Head to head
MavSocial vs Sprout Social
Last updated 4 June 2026
MavSocial combines digital asset management with campaign scheduling, evergreen queues and engagement. Official pages also advertise listening, sentiment and competitor analysis. Confirm the exact networks and plan entitlements needed.
- From
- $24a month, billed yearly
- Free scheduling
- No
Sprout Social is the high-end suite: publishing, a shared inbox, listening, and reporting that goes deep, sold by the seat and priced for businesses with a budget. There's no free plan; the cut-down Essentials tier is $79 a seat each month on annual billing, and the main plans start at $199.
- From
- $79per user a month, billed yearly
- Free scheduling
- No
Bottom line
MavSocial is the pick for teams that want strong digital asset management built into the scheduler, and it's the cheaper start, from $24 a month, billed yearly. Sprout Social fits businesses running social as a core function better, and it reaches Threads and Bluesky, which MavSocial doesn't.
MavSocial starts cheaper, $24 a month, billed yearly against $79 per user a month, billed yearly for Sprout Social. They bill on different units, so the real gap depends on how much you run. MavSocial brings evergreen recycling that Sprout Social skips, while Sprout Social has employee advocacy MavSocial doesn't.
Key differences
Where the two actually diverge, before the full tables.
- MavSocial starts at $24 a month, billed yearly, Sprout Social at $79 per user a month, billed yearly.
- MavSocial posts to 6 networks, Sprout Social to 12.
- Only Sprout Social reaches Threads and Bluesky.
- MavSocial has evergreen recycling; Sprout Social doesn't.
- Sprout Social has employee advocacy; MavSocial doesn't.
- Sprout Social has a link-in-bio page; MavSocial doesn't.
Features compared
| Feature | MavSocial | Sprout Social |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Yes | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | Yes |
Platforms compared
| Network | MavSocial | Sprout Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Not confirmed | Auto |
| Not confirmed | Auto | |
| YouTube | Auto | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| Not assessed | Auto | |
| Snapchat | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
No free plan; 14-day trial.
- Lowest public entry price
- $24 a month, billed yearly
Whole-plan price; it doesn't scale per unit.
No free plan; 30-day trial.
- 1 seat · Essentials
- $99/mo~$79/mo annual
- 3 seats · EssentialsTypical
- $297/mo~$237/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
MavSocial
Advanced
$24 a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 user, 10 social profiles
- Publishing, social inbox, reporting, digital asset management
Pro
Popular$65 a month billed annually
- Seats
- 3
- Accounts
- 30
- Scheduled posts
- Unlimited
- $78/mo, $65 on annual
- 3 users, 30 social profiles
- Adds team collaboration and campaign planning
Business
$208 a month billed annually
- Seats
- 5
- Accounts
- 40
- Scheduled posts
- Unlimited
- $249/mo, $208 on annual
- 5 users, 40 social profiles
- Adds team and permission management and approval workflows
- Extra profiles $6-$7/mo, extra users $20-$24/mo
Enterprise
$333 a month billed annually
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- From $399/mo, $333 on annual
- Fully customizable users and profiles
- Dedicated support
- Flat, quota-bundled plans: each tier bundles users and social profiles. On Business you can add extras, at about $6-$7 a month per profile and $20-$24 a month per user.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing saves roughly two months: Advanced works out to $24 a month, Pro $65, Business $208, Enterprise from $333.
- MavSocial's distinctive feature is its digital asset management, with a built-in stock photo library; its weak spot is the network list.
- USD tariffs are published on the official pricing page; confirm the required plan entitlements.
Sprout Social
Essentials
$79 per user a month billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $79 per seat/mo on annual, $99 monthly
- Up to 5 social profiles
- Publishing, calendar, and the Smart Inbox
- Profile and post-level reporting
Standard
Billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- USD199/seat/month with annual billing; confirm monthly tariff
- $199 per seat/mo on annual, $249 monthly
- Up to 5 social profiles
- Smart Inbox, review management, and tasks
- Unlocks paid add-ons: Listening, Premium Analytics, Advocacy
Professional
PopularBilled annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- USD299/seat/month with annual billing; confirm monthly tariff
- $299 per seat/mo on annual, $399 monthly
- Unlimited social profiles
- Competitor, tag, and paid reporting
- Message tagging and scheduling for optimal send times
Advanced
Billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- USD399/seat/month with annual billing; confirm monthly tariff
- $399 per seat/mo on annual, $499 monthly
- Unlimited social profiles
- Chatbots, automated workflows, and helpdesk integrations
- AI-enhanced replies, message spike alerts, and the Sprout API
Enterprise
- Accounts
- Unlimited
- Custom pricing
- SSO and advanced security
- Premium Listening, Advocacy, and Influencer Marketing add-ons
- Dedicated support and professional services
- List pricing is per seat. Obtain a quote for larger or customized deployments; no-volume-discount guarantees are not established by the current public evidence.
- Annual advertised rates per seat: Essentials USD79, Standard USD199, Professional USD299 and Advanced USD399. Essentials USD99 monthly is verified; other monthly rates need confirmation.
- No free plan. There's a 30-day trial with no card required.
- USD advertised list pricing. Check the applicable billing offer and paid add-ons before purchase.
- Premium Analytics, Listening, and Employee Advocacy are paid add-ons on Standard and up, quoted on request, so the real bill runs higher than the seat price.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Essentials |
|---|---|
| 1 | $99/mo |
| 3Typical | $297/mo |
| 5 | $495/mo |
| 10 | $990/mo |
| 25 | $2,475/mo |
| 50 | $4,950/mo |
Monthly billing.
Pros and cons
MavSocial
- Strong digital asset management with a built-in stock library
- Social inbox, campaign reporting, and approval workflows
- Flat, reasonable pricing with add-ons on Business
- 24/7 support advertised across plans
- Exact listening, competitor and inbox entitlements need confirmation
- Network coverage should be demonstrated for the intended workflow
- Business approval and permission requirements can raise the eligible tier
Sprout Social
- Publishing and social-care workflows
- Plan-based reporting and add-on listening
- Documented Reddit, Bluesky and Snapchat capabilities
- Internal and external review workflows
- Seat fees and add-ons increase the total
- Essentials and Standard have five-profile limits
- External MCP scope is narrower than the main product
- Network and mobile format coverage varies
MavSocial vs Sprout Social: FAQ
- Is MavSocial or Sprout Social cheaper?
- MavSocial is cheaper to start, from $24 a month, billed yearly against $79 per user a month, billed yearly for Sprout Social. Billing terms and included workloads can differ, so compare the required accounts and features.
- Does MavSocial or Sprout Social have a free plan?
- Neither has a free plan. At least one advertises a trial. Check each current trial offer and billing terms.
- Which is better, MavSocial or Sprout Social?
- MavSocial is the stronger pick for teams that want strong digital asset management built into the scheduler, while Sprout Social is the better fit for businesses running social as a core function. We don't score them; the right call comes down to how you post.