Head to head
Metricool vs RecurPost
Last updated 4 June 2026
vs
Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.
- From
- $20 per month
- Free plan
RecurPost is a budget-friendly take on evergreen recycling: sort posts into content libraries and it republishes them automatically over time, with bulk upload, AI captions and images, and a free plan. It publishes to ten networks at prices well below the bigger suites.
- From
- $7.5 /mo
- Free plan
Bottom line
Metricool and RecurPost both cover the basics; the right one comes down to how you post. Metricool is the stronger pick for Analytics-led marketers who want organic and paid in one report; choose RecurPost for Solos and small businesses who want evergreen recycling cheaply.
Features compared
| Feature | Metricool | RecurPost |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Partial |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | No |
Platforms compared
| Network | Metricool | RecurPost |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Twitch | Analytics | No |
| WordPress | Auto | No |
Pricing
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand, 20 scheduled posts a month
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25 per month
$20/mo billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67 per month
$53/mo billed annually
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
- Listed prices exclude VAT, which is added before checkout.
- The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
- Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.
RecurPost
Free
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 social profiles, 1 user
- 10 recurring posts
- Evergreen recycling and scheduling
Starter
$9 /mo
$7.5/mo billed annually
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- Unlimited
- $9/mo, $7.50 on annual ($90/yr)
- 2 social accounts (extra $4/mo each), 1 user
- 10 posts a day per account
Personal
Popular$25 /mo
$21/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $25/mo, about $21 on annual ($250/yr)
- 5 social accounts (extra $4/mo each), 1 user
- 20 posts a day per account, content libraries, AI
Agency
$79 /mo
$66/mo billed annually
- Seats
- 3
- Accounts
- 20
- Scheduled posts
- Unlimited
- $79/mo, about $66 on annual ($790/yr)
- 20 social accounts (extra $4/mo each), 3 users (extra $20/mo each)
- 80 posts a day per account, approval workflows, team collaboration
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- 100
- Scheduled posts
- Unlimited
- Custom pricing for 100+ accounts
- Custom users and limits
- Flat, quota-bundled plans plus a free plan. Extra social accounts are $4 a month each and extra team members $20 a month each.
- Annual billing is two months free: Starter works out to $7.50 a month, Personal about $21, Agency about $66.
- RecurPost's signature is evergreen recycling: you sort posts into content libraries that automatically republish over time, the same idea as SocialBee and MeetEdgar.
- Prices are USD, read off the live pricing page; the page also offers EUR, GBP, INR, and many other currencies.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
RecurPost
- Strong evergreen recycling with content libraries
- Very affordable, with a free plan and cheap add-ons
- Bulk upload plus AI captions and images
- Ten networks, including Bluesky and Threads
- No unified inbox, listening, or competitor tracking
- No visual feed planner or link-in-bio
- Reporting is fairly basic
- Extra users are pricey at $20 a month each
Metricool vs RecurPost: FAQ
- Is Metricool or RecurPost cheaper?
- RecurPost is cheaper to start, from $7.5 against $20 for Metricool. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Metricool or RecurPost have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Metricool or RecurPost?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while RecurPost is the better fit for solos and small businesses who want evergreen recycling cheaply. We don't score them; the right call comes down to how you post.