Head to head
Iconosquare vs Statusbrew
Last updated 4 June 2026
vs
Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.
- From
- $33 /mo
- Free plan
Statusbrew leads with engagement: a unified inbox and a rule engine that auto-moderates comments, plus publishing, social listening, and reporting that holds 18 months of data. Plans are flat, from $69 a month on annual billing, with a separate agency option at $49 per client.
- From
- $69 /mo
- Free plan
Bottom line
Iconosquare and Statusbrew both cover the basics; the right one comes down to how you post. Iconosquare is the stronger pick for Social media managers and agencies who lead with analytics; choose Statusbrew for Teams handling heavy comment, message, and ad-comment volume.
Features compared
| Feature | Iconosquare | Statusbrew |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | No | No |
| Team roles | Yes | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | No | Yes |
Platforms compared
| Network | Iconosquare | Statusbrew |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| No | Auto |
Pricing
Iconosquare
Free
Free
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- 10
- 2 social profiles, 1 user
- 10 scheduled posts per profile a month
- Basic analytics and limited reporting
Launch
$39 /mo
$33/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- 100
- $39/mo, $33 on annual
- 5 social profiles (sliderable), 1 user, 100 posts a month
- Standard analytics and reports, best time to post, AI caption writing
Scale
Popular$83 /mo
$69/mo billed annually
- Seats
- 3
- Accounts
- 5
- Scheduled posts
- Unlimited
- $83/mo, $69 on annual
- 5 social profiles (sliderable), 3 users (extra users $16/mo)
- Adds campaign analytics, social listening, competitor tracking, DM management, collaboration
Excel
$139 /mo
$116/mo billed annually
- Seats
- 6
- Accounts
- 5
- Scheduled posts
- Unlimited
- $139/mo, $116 on annual
- 5 social profiles (sliderable), 6 users (extra users $16/mo)
- Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking
Custom
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Contact sales, for 20 or more social profiles
- Dedicated customer success manager and personalised onboarding
- Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
- There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
- Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
- Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
- Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).
Statusbrew
Lite
$89 /mo
$69/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $89/mo, $69 on annual
- 1 user, 5 social profiles
- Publishing, bulk scheduling, social inbox, BrewLink link-in-bio
Standard
$179 /mo
$129/mo billed annually
- Seats
- 3
- Accounts
- 10
- Scheduled posts
- Unlimited
- $179/mo, $129 on annual
- 3 users, 10 social profiles
- Adds reporting with 18 months of data, Google Business, rule engine, chat support
Premium
Popular$299 /mo
$229/mo billed annually
- Seats
- 6
- Accounts
- 15
- Scheduled posts
- Unlimited
- $299/mo, $229 on annual
- 6 users and 15 social profiles, both expandable
- Adds AI sentiment analysis, approval workflows, team and SLA reporting
- Competitor benchmarking, social and web listening, priority support
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, unlimited profiles and users
- HubSpot and Salesforce integration, SAML SSO, API support
- Dedicated account manager and compliance support
- Flat, quota-bundled plans: each tier bundles social profiles and users, with Premium letting you add more of each. Enterprise is unlimited, quoted per profile, per user, or as a bulk deal.
- There's also a separate Agency option at $49 a month per client, with unlimited spaces and calendars per client.
- No free plan, only a free trial (about 7 days on the lower plans, 14 on Premium).
- Annual billing is roughly 22% cheaper: Lite is $69 a month versus $89, Standard $129 versus $179, Premium $229 versus $299.
- Prices are USD, read off the live pricing page by toggling monthly and annual, and cross-checked against current third-party listings.
Pros and cons
Iconosquare
- Deep, analytics-first reporting and audience insights
- Competitor tracking and social listening on Scale and up
- White-label reporting and API on Excel
- Genuine free plan and a clear annual discount
- No evergreen recycling or link-in-bio
- No Google Business; network list stops at eight
- Listening and competitor tracking are Scale-only
- Team plans add per-user fees on top
Statusbrew
- Powerful unified inbox with a rule engine for auto-moderation
- Social and web listening plus AI sentiment on Premium
- Strong reporting with 18 months of data and SLA reports
- Wide network list, including Reddit and Bluesky
- No evergreen recycling or visual feed planner
- Listening, sentiment, and competitor benchmarking are Premium-only
- Mid-to-high pricing, with the best features higher up
- Content tooling is thinner than the engagement side
Iconosquare vs Statusbrew: FAQ
- Is Iconosquare or Statusbrew cheaper?
- Iconosquare is cheaper to start, from $33 against $69 for Statusbrew. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Iconosquare or Statusbrew have a free plan?
- Iconosquare has a free plan; Statusbrew does not, though it offers a 14-day trial.
- Which is better, Iconosquare or Statusbrew?
- Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while Statusbrew is the better fit for teams handling heavy comment, message, and ad-comment volume. We don't score them; the right call comes down to how you post.