Head to head

Metricool vs Postr

vs

Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.

From
$20 per month
Free plan

Postr is a cheap, AI-first scheduler aimed at creators. It posts to six networks, leans on unlimited AI content generation, and keeps things simple, with no analytics, inbox, or team features to speak of.

From
$6 /mo
Free plan

Bottom line

Metricool and Postr both cover the basics; the right one comes down to how you post. Metricool is the stronger pick for Analytics-led marketers who want organic and paid in one report; choose Postr for Solo creators who want AI content plus simple scheduling.

Features compared

FeatureMetricoolPostr
AI captionsYesYes
Basic analyticsYesNo
Advanced reportsYesNot assessed
Bulk uploadYesYes
Evergreen recyclingPartialNo
Team rolesYesNo
ApprovalsYesNot assessed
Link in bioYesNot assessed

Platforms compared

NetworkMetricoolPostr
InstagramAutoAuto
FacebookAutoNo
X (Twitter)AutoAuto
LinkedInAutoNo
TikTokAutoAuto
PinterestAutoNo
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyAutoAuto
Google BusinessAutoNo
TwitchAnalyticsNo
WordPressAutoNo

Pricing

Metricool

Free

Free
Scheduled posts
20
  • 1 brand, 20 scheduled posts a month
  • All networks except LinkedIn and X
  • 5 competitor profiles, 30 days of analytics, AI assistant

Starter

Popular
$25 per month

$20/mo billed annually

Scheduled posts
Unlimited
  • From $25/mo ($20 annual) for up to 5 brands
  • Up to 10 brands for $45/mo ($36 annual)
  • Unlimited publishing, LinkedIn, 100 competitor analyses
  • Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
  • X is a +$5 per-account add-on

Advanced

$67 per month

$53/mo billed annually

Scheduled posts
Unlimited
  • From $67/mo ($53 annual) for up to 15 brands
  • 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
  • Team and client management, role management, post approvals
  • Full X analytics, custom report templates, Looker Studio connector, API

Custom

Custom
  • Quote-only for more than 50 brands
  • White label, dedicated account manager, custom AI credits
  • Business integration
  • Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
  • Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
  • Annual billing saves up to 24% depending on the band.
  • X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
  • Listed prices exclude VAT, which is added before checkout.
  • The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
  • Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.

Postr

Basic

$10 /mo

$6/mo billed annually

Accounts
5
Scheduled posts
50
  • $6/mo on annual ($72/yr), about $10 monthly
  • 5 connected accounts, 50 posts a month
  • Unlimited AI content generation, basic AI models, current-month scheduling

Pro

Popular
$20 /mo

$12/mo billed annually

Accounts
15
Scheduled posts
Unlimited
  • $12/mo on annual ($144/yr), about $20 monthly
  • 15 connected accounts, unlimited posts and scheduling
  • Advanced AI models, X threads, larger uploads

Max

$35 /mo

$21/mo billed annually

Accounts
Unlimited
Scheduled posts
Unlimited
  • $21/mo on annual ($252/yr), about $35 monthly
  • Unlimited connected accounts, unlimited bulk uploads
  • 500MB uploads, for power users
  • Three simple flat plans. Annual billing is 40% off, so the headline $6 / $12 / $21 are the annual per-month rates; monthly billing is higher (the monthly figures here are derived from the stated 40% discount).
  • There's no free plan, only a 7-day trial.
  • Postr is creator-focused: unlimited AI content generation is on every plan, but it skips analytics and an inbox.
  • Prices are USD, read off the live pricing page.

Pros and cons

Metricool

  • Deepest analytics for the price, with paid ads alongside organic
  • Unusually generous free plan
  • Wide network list, including Twitch analytics and Google Business
  • Strong agency value with brand-band pricing and white-label reports
  • Brand-band pricing takes a minute to work out
  • X is a paid add-on and LinkedIn is paid-only
  • Listed prices exclude VAT
  • No category-based evergreen recycling and no broad listening

Postr

  • Unlimited AI content generation on every plan
  • Cheap, with simple flat pricing
  • Covers the core creator networks, with X threads
  • Mobile app and bulk uploads
  • No analytics, inbox, or team features
  • No Facebook, LinkedIn, or Pinterest
  • No free plan
  • Young product with little public history

Metricool vs Postr: FAQ

Is Metricool or Postr cheaper?
Postr is cheaper to start, from $6 against $20 for Metricool. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Metricool or Postr have a free plan?
Metricool has a free plan; Postr does not, though it offers a 7-day trial.
Which is better, Metricool or Postr?
Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Postr is the better fit for solo creators who want AI content plus simple scheduling. We don't score them; the right call comes down to how you post.