Is Loomly or Rella cheaper?

Rella is cheaper to start, from $24 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Loomly or Rella have a free plan?

Neither has a free plan. You get a free trial to test things, then you pay.

Which is better, Loomly or Rella?

Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Rella is the better fit for social media managers. We don't score them; the right call comes down to how you post.

Head to head

Loomly vs Rella

Last updated 4 June 2026

Loomly

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From: $49 /mo
Free plan

Visit Loomly

Rella

A collaboration tool first and a scheduler second, built for managers and agencies who work with clients.

From: $24 per member / mo
Free plan

Visit Rella

Bottom line

Loomly and Rella both cover the basics; the right one comes down to how you post. Loomly is the stronger pick for Teams and agencies that need approval rounds and client sign-off; choose Rella for Social media managers.

Features compared

Feature	Loomly	Rella
AI captions	Yes	Yes
Basic analytics	Yes	Partial
Advanced reports	Yes	Not assessed
Bulk upload	Yes	Partial
Evergreen recycling	Partial	Not assessed
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	No	No

Platforms compared

Network	Loomly	Rella
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Google Business	Auto	No
Snapchat	Reminder	No

Pricing

Loomly

Starter

Popular

$65 /mo

$49/mo billed annually

Seats: 3
Accounts: 12
Scheduled posts: Unlimited

$65/mo, $49 on annual (25% off)
12 social accounts, 3 users, unlimited calendars
AI Assistant, post generation, and AI replies (capped monthly usage)
Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats: Unlimited
Accounts: 60
Scheduled posts: Unlimited

$332/mo, $249 on annual (25% off)
60 social accounts, unlimited users, unlimited calendars
Everything in Starter, with a larger monthly AI allowance
Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing for 61+ social accounts
Unlimited users and calendars
Everything in Beyond, plus priority support and pricing at scale

Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
There is no free plan, only a 15-day free trial of the top features, no card required.
Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
Nonprofits get a 50% lifetime discount with documentation.
Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

Rella

Pro

Custom

$24/mo billed annually

Accounts: Unlimited

$24 per member/mo (annual)
Unlimited client spaces
Calendar and Kanban
Approvals

Premium

Popular

Custom

$36/mo billed annually

Accounts: Unlimited

Branded sharing
Social inbox (Instagram)
Ella AI assistant

Premium Plus

Custom

$48/mo billed annually

Accounts: Unlimited

1:1 onboarding
Priority support
More Ella AI
Custom branding

Priced per member (editor) seat; client 'Social Spaces' are unlimited and free.
The page defaults to annual prices; monthly figures are rendered client-side and were not captured.
The rella.co domain is a parked listing; the live product is at getrella.com.

Pros and cons

Loomly

Guided post creation with per-network mockups, post ideas, and optimization tips
Multi-tier approval workflows with private or client-facing comments and version history
AI for captions, replies, and analytics on every paid plan
Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
No free plan and a $65 entry, then a steep jump to $332 for Beyond
Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
No evergreen recycling queue and no link-in-bio
Social listening is capped at a few searches a month
No public API beyond Zapier

Rella

Unlimited client spaces included
Strong approval workflows and client-facing sharing
Kanban and task management
Instagram social inbox
Cost scales per seat
No link-in-bio
No Bluesky, Google Business, or Mastodon
Web app only, no native mobile app

Loomly vs Rella: FAQ

Is Loomly or Rella cheaper?: Rella is cheaper to start, from $24 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Loomly or Rella have a free plan?: Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Loomly or Rella?: Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Rella is the better fit for social media managers. We don't score them; the right call comes down to how you post.