Head to head

Loomly vs Pallyy

vs

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From
$49 /mo
Free plan

Pallyy is an affordable, well-designed scheduler that people reach for mainly for its Instagram grid planner, social inbox, and bio link. It publishes to nine networks and prices in flat plans from $15 a month, with social sets and users added cheaply.

From
$11 /mo
Free plan

Bottom line

Loomly and Pallyy both cover the basics; the right one comes down to how you post. Loomly is the stronger pick for Teams and agencies that need approval rounds and client sign-off; choose Pallyy for Creators and freelancers who want an affordable, polished planner.

Features compared

FeatureLoomlyPallyy
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesYes
Bulk uploadYesYes
Evergreen recyclingPartialYes
Team rolesYesYes
ApprovalsYesYes
Link in bioNoYes

Platforms compared

NetworkLoomlyPallyy
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
Google BusinessAutoAuto
SnapchatReminderNo

Pricing

Loomly

Starter

Popular
$65 /mo

$49/mo billed annually

Seats
3
Accounts
12
Scheduled posts
Unlimited
  • $65/mo, $49 on annual (25% off)
  • 12 social accounts, 3 users, unlimited calendars
  • AI Assistant, post generation, and AI replies (capped monthly usage)
  • Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats
Unlimited
Accounts
60
Scheduled posts
Unlimited
  • $332/mo, $249 on annual (25% off)
  • 60 social accounts, unlimited users, unlimited calendars
  • Everything in Starter, with a larger monthly AI allowance
  • Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for 61+ social accounts
  • Unlimited users and calendars
  • Everything in Beyond, plus priority support and pricing at scale
  • Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
  • There is no free plan, only a 15-day free trial of the top features, no card required.
  • Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
  • The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
  • Nonprofits get a 50% lifetime discount with documentation.
  • Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

Pallyy

Starter

$15 /mo

$11/mo billed annually

Seats
1
Accounts
1
Scheduled posts
20
  • $15/mo, 1 social set (max 2 social accounts), 1 user
  • 20 posts a month, basic analytics
  • Extra social sets $10/mo each

Pro

Popular
$25 /mo

$19/mo billed annually

Seats
1
Accounts
1
Scheduled posts
Unlimited
  • $25/mo, 1 social set (max 10 social accounts), 1 user
  • Unlimited posts, social inbox, content queue, approvals, advanced analytics
  • Extra social sets $10/mo each

Agency

$99 /mo

$74/mo billed annually

Seats
3
Accounts
10
Scheduled posts
Unlimited
  • $99/mo, 10 social sets, 3 users
  • Adds custom reporting and tiered user access
  • Extra social sets and users $10/mo each

Scale

$199 /mo

$149/mo billed annually

Seats
10
Accounts
30
Scheduled posts
Unlimited
  • $199/mo, 30 social sets, 10 users
  • Highest storage and the full feature set
  • Flat, quota-bundled plans: each tier bundles social sets and users. A social set holds up to 2 social accounts on Starter and up to 10 from Pro up. Extra social sets and users are $10 a month each.
  • There's no free plan (Pallyy dropped its old free tier); the way in is a 14-day trial.
  • Annual billing saves up to 25%; the annual per-month figures here are derived from that stated discount.
  • Prices are USD, read off the live pricing page.

Pros and cons

Loomly

  • Guided post creation with per-network mockups, post ideas, and optimization tips
  • Multi-tier approval workflows with private or client-facing comments and version history
  • AI for captions, replies, and analytics on every paid plan
  • Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
  • No free plan and a $65 entry, then a steep jump to $332 for Beyond
  • Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
  • No evergreen recycling queue and no link-in-bio
  • Social listening is capped at a few searches a month
  • No public API beyond Zapier

Pallyy

  • Strong Instagram grid planner in a clean, easy interface
  • Social inbox, approvals, recycling, and a bio link included
  • Cheap, flat pricing with $10 social-set and user add-ons
  • Nine networks supported
  • No social listening or competitor tracking
  • Reporting is light until the Agency plan
  • No free plan
  • Aimed at solos and small teams, not enterprise

Loomly vs Pallyy: FAQ

Is Loomly or Pallyy cheaper?
Pallyy is cheaper to start, from $11 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Loomly or Pallyy have a free plan?
Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Loomly or Pallyy?
Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Pallyy is the better fit for creators and freelancers who want an affordable, polished planner. We don't score them; the right call comes down to how you post.