Head to head
MavSocial vs Planoly
Last updated 4 June 2026
MavSocial combines digital asset management with campaign scheduling, evergreen queues and engagement. Official pages also advertise listening, sentiment and competitor analysis. Confirm the exact networks and plan entitlements needed.
- From
- $24a month, billed yearly
- Free scheduling
- No
Planoly combines visual Instagram planning with creator-commerce tools, seven auto-publishing networks and reminder posting for X. USD paid plans start at $16 month-to-month or $14 monthly equivalent billed annually, with a separate free mobile allowance.
- From
- Free
- Free scheduling
- Yes
Bottom line
Planoly is the pick for Instagram-led creators who plan their grid visually, and it's the only one of the two with a free scheduling plan. MavSocial fits teams that want strong digital asset management built into the scheduler better.
MavSocial starts at $24 a month, billed yearly, and Planoly has a free plan and paid plans from $14 a month, billed yearly. Planoly adds a visual feed planner and a link-in-bio page that MavSocial leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Planoly has a free scheduling plan; MavSocial doesn't, though it offers a 14-day trial.
- Paid plans start at $14 a month, billed yearly on Planoly and $24 a month, billed yearly on MavSocial.
- MavSocial posts to 6 networks, Planoly to 8.
- Only MavSocial reaches Google Business.
- Only Planoly reaches Threads.
- MavSocial auto-publishes X (Twitter); Planoly sends a reminder to post.
- Planoly has a visual feed planner; MavSocial doesn't.
- Planoly has a link-in-bio page; MavSocial doesn't.
Features compared
| Feature | MavSocial | Planoly |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not confirmed |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | Yes | Not confirmed |
| Team roles | Yes | Not confirmed |
| Approvals | Yes | Not assessed |
| Link in bio | No | Yes |
Platforms compared
| Network | MavSocial | Planoly |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Reminder |
| Auto | Auto | |
| TikTok | Not confirmed | Auto |
| Not confirmed | Auto | |
| YouTube | Auto | Auto |
| Threads | No | Auto |
| Google Business | Auto | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
MavSocial
Advanced
$24 a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 user, 10 social profiles
- Publishing, social inbox, reporting, digital asset management
Pro
Popular$65 a month billed annually
- Seats
- 3
- Accounts
- 30
- Scheduled posts
- Unlimited
- $78/mo, $65 on annual
- 3 users, 30 social profiles
- Adds team collaboration and campaign planning
Business
$208 a month billed annually
- Seats
- 5
- Accounts
- 40
- Scheduled posts
- Unlimited
- $249/mo, $208 on annual
- 5 users, 40 social profiles
- Adds team and permission management and approval workflows
- Extra profiles $6-$7/mo, extra users $20-$24/mo
Enterprise
$333 a month billed annually
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- From $399/mo, $333 on annual
- Fully customizable users and profiles
- Dedicated support
- Flat, quota-bundled plans: each tier bundles users and social profiles. On Business you can add extras, at about $6-$7 a month per profile and $20-$24 a month per user.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing saves roughly two months: Advanced works out to $24 a month, Pro $65, Business $208, Enterprise from $333.
- MavSocial's distinctive feature is its digital asset management, with a built-in stock photo library; its weak spot is the network list.
- USD tariffs are published on the official pricing page; confirm the required plan entitlements.
Planoly
Free
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- 10
- 1 social set, 1 user (mobile app)
- 10 uploads a month
- Visual planner and link-in-bio
Starter
$14 a month billed annually
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $16/mo, $14 on annual
- 1 social set, 1 user, unlimited uploads
- Free link in bio; upgrade to Growth to add sets or users
Growth
Popular$24 a month billed annually
- Seats
- 2
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $28/mo, $24 on annual
- 2 social sets, 2 users, unlimited uploads
- Extra social set $10/mo, extra user $5/mo
Pro
$47 a month billed annually
- Seats
- 6
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $55/mo, $47 on annual
- 6 social sets, 6 users, unlimited uploads
- Extra social set $8/mo, extra user $3/mo
- USD tariffs: Starter $16 monthly/$14 monthly equivalent annually; Growth $28/$24; Pro $55/$47. Annual plans are paid upfront.
- Plans include 1/2/6 social sets and 1/2/6 users. Each set permits one account per supported channel; set counts are not individual-account counts.
- Growth add-ons: $10 per set and $5 per user monthly; Pro: $8/$3. Starter cannot add either.
- Free mobile plan allows 10 uploads monthly. Paid plans have unlimited uploads and a 14-day trial.
- Current help documentation confirms the monthly prices directly; no price is derived from a rounded discount.
Pros and cons
MavSocial
- Strong digital asset management with a built-in stock library
- Social inbox, campaign reporting, and approval workflows
- Flat, reasonable pricing with add-ons on Business
- 24/7 support advertised across plans
- Exact listening, competitor and inbox entitlements need confirmation
- Network coverage should be demonstrated for the intended workflow
- Business approval and permission requirements can raise the eligible tier
Planoly
- Visual Instagram grid planning
- Link-in-bio and creator-commerce features
- Seven auto-publishing networks plus X reminders
- Social Posting MCP and shareable analytics reports
- X requires manual completion from a reminder
- Starter cannot add sets or users
- Cross-network inbox and advanced report customization not established
- No advertised Bluesky or Google Business publishing
MavSocial vs Planoly: FAQ
- Is MavSocial or Planoly cheaper?
- Planoly has a free entry plan. MavSocial starts at $24 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does MavSocial or Planoly have a free plan?
- Planoly has a free plan; MavSocial does not, though it offers a 14-day trial.
- Which is better, MavSocial or Planoly?
- MavSocial is the stronger pick for teams that want strong digital asset management built into the scheduler, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.