Head to head
Metricool vs Pinterest scheduler
Last updated 13 October 2026
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Pinterest scheduler
Pinterest provides free native scheduling for business accounts. The individual composer holds ten Pins up to thirty days ahead; a separate desktop CSV route supports bulk creation and future UTC publication dates.
- From
- Free
- Free scheduling
- Yes
Bottom line
Pinterest scheduler is the pick for light pinners who want free scheduling. Metricool fits analytics-led marketers who want organic and paid in one report better, and it reaches Facebook and Instagram among others, which Pinterest scheduler doesn't.
Metricool has a free plan and paid plans from $20 a month, billed yearly, and Pinterest scheduler is free, with no paid plan. Metricool adds a social inbox that Pinterest scheduler leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Metricool's paid plans start at $20 a month, billed yearly; Pinterest scheduler has no published paid price.
- Metricool posts to 10 networks, Pinterest scheduler to 1.
- Only Metricool reaches Instagram, Facebook, X (Twitter), LinkedIn, TikTok, YouTube, Threads, Bluesky, and Google Business.
- Metricool has a social inbox; Pinterest scheduler doesn't.
- Metricool has a content calendar; Pinterest scheduler doesn't.
Features compared
| Feature | Metricool | Pinterest scheduler |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Partial |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | No |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | Pinterest scheduler |
|---|---|---|
| Auto | No | |
| Auto | No | |
| X (Twitter) | Auto | No |
| Auto | No | |
| TikTok | Auto | No |
| Auto | Auto | |
| YouTube | Auto | No |
| Threads | Auto | No |
| Bluesky | Auto | No |
| Google Business | Auto | No |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Pinterest schedulerflat pricing
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Pinterest scheduler
Free
Free
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 10
- Free for Pinterest business accounts
- Individual composer: ten waiting Pins and a 30-day horizon
- Separate desktop CSV: up to 200 image/video Pins per upload; future UTC dates supported
- Pinterest native scheduling is free for business accounts.
- The individual composer allows ten waiting Pins scheduled up to thirty days ahead. Title, board, description, link and date can be changed after scheduling; media cannot.
- A separate desktop CSV workflow accepts up to 200 image/video Pins with public file URLs and optional future UTC publication dates.
- The cited documents do not resolve whether CSV capacity shares or bypasses the composer queue and horizon.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Pinterest scheduler
- Free native business-account scheduling
- Individual composer schedules up to thirty days ahead
- Separate desktop CSV bulk creation
- Native Pinterest analytics
- Individual composer holds ten waiting Pins
- Scheduled composer media cannot be replaced
- CSV needs public media-file URLs and UTC time
- CSV and composer limit interaction is unresolved
Metricool vs Pinterest scheduler: FAQ
- Is Metricool or Pinterest scheduler cheaper?
- Both Metricool and Pinterest scheduler have a free entry plan. Compare their account allowances, publishing limits and any paid features you need.
- Does Metricool or Pinterest scheduler have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Metricool or Pinterest scheduler?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Pinterest scheduler is the better fit for light pinners who want free scheduling. We don't score them; the right call comes down to how you post.