Is MavSocial or Metricool cheaper?

Metricool is cheaper to start, from $20 against $24 for MavSocial. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does MavSocial or Metricool have a free plan?

Metricool has a free plan; MavSocial does not, though it offers a 14-day trial.

Which is better, MavSocial or Metricool?

MavSocial is the stronger pick for teams that want strong digital asset management built into the scheduler, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.

Head to head

MavSocial vs Metricool

Last updated 4 June 2026

MavSocial

MavSocial pairs scheduling with unusually strong digital asset management, including a built-in stock photo library, plus a social inbox and approval workflows. The catch is the network list: it covers the big names but skips TikTok and Pinterest.

From: $24 /mo
Free plan

Visit MavSocial

Metricool

Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.

From: $20 per month
Free plan

Visit Metricool

Bottom line

MavSocial and Metricool both cover the basics; the right one comes down to how you post. MavSocial is the stronger pick for Teams that want strong digital asset management built into the scheduler; choose Metricool for Analytics-led marketers who want organic and paid in one report.

Features compared

Feature	MavSocial	Metricool
AI captions	Not assessed	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Yes	Yes
Evergreen recycling	No	Partial
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	No	Yes

Platforms compared

Network	MavSocial	Metricool
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	No	Auto
Pinterest	No	Auto
YouTube	Auto	Auto
Threads	No	Auto
Bluesky	No	Auto
Google Business	Auto	Auto
Twitch	No	Analytics
WordPress	No	Auto

Pricing

MavSocial

Advanced

$29 /mo

$24/mo billed annually

Seats: 1
Accounts: 10
Scheduled posts: Unlimited

$29/mo, $24 on annual
1 user, 10 social profiles
Publishing, social inbox, reporting, digital asset management

Pro

Popular

$78 /mo

$65/mo billed annually

Seats: 3
Accounts: 30
Scheduled posts: Unlimited

$78/mo, $65 on annual
3 users, 30 social profiles
Adds team collaboration and campaign planning

Business

$249 /mo

$208/mo billed annually

Seats: 5
Accounts: 40
Scheduled posts: Unlimited

$249/mo, $208 on annual
5 users, 40 social profiles
Adds team and permission management and approval workflows
Extra profiles $6-$7/mo, extra users $20-$24/mo

Enterprise

$399 /mo

$333/mo billed annually

Scheduled posts: Unlimited

From $399/mo, $333 on annual
Fully customizable users and profiles
Dedicated support

Flat, quota-bundled plans: each tier bundles users and social profiles. On Business you can add extras, at about $6-$7 a month per profile and $20-$24 a month per user.
There's no free plan, only a 14-day trial, no card required.
Annual billing saves roughly two months: Advanced works out to $24 a month, Pro $65, Business $208, Enterprise from $333.
MavSocial's distinctive feature is its digital asset management, with a built-in stock photo library; its weak spot is the network list.
Prices are USD, read off the live pricing page and cross-checked against current third-party listings.

Metricool

Free

Scheduled posts: 20

1 brand, 20 scheduled posts a month
All networks except LinkedIn and X
5 competitor profiles, 30 days of analytics, AI assistant

Starter

Popular

$25 per month

$20/mo billed annually

Scheduled posts: Unlimited

From $25/mo ($20 annual) for up to 5 brands
Up to 10 brands for $45/mo ($36 annual)
Unlimited publishing, LinkedIn, 100 competitor analyses
Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
X is a +$5 per-account add-on

Advanced

$67 per month

$53/mo billed annually

Scheduled posts: Unlimited

From $67/mo ($53 annual) for up to 15 brands
25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
Team and client management, role management, post approvals
Full X analytics, custom report templates, Looker Studio connector, API

Custom

Quote-only for more than 50 brands
White label, dedicated account manager, custom AI credits
Business integration

Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
Annual billing saves up to 24% depending on the band.
X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
Listed prices exclude VAT, which is added before checkout.
The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.

Pros and cons

MavSocial

Strong digital asset management with a built-in stock library
Social inbox, campaign reporting, and approval workflows
Flat, reasonable pricing with add-ons on Business
24/7 support advertised across plans
No TikTok or Pinterest, a serious coverage gap
No evergreen recycling, link-in-bio, or broad listening
Approval workflows and permissions are Business-only
Network list is short next to its rivals

Metricool

Deepest analytics for the price, with paid ads alongside organic
Unusually generous free plan
Wide network list, including Twitch analytics and Google Business
Strong agency value with brand-band pricing and white-label reports
Brand-band pricing takes a minute to work out
X is a paid add-on and LinkedIn is paid-only
Listed prices exclude VAT
No category-based evergreen recycling and no broad listening

MavSocial vs Metricool: FAQ

Is MavSocial or Metricool cheaper?: Metricool is cheaper to start, from $20 against $24 for MavSocial. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does MavSocial or Metricool have a free plan?: Metricool has a free plan; MavSocial does not, though it offers a 14-day trial.
Which is better, MavSocial or Metricool?: MavSocial is the stronger pick for teams that want strong digital asset management built into the scheduler, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.