoly has a free plan; Ocoya does not, though it offers a 7-day trial.
Which is better, Ocoya or Planoly?: Ocoya is the stronger pick for solo marketers and creators who want AI to generate content, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.