Head to head

HeyOrca vs Threads scheduling

vs

HeyOrca is an agency tool organised around the client calendar: you get a calendar per client, unlimited users on it, and a sign-off flow where clients approve posts by email without logging in. It charges per calendar, $59 on Basic or $149 on Pro, with a 40% discount once you run five or more.

From
$59 per calendar / mo
Free plan

Threads scheduling, as a native capability, is still thin. Meta has been adding a basic schedule option in the app and opened a Threads API so third-party tools can queue posts, but there's no full-featured native scheduler, so most people schedule Threads through a cross-network tool.

From
Custom
Free plan

Bottom line

HeyOrca and Threads scheduling both cover the basics; the right one comes down to how you post. HeyOrca is the stronger pick for Agencies that want a calendar and approval flow per client; choose Threads scheduling for Anyone who just wants to queue the occasional Threads post in-app.

Features compared

FeatureHeyOrcaThreads scheduling
AI captionsYesNot assessed
Basic analyticsYesYes
Advanced reportsYesNo
Bulk uploadNot assessedNo
Evergreen recyclingNoNo
Team rolesYesNot assessed
ApprovalsYesNot assessed
Link in bioYesNot assessed

Platforms compared

NetworkHeyOrcaThreads scheduling
InstagramAutoNo
FacebookAutoNo
X (Twitter)AutoNo
LinkedInAutoNo
TikTokAutoNo
PinterestAutoNo
YouTubeAutoNo
ThreadsAutoAuto
Google BusinessAutoNo

Pricing

HeyOrca

Free

Free
Seats
1
Accounts
2
Scheduled posts
15
  • 1 calendar, 2 social accounts, 1 user
  • 15 scheduled posts a month
  • Inspo library, Instagram bio link, AI tools, mobile app

Basic

$59 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $59 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Unlimited scheduling, approval workflows, Canva, best time to post, custom branding
  • Reporting ($59), social inbox ($39), and listening ($39) are paid add-ons per calendar

Pro

Popular
$149 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $149 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Everything in Basic, with reporting, social inbox, and listening included
  • Advanced and custom reports, competitor analysis, sentiment, Instagram demographics

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for managing many clients
  • White-label onboarding, priority support, ongoing training
  • Dedicated account management
  • Priced per calendar, which is HeyOrca's word for a brand or client: the headline $59 / $149 is for one calendar, and you pay again for each one. Every paid calendar includes unlimited users and 10 social accounts.
  • There's a 40% volume discount once you run 5 or more calendars, so the per-calendar rate drops to roughly $35 on Basic and $89 on Pro at agency scale; the cost-at-scale table reflects that. Annual billing is a further 15% off.
  • Extra social accounts beyond the 10 per calendar are $10 a month each.
  • On Basic, reporting ($59/mo), the social inbox ($39/mo), and social listening ($39/mo) are paid add-ons per calendar; Pro bundles all three in.
  • There's a genuine Free plan (1 calendar, 2 social accounts, 1 user, 15 posts a month) plus a 14-day trial of Pro, no card required.
  • Prices are USD, read off the live pricing page and cross-checked against current third-party listings.

Threads scheduling

Free

Free
Seats
1
Accounts
1
  • Free, within the Threads app and via the Threads API
  • A basic native scheduling option, rolling out and limited
  • Third-party schedulers can publish to Threads through the API
  • There's no product to buy here. Threads itself has been adding a basic native scheduling option in the app, and Meta's Threads API lets approved third-party tools (Buffer, Hootsuite, and others) publish to Threads on a schedule.
  • The Threads API has no true scheduled-publish field, so third-party tools hold the post and publish it at the chosen time rather than handing Threads a future timestamp.
  • Native scheduling availability is uneven and rolling out, which is why most people schedule Threads through a dedicated cross-network tool instead.

Pros and cons

HeyOrca

  • Client approvals without the client needing an account
  • Unlimited users on every paid plan
  • Per-calendar pricing with a 40% volume discount at scale
  • Reporting, inbox, and listening all included on Pro
  • On Basic, reporting, inbox, and listening are paid add-ons
  • No evergreen recycling
  • Per-calendar pricing adds up before the volume discount kicks in
  • Paid plans are priced for teams, not solo creators

Threads scheduling

  • Free, and native where it's available
  • Threads API lets established schedulers publish for you
  • Native chained posts and drafts
  • Threads' own insights in the app
  • Native scheduling is basic and rolling out unevenly
  • No calendar, bulk scheduling, or recycling
  • The API has no true scheduled-publish field
  • Threads only; serious scheduling means a third-party tool

HeyOrca vs Threads scheduling: FAQ

Is HeyOrca or Threads scheduling cheaper?
HeyOrca starts at $59 per calendar / mo, while Threads scheduling is quoted custom, so HeyOrca is the one with a public entry price.
Does HeyOrca or Threads scheduling have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, HeyOrca or Threads scheduling?
HeyOrca is the stronger pick for agencies that want a calendar and approval flow per client, while Threads scheduling is the better fit for anyone who just wants to queue the occasional Threads post in-app. We don't score them; the right call comes down to how you post.