Head to head
Metricool vs Onlypult
Last updated 15 October 2026
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Onlypult offers scheduled publishing, batch uploads and an Instagram grid planner, with destinations spanning social networks, blogs and Telegram.
- From
- $17.50a month, billed yearly
- Free scheduling
- No
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report, and it's the only one of the two with a free scheduling plan. Onlypult fits social media managers preparing posts in batches better, and it reaches WordPress and Telegram, which Metricool doesn't.
Metricool has a free plan and paid plans from $20 a month, billed yearly, and Onlypult starts at $17.50 a month, billed yearly.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; Onlypult doesn't, though it offers a 7-day trial.
- Paid plans start at $17.50 a month, billed yearly on Onlypult and $20 a month, billed yearly on Metricool.
- Metricool posts to 10 networks, Onlypult to 11.
- Only Onlypult reaches Telegram and WordPress.
Features compared
| Feature | Metricool | Onlypult |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Not assessed |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Not assessed |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | Onlypult |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Not assessed |
| Bluesky | Auto | Not assessed |
| Google Business | Auto | Auto |
| Twitch | No | Not assessed |
| Telegram | No | Auto |
| WordPress | No | Auto |
| Tumblr | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Onlypult
Start
$17.50 a month billed annually
- Seats
- 2
- Accounts
- 5
- The twelve-month discount is 30%; US$17.50 per month gives a calculated US$210 annual total.
- Taxes are included according to the pricing FAQ.
- Start has separate X post and URL allowances; check the current limits.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Onlypult
- Automatic publishing and preset schedules
- Instagram visual planning
- X posting and URL allowances vary by tier
- Start includes five connected accounts
Metricool vs Onlypult: FAQ
- Is Metricool or Onlypult cheaper?
- Metricool has a free entry plan. Onlypult starts at $17.50 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does Metricool or Onlypult have a free plan?
- Metricool has a free plan; Onlypult does not, though it offers a 7-day trial.
- Which is better, Metricool or Onlypult?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Onlypult is the better fit for social media managers preparing posts in batches. We don't score them; the right call comes down to how you post.