Head to head

Loomly vs Planable

vs

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From
$49 /mo
Free plan

A content-review tool first and a scheduler second, built around comments, approvals, and seeing exactly how a post will look before anyone signs off. It charges per workspace rather than per person, so the whole team can pile in at no extra cost.

From
$33 per workspace / mo
Free plan

Bottom line

Loomly and Planable both cover the basics; the right one comes down to how you post. Loomly is the stronger pick for Teams and agencies that need approval rounds and client sign-off; choose Planable for Agencies and teams that need client sign-off before posting.

Features compared

FeatureLoomlyPlanable
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesPartial
Bulk uploadYesYes
Evergreen recyclingPartialPartial
Team rolesYesYes
ApprovalsYesYes
Link in bioNoNo

Platforms compared

NetworkLoomlyPlanable
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
Google BusinessAutoAuto
SnapchatReminderNo

Pricing

Loomly

Starter

Popular
$65 /mo

$49/mo billed annually

Seats
3
Accounts
12
Scheduled posts
Unlimited
  • $65/mo, $49 on annual (25% off)
  • 12 social accounts, 3 users, unlimited calendars
  • AI Assistant, post generation, and AI replies (capped monthly usage)
  • Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats
Unlimited
Accounts
60
Scheduled posts
Unlimited
  • $332/mo, $249 on annual (25% off)
  • 60 social accounts, unlimited users, unlimited calendars
  • Everything in Starter, with a larger monthly AI allowance
  • Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for 61+ social accounts
  • Unlimited users and calendars
  • Everything in Beyond, plus priority support and pricing at scale
  • Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
  • There is no free plan, only a 15-day free trial of the top features, no card required.
  • Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
  • The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
  • Nonprofits get a 50% lifetime discount with documentation.
  • Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

Planable

Free

Free
Seats
Unlimited
Accounts
4
Scheduled posts
50
  • 50 posts total, then you upgrade (no time limit, no card)
  • 1 workspace, up to 4 social pages
  • Unlimited users
  • Feed and Calendar views, optional approval

Basic

$39 per workspace / mo

$33/mo billed annually

Seats
Unlimited
Accounts
4
Scheduled posts
60
  • $39 per workspace/mo, $33 on annual
  • 60 posts per workspace each month, 4 social pages
  • Unlimited users
  • Feed and Calendar views, none and optional approval
  • 10GB media storage

Pro

Popular
$59 per workspace / mo

$49/mo billed annually

Seats
Unlimited
Accounts
10
Scheduled posts
150
  • $59 per workspace/mo, $49 on annual
  • 150 posts per workspace each month, 10 social pages
  • Adds Grid view and required approval
  • Team-only drafts and 30-day version history
  • 50GB media storage

Enterprise

Custom
Accounts
50
Scheduled posts
Unlimited
  • Custom pricing, for teams that need more than 5 workspaces
  • 50 social pages per workspace, unlimited posts and campaigns
  • Multi-level approvals and List view
  • SSO, 24-month post storage, dedicated account manager
  • Priced per workspace, which is Planable's word for a brand or client: the headline $39 / $59 is for one workspace, and you pay again for each one you add, up to five before Enterprise. Users are unlimited on every plan.
  • Annual billing is two months free, so Basic works out to $33 a workspace each month ($390/yr) and Pro to $49 ($590/yr).
  • Two paid add-ons sit on top, also per workspace: Analytics at $14/mo and the Engagement social inbox at $9/mo, both about two months cheaper on annual.
  • The Free plan caps you at 50 posts for the life of the account rather than by time; after that you upgrade.
  • Prices are USD from the live pricing page, which renders client-side and defaulted to the annual figures here in Australia. The monthly numbers were read by toggling the billing switch and match current third-party listings.

Pros and cons

Loomly

  • Guided post creation with per-network mockups, post ideas, and optimization tips
  • Multi-tier approval workflows with private or client-facing comments and version history
  • AI for captions, replies, and analytics on every paid plan
  • Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
  • No free plan and a $65 entry, then a steep jump to $332 for Beyond
  • Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
  • No evergreen recycling queue and no link-in-bio
  • Social listening is capped at a few searches a month
  • No public API beyond Zapier

Planable

  • Approval workflows, inline comments, and version history are the strongest part
  • Per-workspace pricing means unlimited users at no extra cost
  • Per-network previews in feed, grid, calendar, and list views
  • Free plan with no time limit, capped at 50 posts
  • Analytics and the social inbox cost extra per workspace
  • Per-workspace pricing adds up fast for agencies with many clients
  • No Bluesky, Mastodon, or link-in-bio
  • Reporting is light and there is no real evergreen recycling

Loomly vs Planable: FAQ

Is Loomly or Planable cheaper?
Planable is cheaper to start, from $33 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Loomly or Planable have a free plan?
Planable has a free plan; Loomly does not, though it offers a 15-day trial.
Which is better, Loomly or Planable?
Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Planable is the better fit for agencies and teams that need client sign-off before posting. We don't score them; the right call comes down to how you post.