Head to head
MavSocial vs Sprout Social
Last updated 4 June 2026
vs
MavSocial pairs scheduling with unusually strong digital asset management, including a built-in stock photo library, plus a social inbox and approval workflows. The catch is the network list: it covers the big names but skips TikTok and Pinterest.
- From
- $24 /mo
- Free plan
Sprout Social is the high-end suite: publishing, a shared inbox, listening, and reporting that goes deep, sold by the seat and priced for businesses with a budget. There's no free plan; the cut-down Essentials tier is $79 a seat each month on annual billing, and the main plans start at $199.
- From
- $79 per user / mo
- Free plan
Bottom line
MavSocial and Sprout Social both cover the basics; the right one comes down to how you post. MavSocial is the stronger pick for Teams that want strong digital asset management built into the scheduler; choose Sprout Social for Businesses running social as a core function.
Features compared
| Feature | MavSocial | Sprout Social |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | No | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | Yes |
Platforms compared
| Network | MavSocial | Sprout Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | Auto | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | No |
| No | Auto | |
| Snapchat | No | Auto |
Pricing
MavSocial
Advanced
$29 /mo
$24/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 user, 10 social profiles
- Publishing, social inbox, reporting, digital asset management
Pro
Popular$78 /mo
$65/mo billed annually
- Seats
- 3
- Accounts
- 30
- Scheduled posts
- Unlimited
- $78/mo, $65 on annual
- 3 users, 30 social profiles
- Adds team collaboration and campaign planning
Business
$249 /mo
$208/mo billed annually
- Seats
- 5
- Accounts
- 40
- Scheduled posts
- Unlimited
- $249/mo, $208 on annual
- 5 users, 40 social profiles
- Adds team and permission management and approval workflows
- Extra profiles $6-$7/mo, extra users $20-$24/mo
Enterprise
$399 /mo
$333/mo billed annually
- Scheduled posts
- Unlimited
- From $399/mo, $333 on annual
- Fully customizable users and profiles
- Dedicated support
- Flat, quota-bundled plans: each tier bundles users and social profiles. On Business you can add extras, at about $6-$7 a month per profile and $20-$24 a month per user.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing saves roughly two months: Advanced works out to $24 a month, Pro $65, Business $208, Enterprise from $333.
- MavSocial's distinctive feature is its digital asset management, with a built-in stock photo library; its weak spot is the network list.
- Prices are USD, read off the live pricing page and cross-checked against current third-party listings.
Sprout Social
Essentials
$99 per user / mo
$79/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $79 per seat/mo on annual, $99 monthly
- Up to 5 social profiles
- Publishing, calendar, and the Smart Inbox
- Profile and post-level reporting
Standard
$249 per user / mo
$199/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $199 per seat/mo on annual, $249 monthly
- Up to 5 social profiles
- Smart Inbox, review management, and tasks
- Unlocks paid add-ons: Listening, Premium Analytics, Advocacy
Professional
Popular$399 per user / mo
$299/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $299 per seat/mo on annual, $399 monthly
- Unlimited social profiles
- Competitor, tag, and paid reporting
- Message tagging and scheduling for optimal send times
Advanced
$499 per user / mo
$399/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $399 per seat/mo on annual, $499 monthly
- Unlimited social profiles
- Chatbots, automated workflows, and helpdesk integrations
- AI-enhanced replies, message spike alerts, and the Sprout API
Enterprise
Custom
- Accounts
- Unlimited
- Custom pricing
- SSO and advanced security
- Premium Listening, Advocacy, and Influencer Marketing add-ons
- Dedicated support and professional services
- Priced per seat: the headline rate is for one user and multiplies by everyone you add. Sprout charges every extra seat at the same plan rate, with no volume discount.
- No free plan. There's a 30-day trial with no card required.
- Annual billing is paid upfront and is cheaper per seat than monthly: Essentials $79 vs $99, Standard $199 vs $249, Professional $299 vs $399, Advanced $399 vs $499.
- Premium Analytics, Listening, and Employee Advocacy are paid add-ons on Standard and up, quoted on request, so the real bill runs higher than the seat price.
- Prices are USD list, read off the live pricing page (which renders in USD here); the monthly figures come from the billing FAQ on that page.
Pros and cons
MavSocial
- Strong digital asset management with a built-in stock library
- Social inbox, campaign reporting, and approval workflows
- Flat, reasonable pricing with add-ons on Business
- 24/7 support advertised across plans
- No TikTok or Pinterest, a serious coverage gap
- No evergreen recycling, link-in-bio, or broad listening
- Approval workflows and permissions are Business-only
- Network list is short next to its rivals
Sprout Social
- Polished, deep platform: inbox, listening, and reporting together
- Strong analytics and presentation-ready reports
- Wide network list, including Reddit, Bluesky, and Snapchat
- Genuinely good for customer care and approval-heavy teams
- Expensive, and per-seat pricing has no volume discount
- No free plan, and the main plans start at $199 a seat each month
- Listening, Premium Analytics, and Advocacy cost extra on top
- Overkill if you only schedule a few accounts
MavSocial vs Sprout Social: FAQ
- Is MavSocial or Sprout Social cheaper?
- MavSocial is cheaper to start, from $24 against $79 for Sprout Social. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does MavSocial or Sprout Social have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, MavSocial or Sprout Social?
- MavSocial is the stronger pick for teams that want strong digital asset management built into the scheduler, while Sprout Social is the better fit for businesses running social as a core function. We don't score them; the right call comes down to how you post.