Is Loomly or Postwise cheaper?

Postwise is cheaper to start, from $29.6 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Loomly or Postwise have a free plan?

Neither has a free plan. You get a free trial to test things, then you pay.

Which is better, Loomly or Postwise?

Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Postwise is the better fit for founders and creators building an audience on X and LinkedIn. We don't score them; the right call comes down to how you post.

Head to head

Loomly vs Postwise

Last updated 4 June 2026

Loomly

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From: $49 /mo
Free plan

Visit Loomly

Postwise

Postwise is an AI ghostwriting and growth tool for X, LinkedIn, and Threads. Its GhostWriter assistant drafts posts in your voice, it schedules them, and it layers on growth features. It's text-platform only, with no visual networks.

From: $29.6 /mo
Free plan

Visit Postwise

Bottom line

Loomly and Postwise both cover the basics; the right one comes down to how you post. Loomly is the stronger pick for Teams and agencies that need approval rounds and client sign-off; choose Postwise for Founders and creators building an audience on X and LinkedIn.

Features compared

Feature	Loomly	Postwise
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Not assessed
Bulk upload	Yes	Not assessed
Evergreen recycling	Partial	Partial
Team roles	Yes	Not assessed
Approvals	Yes	Not assessed
Link in bio	No	Not assessed

Platforms compared

Network	Loomly	Postwise
Instagram	Auto	No
Facebook	Auto	No
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	No
Pinterest	Auto	No
YouTube	Auto	No
Threads	Auto	Auto
Google Business	Auto	No
Snapchat	Reminder	No

Pricing

Loomly

Starter

Popular

$65 /mo

$49/mo billed annually

Seats: 3
Accounts: 12
Scheduled posts: Unlimited

$65/mo, $49 on annual (25% off)
12 social accounts, 3 users, unlimited calendars
AI Assistant, post generation, and AI replies (capped monthly usage)
Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats: Unlimited
Accounts: 60
Scheduled posts: Unlimited

$332/mo, $249 on annual (25% off)
60 social accounts, unlimited users, unlimited calendars
Everything in Starter, with a larger monthly AI allowance
Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing for 61+ social accounts
Unlimited users and calendars
Everything in Beyond, plus priority support and pricing at scale

Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
There is no free plan, only a 15-day free trial of the top features, no card required.
Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
Nonprofits get a 50% lifetime discount with documentation.
Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

Postwise

Basic

$37 /mo

$29.6/mo billed annually

Accounts: 3
Scheduled posts: 500

$37/mo, $29.60 on annual
3 social accounts, 500 AI posts a month, 3 months scheduling
GhostWriter AI assistant, basic analytics

Boss

Popular

$59 /mo

$47.2/mo billed annually

Accounts: 5
Scheduled posts: 1000

$59/mo, $47.20 on annual
5 social accounts, 1,000 AI posts a month, 12 months scheduling
Advanced analytics dashboard

Unlimited

$97 /mo

$77.6/mo billed annually

Accounts: Unlimited
Scheduled posts: Unlimited

$97/mo, $77.60 on annual
Unlimited accounts, posts, and scheduling
Custom AI training, enterprise-grade analytics, priority support

Flat plans by social accounts and AI posts. There's no free plan, only a 7-day trial; annual billing is 20% off.
Postwise is AI-writing-first: its GhostWriter assistant and custom AI voices generate posts, and it adds growth tools on top.
It only covers text platforms, X, LinkedIn, and Threads, with no visual networks.
Prices are USD, read off the live pricing page.

Pros and cons

Loomly

Guided post creation with per-network mockups, post ideas, and optimization tips
Multi-tier approval workflows with private or client-facing comments and version history
AI for captions, replies, and analytics on every paid plan
Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
No free plan and a $65 entry, then a steep jump to $332 for Beyond
Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
No evergreen recycling queue and no link-in-bio
Social listening is capped at a few searches a month
No public API beyond Zapier

Postwise

Strong AI ghostwriting with custom voices
Scheduling up to a year ahead with growth tools
Covers X, LinkedIn, and Threads
Simple flat pricing with a 20% annual discount
Text platforms only; no visual networks
No engagement inbox or listening
AI posts are metered below the Unlimited tier
No free plan

Loomly vs Postwise: FAQ

Is Loomly or Postwise cheaper?: Postwise is cheaper to start, from $29.6 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Loomly or Postwise have a free plan?: Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Loomly or Postwise?: Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Postwise is the better fit for founders and creators building an audience on X and LinkedIn. We don't score them; the right call comes down to how you post.