Is Metricool or SocialBee cheaper?

Metricool is cheaper to start, from $20 against $29 for SocialBee. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Metricool or SocialBee have a free plan?

Metricool has a free plan; SocialBee does not, though it offers a 14-day trial.

Which is better, Metricool or SocialBee?

Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while SocialBee is the better fit for solopreneurs and small businesses who want a recycling content queue. We don't score them; the right call comes down to how you post.

Head to head

Metricool vs SocialBee

Last updated 4 June 2026

Metricool

Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.

From: $20 per month
Free plan

Visit Metricool

SocialBee

SocialBee is built around content categories: you sort posts into buckets and it cycles through them on a schedule, recycling the evergreen ones so the queue keeps going without you refilling it by hand. Plans are set by how many social profiles you connect, from $29 a month for five up to the agency tiers, with no permanent free plan, just a 14-day trial.

From: $29 per month
Free plan

Visit SocialBee

Bottom line

Metricool and SocialBee both cover the basics; the right one comes down to how you post. Metricool is the stronger pick for Analytics-led marketers who want organic and paid in one report; choose SocialBee for Solopreneurs and small businesses who want a recycling content queue.

Features compared

Feature	Metricool	SocialBee
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Yes	Yes
Evergreen recycling	Partial	Yes
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	No

Platforms compared

Network	Metricool	SocialBee
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	Auto	Auto
Google Business	Auto	Auto
Mastodon	No	Reminder
Twitch	Analytics	No
Telegram	No	Reminder
WordPress	Auto	No

Pricing

Metricool

Free

Scheduled posts: 20

1 brand, 20 scheduled posts a month
All networks except LinkedIn and X
5 competitor profiles, 30 days of analytics, AI assistant

Starter

Popular

$25 per month

$20/mo billed annually

Scheduled posts: Unlimited

From $25/mo ($20 annual) for up to 5 brands
Up to 10 brands for $45/mo ($36 annual)
Unlimited publishing, LinkedIn, 100 competitor analyses
Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
X is a +$5 per-account add-on

Advanced

$67 per month

$53/mo billed annually

Scheduled posts: Unlimited

From $67/mo ($53 annual) for up to 15 brands
25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
Team and client management, role management, post approvals
Full X analytics, custom report templates, Looker Studio connector, API

Custom

Quote-only for more than 50 brands
White label, dedicated account manager, custom AI credits
Business integration

Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
Annual billing saves up to 24% depending on the band.
X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
Listed prices exclude VAT, which is added before checkout.
The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.

SocialBee

Bootstrap

$29 per month

Seats: 1
Accounts: 5

$29/mo (billed monthly or annually; no annual discount at list)
5 social profiles, 1 user, 1 workspace
10 content categories, 10 RSS / content sources
Unlimited AI content; analytics history 3 months

Accelerate

Popular

$49 per month

Seats: 1
Accounts: 10

$49/mo
10 social profiles, 1 user, 1 workspace
50 content categories, 30 content sources
Adds advanced analytics, hashtag organizer, bulk editor, CSV upload, approvals

Pro

$99 per month

Seats: 3
Accounts: 25

$99/mo
25 social profiles, 3 users, 5 workspaces
Unlimited content categories and content sources
Adds report export and internal notes; analytics history 2 years

Pro50

$179 per month

Seats: 5
Accounts: 50

$179/mo (agency tier)
50 social profiles, 5 users, 10 workspaces
Everything in Pro

Pro100

$329 per month

Seats: 5
Accounts: 100

$329/mo (agency tier)
100 social profiles, 5 users, 20 workspaces

Pro150

$449 per month

Seats: 5
Accounts: 150

$449/mo (agency tier)
150 social profiles, 5 users, 30 workspaces

Plans are chosen by how many social profiles you connect, from 5 on Bootstrap up to 150 on the top agency tier. The price isn't multiplied per profile; it steps up with the band you land in.
No permanent free plan. There's a 14-day free trial of the Pro plan, no card required.
Annual billing doesn't lower the per-month rate at list price: the yearly plan is twelve times the monthly one (Bootstrap $348/yr, Accelerate $588/yr, Pro $1,188/yr). The discounts come from frequent promotions; a 50%-off birthday sale (code SBDAY2026) was live when this was checked, ending June 10, 2026.
Add-ons stack on top of any plan: extra profiles are $15/mo per 5, extra users $10/mo each ($100/yr), and extra workspaces $10/mo each.
ConciergeBee is SocialBee's separate done-for-you service (managed posting, strategy, ad management) and is billed apart from these software plans.
Prices are USD list, read off the live pricing page and its plan-comparison table; the agency tiers were cross-checked against the page's Agency view and current third-party listings.

Pros and cons

Metricool

Deepest analytics for the price, with paid ads alongside organic
Unusually generous free plan
Wide network list, including Twitch analytics and Google Business
Strong agency value with brand-band pricing and white-label reports
Brand-band pricing takes a minute to work out
X is a paid add-on and LinkedIn is paid-only
Listed prices exclude VAT
No category-based evergreen recycling and no broad listening

SocialBee

Category-based queue with automatic evergreen recycling, the thing it does best
RSS import and CSV bulk upload for filling the queue fast
Wide network list, including X, TikTok, and Google Business, plus reminder posting for the rest
AI Copilot and built-in DALL·E image generation
Profile-band pricing is simple to read
No permanent free plan, only a 14-day trial
No standing annual discount; you rely on promotions
Add-ons for extra profiles, users, and workspaces stack up for agencies
No link-in-bio or visual feed planner
Listening is limited to your own mentions, not keyword tracking

Metricool vs SocialBee: FAQ

Is Metricool or SocialBee cheaper?: Metricool is cheaper to start, from $20 against $29 for SocialBee. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Metricool or SocialBee have a free plan?: Metricool has a free plan; SocialBee does not, though it offers a 14-day trial.
Which is better, Metricool or SocialBee?: Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while SocialBee is the better fit for solopreneurs and small businesses who want a recycling content queue. We don't score them; the right call comes down to how you post.