Head to head
Later vs Onlypult
Last updated 15 October 2026
Later prices scheduling in social sets: Starter is $25 monthly or $18.75 per month billed yearly for one set and one user. A separate limited Free plan exists. Growth adds collaboration; Story publishing and outside feedback have specific account and format limits.
- From
- Free
- Free scheduling
- Yes
Onlypult offers scheduled publishing, batch uploads and an Instagram grid planner, with destinations spanning social networks, blogs and Telegram.
- From
- $17.50a month, billed yearly
- Free scheduling
- No
Bottom line
Later is the pick for Instagram-first creators and brands, and it's the only one of the two with a free scheduling plan. Onlypult fits social media managers preparing posts in batches better, and it adds bulk upload that Later leaves out.
Later has a free plan and paid plans from $18.75 per social set a month, billed yearly, and Onlypult starts at $17.50 a month, billed yearly. They bill on different units, so the real gap depends on how much you run. Onlypult adds bulk upload that Later leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Later has a free scheduling plan; Onlypult doesn't, though it offers a 7-day trial.
- Paid plans start at $17.50 a month, billed yearly on Onlypult and $18.75 per social set a month, billed yearly on Later.
- Later posts to 8 networks, Onlypult to 11.
- Only Onlypult reaches X (Twitter).
- Onlypult has bulk upload; Later doesn't.
Features compared
| Feature | Later | Onlypult |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Not assessed |
| Advanced reports | Yes | Not assessed |
| Bulk upload | No | Yes |
| Evergreen recycling | No | Not assessed |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Later | Onlypult |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Not assessed |
| Google Business | Not assessed | Auto |
| Snapchat | Auto | Not assessed |
| Telegram | Not assessed | Auto |
| WordPress | Not assessed | Auto |
| Tumblr | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 social set · StarterTypical
- $25/mo~$19/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
No free plan; 7-day trial.
- Lowest public entry price
- $17.50 a month, billed yearly
Plan set by your profile count.
Later
Starter
$18.75 per social set a month billed annually
- Seats
- 1
- Accounts
- 8
- Scheduled posts
- 30
- $25/mo, $18.75 on annual
- 1 social set (8 profiles, one per network)
- 1 user, 30 posts per profile / month
- Link in Bio, best-time-to-post, AI captions
- Capped at one social set; no extra sets, users, or AI credits
Growth
Popular$37.50 per social set a month billed annually
- Seats
- 2
- Accounts
- 16
- Scheduled posts
- 180
- $50/mo, $37.50 on annual
- 2 social sets (16 profiles), 2 users
- 180 posts per profile / month
- Social inbox, approvals, and collaboration
- Extra social sets $15/mo each ($11.25 on annual)
Scale
$82.50 per social set a month billed annually
- Seats
- 4
- Accounts
- 48
- Scheduled posts
- Unlimited
- $110/mo, $82.50 on annual
- 6 social sets (48 profiles), 4 users
- Unlimited posts
- Custom analytics, competitive benchmarking, brand listening
- Extra social sets $15/mo each ($11.25 on annual)
- Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
- Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
- Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
- Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
- Free is documented separately with limited scheduling and a two-week past/future calendar window. The reviewed plan guide does not state its numerical post allowance.
- The live USD pricing page shows 25% off annual billing (three months free). The help guide mentions four months free, so the live priced tariff is used here. Legacy and promotional plan inclusions may differ.
- Starter AI add-ons are inconsistent across official pages: the priced tariff says unavailable while the help guide says they may be available. Check the subscription screen for an existing account.
What it really costs
Monthly cost by social set count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 1-social set row marked as a realistic setup.
| social sets | Starter | Growth | Scale |
|---|---|---|---|
| 1Typical | $25/mo | $50/mo | $110/mo |
| 3 | Exceeds plan capacity | $65/mo | $110/mo |
| 5 | Exceeds plan capacity | $95/mo | $110/mo |
| 10 | Exceeds plan capacity | $170/mo | $170/mo |
| 25 | Exceeds plan capacity | $395/mo | $395/mo |
| 50 | Exceeds plan capacity | $770/mo | $770/mo |
Monthly billing. Volume discounts lower the per-social set rate at higher counts. Annual billing takes about 3 months off.
Onlypult
Start
$17.50 a month billed annually
- Seats
- 2
- Accounts
- 5
- The twelve-month discount is 30%; US$17.50 per month gives a calculated US$210 annual total.
- Taxes are included according to the pricing FAQ.
- Start has separate X post and URL allowances; check the current limits.
Pros and cons
Later
- Strong visual planner and Link in Bio, the features it's known for
- Clean, Instagram-first workflow
- Auto-publishing across all eight supported networks
- Social-set pricing is fair if you run a single brand
- No X support since 2025
- No reorderable evergreen queue and no CSV bulk upload
- Listening and competitor benchmarking are locked to the top Scale plan
- Starter caps at one social set, so growing past it pushes you up a plan fast
Onlypult
- Automatic publishing and preset schedules
- Instagram visual planning
- X posting and URL allowances vary by tier
- Start includes five connected accounts
Later vs Onlypult: FAQ
- Is Later or Onlypult cheaper?
- Later has a free entry plan. Onlypult starts at $17.50 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does Later or Onlypult have a free plan?
- Later has a free plan; Onlypult does not, though it offers a 7-day trial.
- Which is better, Later or Onlypult?
- Later is the stronger pick for Instagram-first creators and brands, while Onlypult is the better fit for social media managers preparing posts in batches. We don't score them; the right call comes down to how you post.