Is Metricool or Planoly cheaper?

Planoly is cheaper to start, from $14 against $20 for Metricool. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Metricool or Planoly have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Metricool or Planoly?

Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.

Head to head

Metricool vs Planoly

Last updated 4 June 2026

Metricool

Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.

From: $20 per month
Free plan

Visit Metricool

Planoly

Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.

From: $14 /mo
Free plan

Visit Planoly

Bottom line

Metricool and Planoly both cover the basics; the right one comes down to how you post. Metricool is the stronger pick for Analytics-led marketers who want organic and paid in one report; choose Planoly for Instagram-led creators who plan their grid visually.

Features compared

Feature	Metricool	Planoly
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	No
Bulk upload	Yes	Not assessed
Evergreen recycling	Partial	No
Team roles	Yes	Yes
Approvals	Yes	Not assessed
Link in bio	Yes	Yes

Platforms compared

Network	Metricool	Planoly
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	Auto	No
Google Business	Auto	No
Twitch	Analytics	No
WordPress	Auto	No

Pricing

Metricool

Free

Scheduled posts: 20

1 brand, 20 scheduled posts a month
All networks except LinkedIn and X
5 competitor profiles, 30 days of analytics, AI assistant

Starter

Popular

$25 per month

$20/mo billed annually

Scheduled posts: Unlimited

From $25/mo ($20 annual) for up to 5 brands
Up to 10 brands for $45/mo ($36 annual)
Unlimited publishing, LinkedIn, 100 competitor analyses
Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
X is a +$5 per-account add-on

Advanced

$67 per month

$53/mo billed annually

Scheduled posts: Unlimited

From $67/mo ($53 annual) for up to 15 brands
25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
Team and client management, role management, post approvals
Full X analytics, custom report templates, Looker Studio connector, API

Custom

Quote-only for more than 50 brands
White label, dedicated account manager, custom AI credits
Business integration

Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
Annual billing saves up to 24% depending on the band.
X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
Listed prices exclude VAT, which is added before checkout.
The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.

Planoly

Free

Seats: 1
Accounts: 1
Scheduled posts: 10

1 social set, 1 user (mobile app)
10 uploads a month
Visual planner and link-in-bio

Starter

$16 /mo

$14/mo billed annually

Seats: 1
Accounts: 1
Scheduled posts: Unlimited

$16/mo, $14 on annual
1 social set, 1 user, unlimited uploads
Free link in bio; upgrade to Growth to add sets or users

Growth

Popular

$28 /mo

$24/mo billed annually

Seats: 2
Accounts: 2
Scheduled posts: Unlimited

$28/mo, $24 on annual
2 social sets, 2 users, unlimited uploads
Extra social set $10/mo, extra user $5/mo

Pro

$55 /mo

$47/mo billed annually

Seats: 6
Accounts: 6
Scheduled posts: Unlimited

$55/mo, $47 on annual
6 social sets, 6 users, unlimited uploads
Extra social set $8/mo, extra user $3/mo

Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
There's a free mobile plan (1 social set, 10 uploads a month).
Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
Prices are USD, read off the live pricing page.

Pros and cons

Metricool

Deepest analytics for the price, with paid ads alongside organic
Unusually generous free plan
Wide network list, including Twitch analytics and Google Business
Strong agency value with brand-band pricing and white-label reports
Brand-band pricing takes a minute to work out
X is a paid add-on and LinkedIn is paid-only
Listed prices exclude VAT
No category-based evergreen recycling and no broad listening

Planoly

Best-known Instagram feed/grid visual planner
Link-in-bio page that can sell digital products
Schedules to eight networks with AI captions and auto-responses
Free mobile plan and clear, cheap add-ons
Analytics are moderate, with no custom reports
No evergreen recycling or broad listening
No Bluesky or Google Business
Starter can't add sets or users without upgrading

Metricool vs Planoly: FAQ

Is Metricool or Planoly cheaper?: Planoly is cheaper to start, from $14 against $20 for Metricool. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Metricool or Planoly have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Metricool or Planoly?: Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.