Head to head
Iconosquare vs Oktopost
Last updated 15 October 2026
Iconosquare combines social publishing with analytics and report delivery. Its current plans separate automated reports on Launch from post-approval workflows and two-year analytics history on Scale.
- From
- Free
- Free scheduling
- Yes
Oktopost provides scheduling and approval workflows for B2B social teams, with annual plans quoted around the team and its required add-ons.
- From
- Custom quote; annual plans
- Free scheduling
- Not confirmed
Bottom line
Oktopost is the pick for b2B marketing teams. Iconosquare fits teams evaluating scheduled report delivery better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Iconosquare posts to 8 networks, Oktopost to 5.
Features compared
| Feature | Iconosquare | Oktopost |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Not assessed |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | No | Not assessed |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Yes |
| Link in bio | No | Not assessed |
Platforms compared
| Network | Iconosquare | Oktopost |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Not assessed |
| Auto | Not assessed | |
| YouTube | Auto | Auto |
| Threads | Auto | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
Free plan not confirmed; check the current trial offer.
Custom quote; annual plans
Iconosquare
Free
- Seats
- 1
- Accounts
- 2
- Free tier in the current lineup
- Check current profile, user and publication allowances
Starter
Check current price
- One year of analytics history
- Confirm the required profile and user configuration
Launch
Check current price
- Automated reports
- One year of analytics history
Scale
Check current price
- Post-approval workflows
- Two years of analytics history
Custom
Configuration-dependent; check current price
- Confirm the required profiles, users and reporting scope
- The current public lineup is Free, Starter, Launch, Scale and Custom. Excel is an older plan name.
- Launch includes automated reports. Scale includes post-approval workflows and two years of analytics history; Starter and Launch list one year.
- The plan page describes PDF and XLS exports for profile and custom-dashboard reports. Match the required deliverable to the chosen plan.
- Obtain a current quote in the intended currency and billing term with the required profiles and users. Regional prices converted into dollars are not a verified USD tariff.
Oktopost
Professional
Annual custom quote.
- Accounts
- Unlimited
- Annual plans are quoted according to team size and selected add-ons.
- A public numerical tariff, free plan and trial duration were not established.
Pros and cons
Iconosquare
- Automated reports on Launch
- Post-approval workflows on Scale
- PDF and XLS report exports described in the current plans
- Two-year analytics history on Scale
- Required review and reporting features can change the eligible tier
- A current matched-currency quote is needed for price comparison
- Trending audio and other Instagram-native finishing need a specific publishing check
Oktopost
- Calendar-based scheduling and post approvals
- Unlimited social profiles advertised on annual plans
- A sales quote is required
- Annual commitment and add-ons need evaluation
Iconosquare vs Oktopost: FAQ
- Is Iconosquare or Oktopost cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Iconosquare or Oktopost have a free plan?
- Free-plan availability is not confirmed for every tool in this comparison. See each current offer and any advertised trial terms.
- Which is better, Iconosquare or Oktopost?
- Iconosquare is the stronger pick for teams evaluating scheduled report delivery, while Oktopost is the better fit for b2B marketing teams. We don't score them; the right call comes down to how you post.