Is Metricool or OneUp cheaper?

Metricool is cheaper to start, from $20 against $25 for OneUp. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Metricool or OneUp have a free plan?

Metricool has a free plan; OneUp does not, though it offers a 7-day trial.

Which is better, Metricool or OneUp?

Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while OneUp is the better fit for power users publishing to many networks at once. We don't score them; the right call comes down to how you post.

Head to head

Metricool vs OneUp

Last updated 4 June 2026

Metricool

Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.

From: $20 per month
Free plan

Visit Metricool

OneUp

OneUp is a no-nonsense scheduler with an unusually wide network list and genuine automation: post recycling, RSS auto-posting, and auto-crossposting. It's priced by how many accounts you connect, from $25 a month, and skips the engagement and reporting depth of the bigger suites.

From: $25 per month
Free plan

Visit OneUp

Bottom line

Metricool and OneUp both cover the basics; the right one comes down to how you post. Metricool is the stronger pick for Analytics-led marketers who want organic and paid in one report; choose OneUp for Power users publishing to many networks at once.

Features compared

Feature	Metricool	OneUp
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Not assessed
Bulk upload	Yes	Yes
Evergreen recycling	Partial	Yes
Team roles	Yes	Yes
Approvals	Yes	Not assessed
Link in bio	Yes	Not assessed

Platforms compared

Network	Metricool	OneUp
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	Auto	Auto
Google Business	Auto	Auto
Reddit	No	Auto
Snapchat	No	Auto
Twitch	Analytics	No
WordPress	Auto	No

Pricing

Metricool

Free

Scheduled posts: 20

1 brand, 20 scheduled posts a month
All networks except LinkedIn and X
5 competitor profiles, 30 days of analytics, AI assistant

Starter

Popular

$25 per month

$20/mo billed annually

Scheduled posts: Unlimited

From $25/mo ($20 annual) for up to 5 brands
Up to 10 brands for $45/mo ($36 annual)
Unlimited publishing, LinkedIn, 100 competitor analyses
Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
X is a +$5 per-account add-on

Advanced

$67 per month

$53/mo billed annually

Scheduled posts: Unlimited

From $67/mo ($53 annual) for up to 15 brands
25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
Team and client management, role management, post approvals
Full X analytics, custom report templates, Looker Studio connector, API

Custom

Quote-only for more than 50 brands
White label, dedicated account manager, custom AI credits
Business integration

Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
Annual billing saves up to 24% depending on the band.
X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
Listed prices exclude VAT, which is added before checkout.
The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.

OneUp

Starter

$25 per month

Accounts: 5
Scheduled posts: Unlimited

$25/mo, 5 social accounts
1 cross-posting workflow
Scheduling, recycling, AI captions, RSS auto-posting

Intermediate

$60 per month

Accounts: 15
Scheduled posts: Unlimited

$60/mo, 15 social accounts
3 cross-posting workflows

Growth

Popular

$120 per month

Accounts: 30
Scheduled posts: Unlimited

$120/mo, 30 social accounts
5 cross-posting workflows

Business

$300 per month

Accounts: 80
Scheduled posts: Unlimited

$300/mo, 80 social accounts (extra at $1/mo each)
8 cross-posting workflows

Enterprise

Custom

Accounts: Unlimited
Scheduled posts: Unlimited

From $1,000/mo
Everything in Business, plus SOC 2 and ISO 27001

Priced by how many social accounts you connect: the plan steps up with the band you land in, 5, 15, 30, then 80 accounts. On Business you can add extra accounts at $1 a month each.
Every connected destination counts as one account, including Facebook profiles, pages, and groups, Instagram, LinkedIn profiles and pages, X, YouTube, Threads, Reddit, Bluesky, Snapchat, TikTok, Pinterest, Discord servers, and Google Business locations.
There's no free plan, but a 7-day trial with nothing due upfront.
Annual billing may carry a discount; the live page shows monthly rates.
Prices are USD, read off the live pricing page.

Pros and cons

Metricool

Deepest analytics for the price, with paid ads alongside organic
Unusually generous free plan
Wide network list, including Twitch analytics and Google Business
Strong agency value with brand-band pricing and white-label reports
Brand-band pricing takes a minute to work out
X is a paid add-on and LinkedIn is paid-only
Listed prices exclude VAT
No category-based evergreen recycling and no broad listening

OneUp

Very wide network list, including Reddit, Snapchat, and Discord
Strong automation: recycling, RSS, and auto-crossposting
Account-based pricing with cheap add-on accounts
AI captions, first comment, and X threads
No engagement inbox and only basic analytics
No listening or visual feed planner
No free plan
Higher tiers get pricey for many accounts

Metricool vs OneUp: FAQ

Is Metricool or OneUp cheaper?: Metricool is cheaper to start, from $20 against $25 for OneUp. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Metricool or OneUp have a free plan?: Metricool has a free plan; OneUp does not, though it offers a 7-day trial.
Which is better, Metricool or OneUp?: Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while OneUp is the better fit for power users publishing to many networks at once. We don't score them; the right call comes down to how you post.