Is Iconosquare or PromoRepublic cheaper?

Iconosquare starts at $33 per month, while PromoRepublic is quoted custom, so Iconosquare is the one with a public entry price.

Does Iconosquare or PromoRepublic have a free plan?

Iconosquare has a free plan; PromoRepublic does not, though it offers a 14-day trial.

Which is better, Iconosquare or PromoRepublic?

Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while PromoRepublic is the better fit for franchises and multi-location brands managing many locations. We don't score them; the right call comes down to how you post.

Head to head

Iconosquare vs PromoRepublic

Last updated 4 June 2026

Iconosquare

Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.

From: $33 /mo
Free plan

Visit Iconosquare

PromoRepublic

PromoRepublic is a local-marketing platform for franchises and multi-location brands. It does social scheduling, but the bigger picture is reviews, listings, local SEO, brand governance, and a huge content-template library across hundreds or thousands of locations. Pricing is quote-only.

From: Custom
Free plan

Visit PromoRepublic

Bottom line

Iconosquare and PromoRepublic both cover the basics; the right one comes down to how you post. Iconosquare is the stronger pick for Social media managers and agencies who lead with analytics; choose PromoRepublic for Franchises and multi-location brands managing many locations.

Features compared

Feature	Iconosquare	PromoRepublic
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Not assessed	Not assessed
Evergreen recycling	No	No
Team roles	Yes	Yes
Approvals	Not assessed	Yes
Link in bio	No	Not assessed

Platforms compared

Network	Iconosquare	PromoRepublic
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	No
Google Business	No	Auto

Pricing

Iconosquare

Free

Seats: 1
Accounts: 2
Scheduled posts: 10

2 social profiles, 1 user
10 scheduled posts per profile a month
Basic analytics and limited reporting

Launch

$39 /mo

$33/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: 100

$39/mo, $33 on annual
5 social profiles (sliderable), 1 user, 100 posts a month
Standard analytics and reports, best time to post, AI caption writing

Scale

Popular

$83 /mo

$69/mo billed annually

Seats: 3
Accounts: 5
Scheduled posts: Unlimited

$83/mo, $69 on annual
5 social profiles (sliderable), 3 users (extra users $16/mo)
Adds campaign analytics, social listening, competitor tracking, DM management, collaboration

Excel

$139 /mo

$116/mo billed annually

Seats: 6
Accounts: 5
Scheduled posts: Unlimited

$139/mo, $116 on annual
5 social profiles (sliderable), 6 users (extra users $16/mo)
Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Contact sales, for 20 or more social profiles
Dedicated customer success manager and personalised onboarding

Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).

PromoRepublic

Build

Custom

Quote-only, for emerging franchise systems and smaller chains
Social publishing and automation, review management, digital asset management
AI Composer and AI Assistant, mobile app, dedicated customer success manager

Grow

Popular

Custom

Quote-only, for franchises scaling to 100+ locations
Adds listings management, advanced analytics with leaderboards and benchmarks
Automated adoption nudges for local teams

Enterprise

Custom

Quote-only, for multi-brand, multi-country chains
AI agents, executive ROI dashboards, data-warehouse integrations (GA4, CRM, POS, BI)
White-label mobile app and white-glove adoption

PromoRepublic has moved upmarket to franchises and multi-location brands. The current plans, Build, Grow, and Enterprise, are quote-only, priced by location and feature scope, with no public price ladder.
It previously offered self-serve Small Business and Agency plans (around $49 and $79 a month); those are legacy and no longer the focus.
Social media management is one part of a wider local-marketing suite that also covers reviews, listings, local SEO, and a large customizable content and template library.
There's no free plan, only a 14-day trial.
Prices are USD; PromoRepublic doesn't publish a fixed price ladder, so the plans are quote-only here.

Pros and cons

Iconosquare

Deep, analytics-first reporting and audience insights
Competitor tracking and social listening on Scale and up
White-label reporting and API on Excel
Genuine free plan and a clear annual discount
No evergreen recycling or link-in-bio
No Google Business; network list stops at eight
Listening and competitor tracking are Scale-only
Team plans add per-user fees on top

PromoRepublic

Built for multi-location and franchise governance at scale
Reviews, listings, and local SEO alongside social
Large library of customizable content templates
Executive dashboards and ROI reporting
Quote-only pricing, no public ladder
Overkill and over-priced for single businesses or creators
Self-serve SMB and agency plans are now legacy
Social is a module, not a dedicated scheduler

Iconosquare vs PromoRepublic: FAQ

Is Iconosquare or PromoRepublic cheaper?: Iconosquare starts at $33 per month, while PromoRepublic is quoted custom, so Iconosquare is the one with a public entry price.
Does Iconosquare or PromoRepublic have a free plan?: Iconosquare has a free plan; PromoRepublic does not, though it offers a 14-day trial.
Which is better, Iconosquare or PromoRepublic?: Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while PromoRepublic is the better fit for franchises and multi-location brands managing many locations. We don't score them; the right call comes down to how you post.