Head to head
Later vs Pinterest scheduler
Last updated 4 June 2026
Later is the visual-first scheduler, built around an Instagram feed planner and a strong Link in Bio, and it sells access in social sets (one profile of each network) rather than per channel. The cheapest paid plan is $25 a month, or $18.75 on annual billing, for one social set and one user.
- From
- $18.75 per social set / mo
- Free plan
Pinterest lets business accounts schedule pins natively, free. It's the simplest way to queue pins in advance, but the caps are tight: one pin at a time, up to 30 days out, and only ten waiting in the queue.
- From
- Custom
- Free plan
Bottom line
Later is the pick for Instagram-first creators and brands, and it's the cheaper start, from $18.75 per social set / mo. Pinterest scheduler fits light pinners who want free scheduling better.
Later publishes a price, from $18.75 per social set / mo; Pinterest scheduler is quote-only. Later adds social listening and advanced reports that Pinterest scheduler leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Later starts at $18.75 per social set / mo; Pinterest scheduler is quote-only.
- Later posts to 8 networks, Pinterest scheduler to 1.
- Only Later reaches Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, and Snapchat.
- Later has social listening; Pinterest scheduler doesn't.
- Later has advanced reports; Pinterest scheduler doesn't.
- Later has social inbox; Pinterest scheduler doesn't.
- Later has content calendar; Pinterest scheduler doesn't.
Features compared
| Feature | Later | Pinterest scheduler |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | No |
| Bulk upload | No | No |
| Evergreen recycling | No | No |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Later | Pinterest scheduler |
|---|---|---|
| Auto | No | |
| Auto | No | |
| Auto | No | |
| TikTok | Auto | No |
| Auto | Auto | |
| YouTube | Auto | No |
| Threads | Auto | No |
| Snapchat | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
- 1 social setTypical
- $25/mo~$19/mo annual
Cheapest plan: Starter. Caps at 1 social set.
Later
Starter
$18.75/mo billed annually
- Seats
- 1
- Accounts
- 8
- Scheduled posts
- 30
- $25/mo, $18.75 on annual
- 1 social set (8 profiles, one per network)
- 1 user, 30 posts per profile / month
- Link in Bio, best-time-to-post, AI captions
- Capped at one social set; no extra sets, users, or AI credits
Growth
Popular$37.5/mo billed annually
- Seats
- 2
- Accounts
- 16
- Scheduled posts
- 180
- $50/mo, $37.50 on annual
- 2 social sets (16 profiles), 2 users
- 180 posts per profile / month
- Social inbox, approvals, and collaboration
- Extra social sets $15/mo each ($11.25 on annual)
Scale
$82.5/mo billed annually
- Seats
- 4
- Accounts
- 48
- Scheduled posts
- Unlimited
- $110/mo, $82.50 on annual
- 6 social sets (48 profiles), 4 users
- Unlimited posts
- Custom analytics, competitive benchmarking, brand listening
- Extra social sets $15/mo each ($11.25 on annual)
- Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
- Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
- Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
- Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
- Later still has a limited free plan (Link in Bio plus a small posting allowance, aimed at creators joining brand campaigns), but it's off the main pricing page, which now leads with a 14-day trial.
- Prices are USD list, read off the live pricing page, which bills in USD worldwide. The monthly and annual figures were confirmed by toggling the page's billing switch and cross-checked against current third-party listings.
What it really costs
Later charges per social set, so the headline price is for one. Here is the monthly cost as you connect more, with the 1-social set row marked as a realistic setup.
| social sets | Starter | Growth | Scale |
|---|---|---|---|
| 1Typical | $25/mo | $50/mo | $110/mo |
| 3 | $25/mo | $65/mo | $110/mo |
| 5 | $25/mo | $95/mo | $110/mo |
| 10 | $25/mo | $170/mo | $170/mo |
| 25 | $25/mo | $395/mo | $395/mo |
| 50 | $25/mo | $770/mo | $770/mo |
Monthly billing. Volume discounts lower the per-social set rate at higher counts. Annual billing takes about 3 months off.
Pinterest scheduler
Free
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 10
- Free for any Pinterest business account
- Schedule pins up to 30 days ahead, one at a time
- Up to 10 pins can be scheduled and waiting at once
- Pinterest's native scheduler is free for business accounts; there's nothing to buy.
- You schedule one pin at a time, up to 30 days out, with a maximum of 10 scheduled pins waiting. After scheduling you can change the date, title, board, description, and link, but not the image or video.
- There's no bulk upload, which is the main reason high-volume pinners move to a third-party tool.
Pros and cons
Later
- Strong visual planner and Link in Bio, the features it's known for
- Clean, Instagram-first workflow
- Auto-publishing across all eight supported networks
- Social-set pricing is fair if you run a single brand
- No X support since 2025
- No reorderable evergreen queue and no CSV bulk upload
- Listening and competitor benchmarking are locked to the top Scale plan
- Starter caps at one social set, so growing past it pushes you up a plan fast
Pinterest scheduler
- Free and built into Pinterest
- Schedule up to 30 days ahead
- Native analytics right alongside
- Works on desktop and in the app
- Only 10 scheduled pins at a time, one at a time
- No bulk upload, calendar, or recycling
- Can't change a pin's image after scheduling
- Pinterest only
Later vs Pinterest scheduler: FAQ
- Is Later or Pinterest scheduler cheaper?
- Later starts at $18.75 per social set / mo, while Pinterest scheduler is quoted custom, so Later is the one with a public entry price.
- Does Later or Pinterest scheduler have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Later or Pinterest scheduler?
- Later is the stronger pick for Instagram-first creators and brands, while Pinterest scheduler is the better fit for light pinners who want free scheduling. We don't score them; the right call comes down to how you post.