Head to head
Metricool vs Ocoya
Last updated 13 October 2026
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Ocoya combines AI production, social publishing and product/RSS workflows. Current Starter, Team and Agency plans meter credits; the WooCommerce trigger runs on first publication rather than later product edits.
- From
- Check current price
- Free scheduling
- No
Bottom line
Ocoya is the pick for teams preparing product-led content from structured briefs. Metricool fits analytics-led marketers who want organic and paid in one report better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Metricool adds ad management that Ocoya leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; Ocoya doesn't, though it offers a 7-day trial.
- Metricool posts to 10 networks, Ocoya to 11.
- Only Ocoya reaches Mastodon.
- Metricool has ad management; Ocoya doesn't.
- Metricool has a Canva integration; Ocoya doesn't.
Features compared
| Feature | Metricool | Ocoya |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | No |
| Team roles | Yes | Not confirmed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Metricool | Ocoya |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Ocoya
Starter
Displayed $29/month; currency and tax need confirmation.
- Seats
- 1
- Accounts
- 5
- One user and five profiles
- 300 credits; evaluate actual generation and workflow use
Team
PopularDisplayed $79/month; currency and tax need confirmation.
- Seats
- 5
- Accounts
- 20
- Five users and twenty profiles
- 1,500 credits
Agency
Displayed $199/month; currency and tax need confirmation.
- Seats
- 20
- Accounts
- 100
- Twenty users and one hundred profiles
- 5,000 credits
- Current plans are Starter, Team and Agency; credit allowances are 300/1,500/5,000 respectively.
- Displayed monthly prices are $29/$79/$199. Currency is not independently established here and annual totals are not derived from a discount slogan.
- Product and RSS workflows can generate content and save drafts or publish. Credit use and accepted output are separate quantities.
- The WooCommerce trigger fires when a product first goes live; later product edits do not re-post or establish synchronization of existing drafts.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Ocoya
- AI copy and visual production tools
- Product and RSS trigger workflows
- Workflow actions can save drafts or publish
- Current plans specify users, profiles and credit allowances
- Later WooCommerce product edits do not re-post
- Credits vary by production and workflow use
- Inbox coverage and eligible tiers need confirmation
- Current billing currency and annual totals need confirmation
Metricool vs Ocoya: FAQ
- Is Metricool or Ocoya cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Metricool or Ocoya have a free plan?
- Metricool has a free plan; Ocoya does not, though it offers a 7-day trial.
- Which is better, Metricool or Ocoya?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Ocoya is the better fit for teams preparing product-led content from structured briefs. We don't score them; the right call comes down to how you post.