Head to head
Meta Business Suite vs Sendcove (formerly Postr)
Last updated 15 October 2026
Meta Business Suite is free for managing and scheduling Facebook Pages and connected Instagram accounts. It is a sensible starting point for a small business on those networks; ad spend is separate and creative-format controls need checking in your account.
- From
- Free
- Free scheduling
- Yes
Sendcove is the social scheduler formerly called Postr. Its official App Store release notes confirm the rename, and the listing names Minner Labs LLC as the developer and seller. The current website, support route and terms describe the service to evaluate; account permissions, trial conversion and cancellation behavior still need account-specific checks.
- From
- Pricing currency requires confirmation
- Free scheduling
- No
Bottom line
Sendcove (formerly Postr) is the pick for existing Postr users checking the current Sendcove identity and billing details, and it reaches X (Twitter) and TikTok among others, which Meta Business Suite doesn't. Meta Business Suite fits small businesses and creators focused only on Facebook and Instagram better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Sendcove (formerly Postr) adds bulk upload that Meta Business Suite leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Meta Business Suite has a free scheduling plan; Sendcove (formerly Postr) doesn't, though it offers a 7-day trial.
- Meta Business Suite posts to 2 networks, Sendcove (formerly Postr) to 6.
- Only Meta Business Suite reaches Facebook.
- Only Sendcove (formerly Postr) reaches X (Twitter), TikTok, YouTube, and Bluesky.
- Sendcove (formerly Postr) has bulk upload; Meta Business Suite doesn't.
Features compared
| Feature | Meta Business Suite | Sendcove (formerly Postr) |
|---|---|---|
| AI captions | Not confirmed | Yes |
| Basic analytics | Yes | Partial |
| Advanced reports | Not confirmed | Not assessed |
| Bulk upload | No | Yes |
| Evergreen recycling | No | Partial |
| Team roles | Yes | Not confirmed |
| Approvals | Not assessed | Not confirmed |
| Link in bio | No | Not assessed |
Platforms compared
| Network | Meta Business Suite | Sendcove (formerly Postr) |
|---|---|---|
| Auto | Auto | |
| Auto | No | |
| X (Twitter) | No | Auto |
| TikTok | No | Auto |
| YouTube | No | Auto |
| Threads | Not confirmed | Auto |
| Bluesky | No | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
No free plan; 7-day trial.
Pricing currency requires confirmation
Meta Business Suite
Free
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Free scheduling for Facebook Pages and connected Instagram accounts
- Planner, inbox and insights
- Advertising spend is separate from free management features
- Meta describes Business Suite as a free tool. There is no scheduler subscription or paid scheduling tier.
- Advertising campaigns and boosted posts incur their own spend; free management does not mean free ads.
- A universal scheduling horizon and daily cap were not established by current accessible official evidence. Check the date picker and selected format in your account.
Sendcove (formerly Postr)
Basic
$72 annually; currency unconfirmed
- Accounts
- 5
- Scheduled posts
- 50
- $72/year displayed; currency unconfirmed
- 5 accounts, 50 posts/month; scheduling within current month
- Basic AI models; 50MB uploads
Pro
$144 annually; currency unconfirmed
- Accounts
- 15
- Scheduled posts
- Unlimited
- $144/year displayed; currency unconfirmed
- 15 accounts; unlimited posts and scheduling
- Advanced AI models, X threads, 100MB uploads
Max
$252 annually; currency unconfirmed
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $252/year displayed; currency unconfirmed
- Unlimited connected accounts and bulk uploads
- 500MB upload limit
- The annual display lists Basic at $72, Pro at $144 and Max at $252, shown as $6, $12 and $21 monthly equivalents. These are annual commitments, not verified month-to-month tariffs.
- The displayed dollar symbol does not establish currency. Confirm currency, tax and the complete renewal amount at checkout.
- A seven-day trial is advertised. Card requirements and automatic paid conversion are unresolved by the public trial headline.
- Current terms describe recurring advance billing, cancellation through account settings at period end, and no refunds for partial subscription periods.
- The current site advertises analytics and evergreen recycling. Their plan-level inclusions and behavior require confirmation.
Pros and cons
Meta Business Suite
- Free and official, with the newest formats first
- Direct publishing of posts, Reels, and Stories
- Shared inbox for Facebook, Instagram, and WhatsApp
- Built-in ad management and audience insights
- Only covers Facebook and Instagram
- No evergreen recycling, bulk upload, or advanced reporting
- No real listening, and only Page benchmarking
- Interface can be clunky
Sendcove (formerly Postr)
- Current site exposes annual plan totals and a seven-day trial headline
- Published terms explain period-end cancellation and partial-period refund treatment
- A current support contact route is available
- The current site advertises analytics and evergreen recycling
- Current monthly tariffs and displayed-dollar currency need confirmation
- Trial card requirements and automatic paid conversion remain unresolved
- Live permissions, exports and cancellation behavior need account-specific checks
Meta Business Suite vs Sendcove (formerly Postr): FAQ
- Is Meta Business Suite or Sendcove (formerly Postr) cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Meta Business Suite or Sendcove (formerly Postr) have a free plan?
- Meta Business Suite has a free plan; Sendcove (formerly Postr) does not, though it offers a 7-day trial.
- Which is better, Meta Business Suite or Sendcove (formerly Postr)?
- Meta Business Suite is the stronger pick for small businesses and creators focused only on Facebook and Instagram, while Sendcove (formerly Postr) is the better fit for existing Postr users checking the current Sendcove identity and billing details. We don't score them; the right call comes down to how you post.