Head to head
Metricool vs Sendcove (formerly Postr)
Last updated 15 October 2026
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Sendcove is the social scheduler formerly called Postr. Its official App Store release notes confirm the rename, and the listing names Minner Labs LLC as the developer and seller. The current website, support route and terms describe the service to evaluate; account permissions, trial conversion and cancellation behavior still need account-specific checks.
- From
- Pricing currency requires confirmation
- Free scheduling
- No
Bottom line
Sendcove (formerly Postr) is the pick for existing Postr users checking the current Sendcove identity and billing details. Metricool fits analytics-led marketers who want organic and paid in one report better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; Sendcove (formerly Postr) doesn't, though it offers a 7-day trial.
- Metricool posts to 10 networks, Sendcove (formerly Postr) to 6.
- Only Metricool reaches Facebook, LinkedIn, Pinterest, and Google Business.
Features compared
| Feature | Metricool | Sendcove (formerly Postr) |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Partial |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Partial |
| Team roles | Yes | Not confirmed |
| Approvals | Yes | Not confirmed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | Sendcove (formerly Postr) |
|---|---|---|
| Auto | Auto | |
| Auto | No | |
| X (Twitter) | Auto | Auto |
| Auto | No | |
| TikTok | Auto | Auto |
| Auto | No | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | No |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
No free plan; 7-day trial.
Pricing currency requires confirmation
Metricool
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Sendcove (formerly Postr)
Basic
$72 annually; currency unconfirmed
- Accounts
- 5
- Scheduled posts
- 50
- $72/year displayed; currency unconfirmed
- 5 accounts, 50 posts/month; scheduling within current month
- Basic AI models; 50MB uploads
Pro
$144 annually; currency unconfirmed
- Accounts
- 15
- Scheduled posts
- Unlimited
- $144/year displayed; currency unconfirmed
- 15 accounts; unlimited posts and scheduling
- Advanced AI models, X threads, 100MB uploads
Max
$252 annually; currency unconfirmed
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $252/year displayed; currency unconfirmed
- Unlimited connected accounts and bulk uploads
- 500MB upload limit
- The annual display lists Basic at $72, Pro at $144 and Max at $252, shown as $6, $12 and $21 monthly equivalents. These are annual commitments, not verified month-to-month tariffs.
- The displayed dollar symbol does not establish currency. Confirm currency, tax and the complete renewal amount at checkout.
- A seven-day trial is advertised. Card requirements and automatic paid conversion are unresolved by the public trial headline.
- Current terms describe recurring advance billing, cancellation through account settings at period end, and no refunds for partial subscription periods.
- The current site advertises analytics and evergreen recycling. Their plan-level inclusions and behavior require confirmation.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Sendcove (formerly Postr)
- Current site exposes annual plan totals and a seven-day trial headline
- Published terms explain period-end cancellation and partial-period refund treatment
- A current support contact route is available
- The current site advertises analytics and evergreen recycling
- Current monthly tariffs and displayed-dollar currency need confirmation
- Trial card requirements and automatic paid conversion remain unresolved
- Live permissions, exports and cancellation behavior need account-specific checks
Metricool vs Sendcove (formerly Postr): FAQ
- Is Metricool or Sendcove (formerly Postr) cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Metricool or Sendcove (formerly Postr) have a free plan?
- Metricool has a free plan; Sendcove (formerly Postr) does not, though it offers a 7-day trial.
- Which is better, Metricool or Sendcove (formerly Postr)?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Sendcove (formerly Postr) is the better fit for existing Postr users checking the current Sendcove identity and billing details. We don't score them; the right call comes down to how you post.