Is Later or Pinterest scheduler cheaper?

Later starts at $18.75 per social set / mo, while Pinterest scheduler is quoted custom, so Later is the one with a public entry price.

Does Later or Pinterest scheduler have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Later or Pinterest scheduler?

Later is the stronger pick for Instagram-first creators and brands, while Pinterest scheduler is the better fit for light pinners who want free scheduling. We don't score them; the right call comes down to how you post.

Head to head

Later vs Pinterest scheduler

Last updated 4 June 2026

Later

Later is the visual-first scheduler, built around an Instagram feed planner and a strong Link in Bio, and it sells access in social sets (one profile of each network) rather than per channel. The cheapest paid plan is $25 a month, or $18.75 on annual billing, for one social set and one user.

From: $18.75 per social set / mo
Free plan

Visit Later

Pinterest scheduler

Pinterest lets business accounts schedule pins natively, free. It's the simplest way to queue pins in advance, but the caps are tight: one pin at a time, up to 30 days out, and only ten waiting in the queue.

From: Custom
Free plan

Visit Pinterest scheduler

Bottom line

Later and Pinterest scheduler both cover the basics; the right one comes down to how you post. Later is the stronger pick for Instagram-first creators and brands; choose Pinterest scheduler for Light pinners who want free scheduling.

Features compared

Feature	Later	Pinterest scheduler
AI captions	Yes	Not assessed
Basic analytics	Yes	Yes
Advanced reports	Yes	No
Bulk upload	No	No
Evergreen recycling	No	No
Team roles	Yes	Not assessed
Approvals	Yes	Not assessed
Link in bio	Yes	Not assessed

Platforms compared

Network	Later	Pinterest scheduler
Instagram	Auto	No
Facebook	Auto	No
LinkedIn	Auto	No
TikTok	Auto	No
Pinterest	Auto	Auto
YouTube	Auto	No
Threads	Auto	No
Snapchat	Auto	No

Pricing

Later

Starter

$25 per social set / mo

$18.75/mo billed annually

Seats: 1
Accounts: 8
Scheduled posts: 30

$25/mo, $18.75 on annual
1 social set (8 profiles, one per network)
1 user, 30 posts per profile / month
Link in Bio, best-time-to-post, AI captions
Capped at one social set; no extra sets, users, or AI credits

Growth

Popular

$50 per social set / mo

$37.5/mo billed annually

Seats: 2
Accounts: 16
Scheduled posts: 180

$50/mo, $37.50 on annual
2 social sets (16 profiles), 2 users
180 posts per profile / month
Social inbox, approvals, and collaboration
Extra social sets $15/mo each ($11.25 on annual)

Scale

$110 per social set / mo

$82.5/mo billed annually

Seats: 4
Accounts: 48
Scheduled posts: Unlimited

$110/mo, $82.50 on annual
6 social sets (48 profiles), 4 users
Unlimited posts
Custom analytics, competitive benchmarking, brand listening
Extra social sets $15/mo each ($11.25 on annual)

Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
Later still has a limited free plan (Link in Bio plus a small posting allowance, aimed at creators joining brand campaigns), but it's off the main pricing page, which now leads with a 14-day trial.
Prices are USD list, read off the live pricing page, which bills in USD worldwide. The monthly and annual figures were confirmed by toggling the page's billing switch and cross-checked against current third-party listings.

Pinterest scheduler

Free

Seats: 1
Accounts: 1
Scheduled posts: 10

Free for any Pinterest business account
Schedule pins up to 30 days ahead, one at a time
Up to 10 pins can be scheduled and waiting at once

Pinterest's native scheduler is free for business accounts; there's nothing to buy.
You schedule one pin at a time, up to 30 days out, with a maximum of 10 scheduled pins waiting. After scheduling you can change the date, title, board, description, and link, but not the image or video.
There's no bulk upload, which is the main reason high-volume pinners move to a third-party tool.

Pros and cons

Later

Strong visual planner and Link in Bio, the features it's known for
Clean, Instagram-first workflow
Auto-publishing across all eight supported networks
Social-set pricing is fair if you run a single brand
No X support since 2025
No reorderable evergreen queue and no CSV bulk upload
Listening and competitor benchmarking are locked to the top Scale plan
Starter caps at one social set, so growing past it pushes you up a plan fast

Pinterest scheduler

Free and built into Pinterest
Schedule up to 30 days ahead
Native analytics right alongside
Works on desktop and in the app
Only 10 scheduled pins at a time, one at a time
No bulk upload, calendar, or recycling
Can't change a pin's image after scheduling
Pinterest only

Later vs Pinterest scheduler: FAQ

Is Later or Pinterest scheduler cheaper?: Later starts at $18.75 per social set / mo, while Pinterest scheduler is quoted custom, so Later is the one with a public entry price.
Does Later or Pinterest scheduler have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Later or Pinterest scheduler?: Later is the stronger pick for Instagram-first creators and brands, while Pinterest scheduler is the better fit for light pinners who want free scheduling. We don't score them; the right call comes down to how you post.