Head to head
Metricool vs Postiz
Last updated 13 October 2026
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Postiz
Postiz offers an AGPL-3.0 self-hosted scheduler and paid Cloud plans. Self-hosting gives control over deployment but requires infrastructure, provider setup and maintenance; Cloud Standard starts at $29 monthly for five channels and unlimited posts.
- From
- Free
- Free scheduling
- Yes
Bottom line
Postiz is the pick for technical teams that want to control a scheduler deployment, and it reaches Reddit and Mastodon among others, which Metricool doesn't. Metricool fits analytics-led marketers who want organic and paid in one report better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Metricool posts to 10 networks, Postiz to 13.
- Only Postiz reaches Mastodon, Reddit, and Telegram.
Features compared
| Feature | Metricool | Postiz |
|---|---|---|
| AI captions | Yes | Partial |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | Partial | Yes |
| Team roles | Yes | Partial |
| Approvals | Yes | Not confirmed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | Postiz |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| No | Auto | |
| Twitch | No | Not assessed |
| Telegram | No | Auto |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Postiz
Self-hosted
Free software
- Accounts
- Not confirmed
- Scheduled posts
- Not confirmed
- AGPL-3.0 software with no Cloud subscription required
- You pay infrastructure and applicable provider costs
- You manage integrations, backups and maintenance
Standard
Cloud $29/month
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $29 monthly or $23/month equivalent with annual billing; dollar currency unconfirmed
- 5 channels and unlimited monthly posts
- Hosted API, MCP, CLI and webhooks included
- AI production allowances are separate from unlimited publishing
Team
PopularCloud $39/month
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- $39 monthly or $31/month equivalent with annual billing; dollar currency unconfirmed
- 10 channels and unlimited monthly posts
- Hosted API, MCP, CLI and webhooks included
- Unlimited team members
Pro
Cloud $49/month
- Seats
- Unlimited
- Accounts
- 30
- Scheduled posts
- Unlimited
- $49 monthly or $39/month equivalent with annual billing; dollar currency unconfirmed
- 30 channels and unlimited monthly posts
- Hosted API, MCP, CLI and webhooks included
- Unlimited team members
Ultimate
Cloud $99/month
- Seats
- Unlimited
- Accounts
- 100
- Scheduled posts
- Unlimited
- $99 monthly or $79/month equivalent with annual billing; dollar currency unconfirmed
- 100 channels and unlimited monthly posts
- Hosted API, MCP, CLI and webhooks included
- Unlimited team members
- The self-hosted software is available under AGPL-3.0; infrastructure, provider charges and operating time are separate.
- Cloud Standard is $29/month or $23/month equivalent annually for five channels and unlimited posts.
- Cloud Team/Pro/Ultimate are $39/$49/$99 monthly, or $31/$39/$79 monthly-equivalent annually; channel allowances remain 10/30/100.
- Cloud includes a seven-day trial. Self-hosted integration setup and release timing must be checked for the required networks and features.
- Dollar figures reproduce the vendor display; the ISO billing currency is unconfirmed. Confirm currency, tax and the full annual checkout amount before comparing bills.
- Hosted agent features ship first. Self-hosted availability depends on the deployed release and configured providers.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Postiz
- Self-hosted software is available under AGPL-3.0
- Cloud Standard now includes unlimited monthly posts
- Cloud provides hosted publishing API and agent interfaces
- Cloud channel allowances cover five to one hundred connections
- Self-hosting needs backups, updates and integration work
- Provider setup may require developer apps and applicable charges
- Hosted agent features ship before self-hosted releases
- AI production allowances differ from publishing allowances
Metricool vs Postiz: FAQ
- Is Metricool or Postiz cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Metricool or Postiz have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Metricool or Postiz?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Postiz is the better fit for technical teams that want to control a scheduler deployment. We don't score them; the right call comes down to how you post.