Head to head
Later vs Pinterest scheduler
Last updated 13 October 2026
Later prices scheduling in social sets: Starter is $25 monthly or $18.75 per month billed yearly for one set and one user. A separate limited Free plan exists. Growth adds collaboration; Story publishing and outside feedback have specific account and format limits.
- From
- Free
- Free scheduling
- Yes
Pinterest provides free native scheduling for business accounts. The individual composer holds ten Pins up to thirty days ahead; a separate desktop CSV route supports bulk creation and future UTC publication dates.
- From
- Free
- Free scheduling
- Yes
Bottom line
Pinterest scheduler is the pick for light pinners who want free scheduling, and it adds bulk upload that Later leaves out. Later fits Instagram-first creators and brands better, and it reaches Instagram and Facebook among others, which Pinterest scheduler doesn't.
Later has a free plan and paid plans from $18.75 per social set a month, billed yearly, and Pinterest scheduler is free, with no paid plan. Later brings social listening that Pinterest scheduler skips, while Pinterest scheduler has bulk upload Later doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Later's paid plans start at $18.75 per social set a month, billed yearly; Pinterest scheduler has no published paid price.
- Later posts to 8 networks, Pinterest scheduler to 1.
- Only Later reaches Instagram, Facebook, LinkedIn, TikTok, YouTube, and Threads.
- Later has social listening; Pinterest scheduler doesn't.
- Later has a social inbox; Pinterest scheduler doesn't.
- Later has a content calendar; Pinterest scheduler doesn't.
- Pinterest scheduler has bulk upload; Later doesn't.
Features compared
| Feature | Later | Pinterest scheduler |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Partial |
| Bulk upload | No | Yes |
| Evergreen recycling | No | No |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Later | Pinterest scheduler |
|---|---|---|
| Auto | No | |
| Auto | No | |
| Auto | No | |
| TikTok | Auto | No |
| Auto | Auto | |
| YouTube | Auto | No |
| Threads | Auto | No |
| Snapchat | Auto | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 social set · StarterTypical
- $25/mo~$19/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
Later
Starter
$18.75 per social set a month billed annually
- Seats
- 1
- Accounts
- 8
- Scheduled posts
- 30
- $25/mo, $18.75 on annual
- 1 social set (8 profiles, one per network)
- 1 user, 30 posts per profile / month
- Link in Bio, best-time-to-post, AI captions
- Capped at one social set; no extra sets, users, or AI credits
Growth
Popular$37.50 per social set a month billed annually
- Seats
- 2
- Accounts
- 16
- Scheduled posts
- 180
- $50/mo, $37.50 on annual
- 2 social sets (16 profiles), 2 users
- 180 posts per profile / month
- Social inbox, approvals, and collaboration
- Extra social sets $15/mo each ($11.25 on annual)
Scale
$82.50 per social set a month billed annually
- Seats
- 4
- Accounts
- 48
- Scheduled posts
- Unlimited
- $110/mo, $82.50 on annual
- 6 social sets (48 profiles), 4 users
- Unlimited posts
- Custom analytics, competitive benchmarking, brand listening
- Extra social sets $15/mo each ($11.25 on annual)
- Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
- Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
- Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
- Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
- Free is documented separately with limited scheduling and a two-week past/future calendar window. The reviewed plan guide does not state its numerical post allowance.
- The live USD pricing page shows 25% off annual billing (three months free). The help guide mentions four months free, so the live priced tariff is used here. Legacy and promotional plan inclusions may differ.
- Starter AI add-ons are inconsistent across official pages: the priced tariff says unavailable while the help guide says they may be available. Check the subscription screen for an existing account.
What it really costs
Monthly cost by social set count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 1-social set row marked as a realistic setup.
| social sets | Starter | Growth | Scale |
|---|---|---|---|
| 1Typical | $25/mo | $50/mo | $110/mo |
| 3 | Exceeds plan capacity | $65/mo | $110/mo |
| 5 | Exceeds plan capacity | $95/mo | $110/mo |
| 10 | Exceeds plan capacity | $170/mo | $170/mo |
| 25 | Exceeds plan capacity | $395/mo | $395/mo |
| 50 | Exceeds plan capacity | $770/mo | $770/mo |
Monthly billing. Volume discounts lower the per-social set rate at higher counts. Annual billing takes about 3 months off.
Pinterest scheduler
Free
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 10
- Free for Pinterest business accounts
- Individual composer: ten waiting Pins and a 30-day horizon
- Separate desktop CSV: up to 200 image/video Pins per upload; future UTC dates supported
- Pinterest native scheduling is free for business accounts.
- The individual composer allows ten waiting Pins scheduled up to thirty days ahead. Title, board, description, link and date can be changed after scheduling; media cannot.
- A separate desktop CSV workflow accepts up to 200 image/video Pins with public file URLs and optional future UTC publication dates.
- The cited documents do not resolve whether CSV capacity shares or bypasses the composer queue and horizon.
Pros and cons
Later
- Strong visual planner and Link in Bio, the features it's known for
- Clean, Instagram-first workflow
- Auto-publishing across all eight supported networks
- Social-set pricing is fair if you run a single brand
- No X support since 2025
- No reorderable evergreen queue and no CSV bulk upload
- Listening and competitor benchmarking are locked to the top Scale plan
- Starter caps at one social set, so growing past it pushes you up a plan fast
Pinterest scheduler
- Free native business-account scheduling
- Individual composer schedules up to thirty days ahead
- Separate desktop CSV bulk creation
- Native Pinterest analytics
- Individual composer holds ten waiting Pins
- Scheduled composer media cannot be replaced
- CSV needs public media-file URLs and UTC time
- CSV and composer limit interaction is unresolved
Later vs Pinterest scheduler: FAQ
- Is Later or Pinterest scheduler cheaper?
- Both Later and Pinterest scheduler have a free entry plan. Compare their account allowances, publishing limits and any paid features you need.
- Does Later or Pinterest scheduler have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Later or Pinterest scheduler?
- Later is the stronger pick for Instagram-first creators and brands, while Pinterest scheduler is the better fit for light pinners who want free scheduling. We don't score them; the right call comes down to how you post.