Is Later or Postiz cheaper?

Later is cheaper to start, from $18.75 against $29 for Postiz. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Later or Postiz have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Later or Postiz?

Later is the stronger pick for Instagram-first creators and brands, while Postiz is the better fit for developers and privacy-minded teams who want to self-host and own their data. We don't score them; the right call comes down to how you post.

Head to head

Later vs Postiz

Last updated 4 June 2026

Later

Later is the visual-first scheduler, built around an Instagram feed planner and a strong Link in Bio, and it sells access in social sets (one profile of each network) rather than per channel. The cheapest paid plan is $25 a month, or $18.75 on annual billing, for one social set and one user.

From: $18.75 per social set / mo
Free plan

Visit Later

Postiz

Postiz is an open-source scheduler that you can self-host for free or pay to run hosted. It covers more than thirty networks, including rare ones like Reddit, Mastodon, Bluesky, and Discord, and bundles an AI copilot, a Canva-like editor, analytics, and a real API.

From: $29 /mo
Free plan

Visit Postiz

Bottom line

Later and Postiz both cover the basics; the right one comes down to how you post. Later is the stronger pick for Instagram-first creators and brands; choose Postiz for Developers and privacy-minded teams who want to self-host and own their data.

Features compared

Feature	Later	Postiz
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Not assessed
Bulk upload	No	Not assessed
Evergreen recycling	No	Yes
Team roles	Yes	Yes
Approvals	Yes	Not assessed
Link in bio	Yes	Not assessed

Platforms compared

Network	Later	Postiz
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	No	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	No	Auto
Google Business	No	Auto
Mastodon	No	Auto
Reddit	No	Auto
Snapchat	Auto	No
Telegram	No	Auto

Pricing

Later

Starter

$25 per social set / mo

$18.75/mo billed annually

Seats: 1
Accounts: 8
Scheduled posts: 30

$25/mo, $18.75 on annual
1 social set (8 profiles, one per network)
1 user, 30 posts per profile / month
Link in Bio, best-time-to-post, AI captions
Capped at one social set; no extra sets, users, or AI credits

Growth

Popular

$50 per social set / mo

$37.5/mo billed annually

Seats: 2
Accounts: 16
Scheduled posts: 180

$50/mo, $37.50 on annual
2 social sets (16 profiles), 2 users
180 posts per profile / month
Social inbox, approvals, and collaboration
Extra social sets $15/mo each ($11.25 on annual)

Scale

$110 per social set / mo

$82.5/mo billed annually

Seats: 4
Accounts: 48
Scheduled posts: Unlimited

$110/mo, $82.50 on annual
6 social sets (48 profiles), 4 users
Unlimited posts
Custom analytics, competitive benchmarking, brand listening
Extra social sets $15/mo each ($11.25 on annual)

Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
Later still has a limited free plan (Link in Bio plus a small posting allowance, aimed at creators joining brand campaigns), but it's off the main pricing page, which now leads with a 14-day trial.
Prices are USD list, read off the live pricing page, which bills in USD worldwide. The monthly and annual figures were confirmed by toggling the page's billing switch and cross-checked against current third-party listings.

Postiz

Self-hosted

Free

Accounts: Unlimited
Scheduled posts: Unlimited

Free and open-source (AGPL-3.0)
Run it on your own server (Docker); no monthly fee
You handle hosting and maintenance

Standard

$29 /mo

Seats: 1
Accounts: 5
Scheduled posts: 400

$29/mo, hosted
5 channels, 1 user, 400 posts a month
AI copilot, design editor, analytics

Team

Popular

$39 /mo

Seats: Unlimited
Accounts: 10
Scheduled posts: Unlimited

$39/mo, hosted
10 channels, unlimited team members, unlimited posts
AI images and videos included

Pro

$49 /mo

Seats: Unlimited
Accounts: 30
Scheduled posts: Unlimited

$49/mo, hosted
30 channels, unlimited users and posts

Ultimate

$99 /mo

Seats: Unlimited
Accounts: 100
Scheduled posts: Unlimited

$99/mo, hosted
100 channels, unlimited users and posts
For agencies

Postiz is open-source (AGPL-3.0): you can self-host it for free on your own server with Docker, trading money for the work of hosting and maintenance.
If you'd rather not run it yourself, the hosted plans are priced by channels: Standard $29 (5), Team $39 (10), Pro $49 (30), Ultimate $99 (100). Team and up include unlimited team members and posts.
There's a 7-day trial on the hosted plans, and annual billing is discounted.
AI images and videos are metered per plan. Prices are USD, read off the live pricing page.

Pros and cons

Later

Strong visual planner and Link in Bio, the features it's known for
Clean, Instagram-first workflow
Auto-publishing across all eight supported networks
Social-set pricing is fair if you run a single brand
No X support since 2025
No reorderable evergreen queue and no CSV bulk upload
Listening and competitor benchmarking are locked to the top Scale plan
Starter caps at one social set, so growing past it pushes you up a plan fast

Postiz

Open-source and free to self-host (AGPL-3.0)
Thirty-plus networks, including rarely-supported ones
AI copilot, design editor with AI images and video, and a real API
Cheap hosted plans with unlimited team members from Team up
Self-hosting takes technical work and maintenance
No engagement inbox or social listening
Young, fast-moving project
Hosted plans are channel-capped

Later vs Postiz: FAQ

Is Later or Postiz cheaper?: Later is cheaper to start, from $18.75 against $29 for Postiz. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Later or Postiz have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Later or Postiz?: Later is the stronger pick for Instagram-first creators and brands, while Postiz is the better fit for developers and privacy-minded teams who want to self-host and own their data. We don't score them; the right call comes down to how you post.