Head to head
Metricool vs SocialPilot
Last updated 13 October 2026
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
SocialPilot
SocialPilot combines multi-account publishing, bulk scheduling and plan-based client workflows. The current page lists twenty accounts on Premium and forty on Ultimate; clients with Publish Post access use a team-member slot.
- From
- Check current price
- Free scheduling
- No
Bottom line
Metricool and SocialPilot go after a similar buyer, so it's a close call. Metricool leans toward analytics-led marketers who want organic and paid in one report; SocialPilot toward agencies preparing content in batches across many accounts.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; SocialPilot doesn't, though it offers a 14-day trial.
Features compared
| Feature | Metricool | SocialPilot |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Partial |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not confirmed |
Platforms compared
| Network | Metricool | SocialPilot |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
SocialPilot
Essentials
Current page displays $20 monthly/$17 annual equivalent; July USD reference differs. Confirm the current regional tariff.
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- Five social accounts and one internal user on the current page
- Check current analytics and publishing entitlements; July feature reference differs
Standard
Current page displays $40 monthly/$34 annual equivalent; July USD reference differs. Confirm the current regional tariff.
- Seats
- 3
- Accounts
- 10
- Scheduled posts
- Unlimited
- Ten social accounts and three internal users on the current page
- Bulk scheduling, inbox and collaboration are listed on the current page; client approval begins on Premium
Premium
Popular$100a month
$85 a month billed annually
- Seats
- 6
- Accounts
- 20
- Scheduled posts
- Unlimited
- Twenty accounts and six internal users on the current page
- Client management, client approval workflows and white-label reports
- Paid extra accounts and users are available
Ultimate
$200a month
$170 a month billed annually
- Seats
- Unlimited
- Accounts
- 40
- Scheduled posts
- Unlimited
- Forty accounts and unlimited internal users on the current page
- Client management, client approval workflows and white-label reports
- Paid extra accounts are available
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- Custom pricing, custom accounts, unlimited users
- Unlimited AI credits, dedicated account manager
- SSO and API access
- The current pricing page lists Essentials/Standard/Premium/Ultimate capacities of 5/10/20/40 accounts. The July machine-readable reference still lists 7/15/25/50; confirm the current allowance before purchasing.
- Premium $100 monthly/$85 annual equivalent and Ultimate $200/$170 agree with the explicit USD reference. Essentials and Standard tariffs conflict across the two official sources, so a current matched bill is not encoded.
- Premium is the current client-management and client-approval entry tier. Internal manager review and external client sign-off are distinct.
- Additional accounts and users are paid extras. Granting a client Publish Post access makes that client occupy a team-member slot.
- Inspect Auto-Approve and manager-routing settings when explicit client sign-off is required.
- SocialPilot markets separate Reviews and Listings products; a publishing-only configuration does not include those by implication.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
SocialPilot
- CSV bulk scheduling across multiple accounts
- Premium client workflows and white-label reporting
- Paid extra accounts can extend pooled capacity
- Specified-account client permissions
- Current HTML and July machine-readable pricing differ
- Client publishing access consumes a team-member slot
- Premium is needed for client management and client approvals
- Review routing and bypass settings need deliberate configuration
Metricool vs SocialPilot: FAQ
- Is Metricool or SocialPilot cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Metricool or SocialPilot have a free plan?
- Metricool has a free plan; SocialPilot does not, though it offers a 14-day trial.
- Which is better, Metricool or SocialPilot?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while SocialPilot is the better fit for agencies preparing content in batches across many accounts. We don't score them; the right call comes down to how you post.