Head to head
Hopper HQ vs Rella
Last updated 15 October 2026
Hopper HQ offers automatic social publishing with batch imports, a calendar and an Instagram grid planner. Plans scale with connected accounts.
- From
- Check current paid pricing
- Free scheduling
- No
Rella combines client-separated production spaces, tasks, media and social scheduling. Paid members determine the bill; view/comment/approve-only clients do not consume seats. Pro uses statuses for review, while Premium and Premium Plus add named sign-off controls.
- From
- $24per paid seat a month, billed yearly
- Free scheduling
- No
Bottom line
Hopper HQ is the pick for creators preparing visual posts in batches. Rella fits production teams managing several client spaces better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Features compared
| Feature | Hopper HQ | Rella |
|---|---|---|
| AI captions | Not assessed | Partial |
| Basic analytics | Not assessed | Yes |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Yes | Partial |
| Evergreen recycling | Not assessed | Not assessed |
| Team roles | Not assessed | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Hopper HQ | Rella |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Not assessed |
| Google Business | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Hopper HQ
Grow
Current numerical price and currency require confirmation.
- Seats
- 1
- Scheduled posts
- Unlimited
- Grow and Scale are priced by connected account count.
- The fourteen-day trial requires a card and becomes paid unless cancelled.
Rella
Pro
$24 per paid seat a month billed annually
- Accounts
- Unlimited
- USD $30 per seat/month or $288 per seat/year
- Unlimited Social Spaces and profiles
- Status-based review; no Approve/Reject buttons
- Ella AI excluded
Premium
Popular$48 per paid seat a month billed annually
- Accounts
- Unlimited
- USD $59 per seat/month or $576 per seat/year
- Anyone or one named approver
- Ella AI usage, workflows, Instagram inbox and advanced sharing
Premium Plus
$64 per paid seat a month billed annually
- Accounts
- Unlimited
- USD $79 per seat/month or $768 per seat/year
- Multiple named approvers
- Vendor advertises unlimited AI usage; priority support and white labeling
- Prices are USD per paid team-member seat.
- Clients who only view, comment or approve do not need paid seats; clients who edit do.
- All subscribed members must share one tier and billing frequency. Upgrading does not add seats.
- Social Spaces can be added without extra charge; approval controls differ by tier.
- A free trial is advertised on every tier. Confirm its current duration and renewal terms before starting.
- MCP integration is included on Premium and Premium Plus. Only owners/admins can authorize the initial connection; access uses organization and Social Space permissions.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance.
| seats | Pro | Premium | Premium Plus |
|---|---|---|---|
| 1 | $30/mo | $59/mo | $79/mo |
| 3 | $90/mo | $177/mo | $237/mo |
| 5 | $150/mo | $295/mo | $395/mo |
| 10 | $300/mo | $590/mo | $790/mo |
| 25 | $750/mo | $1,475/mo | $1,975/mo |
| 50 | $1,500/mo | $2,950/mo | $3,950/mo |
Monthly billing.
Pros and cons
Hopper HQ
- CSV and bulk content imports
- Automatic publishing without phone completion
- Grow includes one user
- The trial collects a card and bills after fourteen days
Rella
- Additional client spaces have no extra charge
- External viewing, comments and approvals do not require paid seats
- Projects, tasks and media sit in client spaces
- Premium approval settings can require sign-off before auto-posting
- The bill grows with paid production members
- All subscribed members must share a tier and billing frequency
- Pro uses statuses without Approve or Reject controls
- A client who edits needs a paid seat
Hopper HQ vs Rella: FAQ
- Is Hopper HQ or Rella cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Hopper HQ or Rella have a free plan?
- Neither has a free plan. At least one advertises a trial. Check each current trial offer and billing terms.
- Which is better, Hopper HQ or Rella?
- Hopper HQ is the stronger pick for creators preparing visual posts in batches, while Rella is the better fit for production teams managing several client spaces. We don't score them; the right call comes down to how you post.