Head to head
Metricool vs Postiz
Last updated 4 June 2026
vs
Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.
- From
- $20 per month
- Free plan
Postiz is an open-source scheduler that you can self-host for free or pay to run hosted. It covers more than thirty networks, including rare ones like Reddit, Mastodon, Bluesky, and Discord, and bundles an AI copilot, a Canva-like editor, analytics, and a real API.
- From
- $29 /mo
- Free plan
Bottom line
Metricool and Postiz both cover the basics; the right one comes down to how you post. Metricool is the stronger pick for Analytics-led marketers who want organic and paid in one report; choose Postiz for Developers and privacy-minded teams who want to self-host and own their data.
Features compared
| Feature | Metricool | Postiz |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | Partial | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | Postiz |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| No | Auto | |
| Twitch | Analytics | No |
| Telegram | No | Auto |
| WordPress | Auto | No |
Pricing
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand, 20 scheduled posts a month
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25 per month
$20/mo billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67 per month
$53/mo billed annually
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
- Listed prices exclude VAT, which is added before checkout.
- The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
- Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.
Postiz
Self-hosted
Free
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Free and open-source (AGPL-3.0)
- Run it on your own server (Docker); no monthly fee
- You handle hosting and maintenance
Standard
$29 /mo
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- 400
- $29/mo, hosted
- 5 channels, 1 user, 400 posts a month
- AI copilot, design editor, analytics
Team
Popular$39 /mo
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- $39/mo, hosted
- 10 channels, unlimited team members, unlimited posts
- AI images and videos included
Pro
$49 /mo
- Seats
- Unlimited
- Accounts
- 30
- Scheduled posts
- Unlimited
- $49/mo, hosted
- 30 channels, unlimited users and posts
Ultimate
$99 /mo
- Seats
- Unlimited
- Accounts
- 100
- Scheduled posts
- Unlimited
- $99/mo, hosted
- 100 channels, unlimited users and posts
- For agencies
- Postiz is open-source (AGPL-3.0): you can self-host it for free on your own server with Docker, trading money for the work of hosting and maintenance.
- If you'd rather not run it yourself, the hosted plans are priced by channels: Standard $29 (5), Team $39 (10), Pro $49 (30), Ultimate $99 (100). Team and up include unlimited team members and posts.
- There's a 7-day trial on the hosted plans, and annual billing is discounted.
- AI images and videos are metered per plan. Prices are USD, read off the live pricing page.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Postiz
- Open-source and free to self-host (AGPL-3.0)
- Thirty-plus networks, including rarely-supported ones
- AI copilot, design editor with AI images and video, and a real API
- Cheap hosted plans with unlimited team members from Team up
- Self-hosting takes technical work and maintenance
- No engagement inbox or social listening
- Young, fast-moving project
- Hosted plans are channel-capped
Metricool vs Postiz: FAQ
- Is Metricool or Postiz cheaper?
- Metricool is cheaper to start, from $20 against $29 for Postiz. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Metricool or Postiz have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Metricool or Postiz?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Postiz is the better fit for developers and privacy-minded teams who want to self-host and own their data. We don't score them; the right call comes down to how you post.