Head to head
Metricool vs RecurPost
Last updated 13 October 2026
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
RecurPost
RecurPost organizes reusable posts into libraries with recurring schedules and date-based stopping. Library Calendar shows longer-range output, while editing the next queued occurrence leaves the saved library version unchanged.
- From
- $7.50a month, billed yearly
- Free scheduling
- No
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report, and it's the only one of the two with a free scheduling plan. RecurPost fits businesses maintaining reusable content libraries better.
Metricool has a free plan and paid plans from $20 a month, billed yearly, and RecurPost starts at $7.50 a month, billed yearly. They bill on different units, so the real gap depends on how much you run.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; RecurPost doesn't, though it offers a 14-day trial.
- Paid plans start at $7.50 a month, billed yearly on RecurPost and $20 a month, billed yearly on Metricool.
Features compared
| Feature | Metricool | RecurPost |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not confirmed |
Platforms compared
| Network | Metricool | RecurPost |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
RecurPost
Starter
$9a month
$7.50 a month billed annually
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- Unlimited
- $9/mo, $7.50 on annual ($90/yr)
- 2 social accounts (extra $4/mo each), 1 user
- 10 posts a day per account
Personal
Popular$25a month
$20.83 a month billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $25/mo, about $21 on annual ($250/yr)
- 5 social accounts (extra $4/mo each), 1 user
- 20 posts a day per account, content libraries, AI
Agency
$79a month
$65.83 a month billed annually
- Seats
- 3
- Accounts
- 20
- Scheduled posts
- Unlimited
- $79/mo, about $66 on annual ($790/yr)
- 20 social accounts (extra $4/mo each), 3 users (extra $20/mo each)
- 80 posts a day per account, approval workflows, team collaboration
Enterprise
Custom
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- Custom pricing for 100+ accounts
- Custom users and limits
- Current plans are Starter $9/month, Personal $25 and Agency $79, plus custom Enterprise. No permanent free plan; the 14-day no-card trial pauses without payment rather than auto-charging.
- Annual billing gives two months free: $90/$250/$790 per year; rounded monthly equivalents are $7.50/$20.83/$65.83. USD selected; taxes extra.
- Included accounts/users: 2/1, 5/1, 20/3. Daily per-account post caps are 10/20/80. Extra accounts $4/month; extra members $20/month.
- Media overage is automatically billed at $5 per 50GB beyond included storage. X link tweets have a separately documented wallet charge; verify current fee and analytics consumption.
- Official plan table and FAQ conflict on lower-tier role availability; verify required permission controls. Preserve the documented library-versus-queued-edit distinctions.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
RecurPost
- Weekly, monthly and custom library recurrence
- Date-based stop-recurring controls
- Library Calendar for longer-range recurring output
- Separate temporary queued edits from saved library content
- Permanent corrections require checking the saved source and already-queued occurrence
- Publication-count expiry is unverified in the cited guides
- Network repetition rules and required review permissions need separate confirmation
Metricool vs RecurPost: FAQ
- Is Metricool or RecurPost cheaper?
- Metricool has a free entry plan. RecurPost starts at $7.50 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does Metricool or RecurPost have a free plan?
- Metricool has a free plan; RecurPost does not, though it offers a 14-day trial.
- Which is better, Metricool or RecurPost?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while RecurPost is the better fit for businesses maintaining reusable content libraries. We don't score them; the right call comes down to how you post.