Head to head
Meta Business Suite vs Ocoya
Last updated 4 June 2026
vs
Meta Business Suite is the free, official way to schedule and manage Facebook and Instagram. It handles posts, Reels, and Stories, has a shared inbox and basic insights, and doubles as Meta's ads tool, but it only covers Meta's own networks.
- From
- Custom
- Free plan
Ocoya is an AI-first content tool with scheduling attached. It generates captions and visuals, pulls products straight from Shopify or WooCommerce to build posts, and publishes to seven networks. The draw is content creation, not engagement or reporting depth.
- From
- $12 /mo
- Free plan
Bottom line
Meta Business Suite and Ocoya both cover the basics; the right one comes down to how you post. Meta Business Suite is the stronger pick for Small businesses and creators focused only on Facebook and Instagram; choose Ocoya for Solo marketers and creators who want AI to generate content.
Features compared
| Feature | Meta Business Suite | Ocoya |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | No | Not assessed |
| Bulk upload | No | Yes |
| Evergreen recycling | No | No |
| Team roles | Yes | Yes |
| Approvals | Not assessed | Not assessed |
| Link in bio | No | Not assessed |
Platforms compared
| Network | Meta Business Suite | Ocoya |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
Pricing
Meta Business Suite
Free
Free
- Seats
- Unlimited
- Accounts
- 2
- Free for any Facebook Page and connected Instagram account
- Schedule posts, Reels, and Stories up to 75 days ahead, up to 25 a day per account
- Shared inbox, insights, and Meta ad management included
- Meta Business Suite is free. It only covers Meta's own networks, Facebook and Instagram, so there's no paid tier and no cost to weigh, just the limit of which networks it reaches.
- Scheduling runs up to 75 days in advance, with a cap of about 25 scheduled posts a day per account.
- It doubles as Meta's ads tool, so you can boost posts and run paid campaigns from the same place.
- Threads has its own scheduling path rather than full management here; that's covered separately.
Ocoya
Bronze
$15 /mo
$12/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $15/mo, $12 on annual
- 1 workspace, 1 user, 5 social profiles
- 100 AI credits a month
Silver
$39 /mo
$31/mo billed annually
- Seats
- 5
- Accounts
- 20
- Scheduled posts
- Unlimited
- $39/mo, $31 on annual
- 5 workspaces, 5 users, 20 social profiles
- 500 AI credits a month
Gold
Popular$79 /mo
$63/mo billed annually
- Seats
- 20
- Accounts
- 50
- Scheduled posts
- Unlimited
- $79/mo, $63 on annual
- 20 workspaces, 20 users, 50 social profiles
- 1,500 AI credits a month
Diamond
$159 /mo
$127/mo billed annually
- Seats
- 50
- Accounts
- 150
- Scheduled posts
- Unlimited
- $159/mo, $127 on annual
- Unlimited workspaces, 50 users, 150 social profiles
- Unlimited AI credits
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for very large teams
- Custom limits and support
- Flat, quota-bundled plans by workspaces, users, social profiles, and AI credits. AI credits are metered (100, 500, 1,500, then unlimited).
- There's no free plan, only a 7-day trial. Annual billing is 20% cheaper.
- Ocoya leans on AI and e-commerce: it connects Shopify and WooCommerce to auto-create posts from products, and generates both copy and visuals.
- Prices are USD, read off the live pricing page.
Pros and cons
Meta Business Suite
- Free and official, with the newest formats first
- Direct publishing of posts, Reels, and Stories
- Shared inbox for Facebook, Instagram, and WhatsApp
- Built-in ad management and audience insights
- Only covers Facebook and Instagram
- No evergreen recycling, bulk upload, or advanced reporting
- No real listening, and only Page benchmarking
- Interface can be clunky
Ocoya
- Strong AI for both copy and visuals
- E-commerce: auto-create posts from Shopify and WooCommerce products
- Reasonable, workspace-based pricing
- Design templates and link shortening built in
- No engagement inbox, listening, or recycling
- Network list stops at seven; no Threads, Bluesky, or Google Business
- No free plan
- Small company with a short track record
Meta Business Suite vs Ocoya: FAQ
- Is Meta Business Suite or Ocoya cheaper?
- Ocoya starts at $12 per month, while Meta Business Suite is quoted custom, so Ocoya is the one with a public entry price.
- Does Meta Business Suite or Ocoya have a free plan?
- Meta Business Suite has a free plan; Ocoya does not, though it offers a 7-day trial.
- Which is better, Meta Business Suite or Ocoya?
- Meta Business Suite is the stronger pick for small businesses and creators focused only on Facebook and Instagram, while Ocoya is the better fit for solo marketers and creators who want AI to generate content. We don't score them; the right call comes down to how you post.