Head to head
HeyOrca vs SocialBu
Last updated 4 June 2026
HeyOrca organizes client work into separate calendars with ten profiles and unlimited users on paid plans. Different calendars can use different plans; Basic offers reporting, inbox and listening as add-ons while Pro bundles them.
- From
- Free
- Free scheduling
- Yes
SocialBu offers publishing across twelve networks, with inbox, listening, approvals and automation on Growth and Agency. Its current paid lineup is Starter, Growth and Agency, and API/MCP access is documented.
- From
- Limited free credits; confirm paid offer
- Free scheduling
- No
Bottom line
SocialBu is the pick for small businesses and agencies who want scheduling plus automation, and it reaches Reddit and Mastodon among others, which HeyOrca doesn't. HeyOrca fits agencies whose service revolves around client calendars better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- HeyOrca has a free scheduling plan; SocialBu doesn't, though a trial is advertised.
- HeyOrca posts to 9 networks, SocialBu to 12.
- Only SocialBu reaches Bluesky, Mastodon, and Reddit.
- SocialBu auto-publishes X (Twitter); HeyOrca sends a reminder to post.
Features compared
| Feature | HeyOrca | SocialBu |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not confirmed | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | HeyOrca | SocialBu |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Reminder | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| No | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
HeyOrca
Free
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- 15
- 1 calendar, 2 social accounts, 1 user
- 15 scheduled posts a month
- Inspo library, Instagram bio link, AI tools, mobile app
Basic
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- USD59 per calendar/month before applicable discounts
- Ten profiles and unlimited users per paid calendar
- Standard approval workflow; reporting, inbox and listening are optional paid add-ons
Pro
Popular- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- USD149 per calendar/month before applicable discounts
- Ten profiles and unlimited users per paid calendar
- Reporting, inbox and listening included; custom approval workflows
Agency
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Scheduled posts
- Not confirmed
- Custom plan for a larger roster
- Confirm users, profiles, onboarding and support in the quote
- Choose a calendar or workspace for each brand. Paid calendars include ten social profiles and unlimited users.
- Free, Basic and Pro can be mixed within an account; configure each client around the service it buys.
- Current Basic and Pro cards display USD59 and USD149 per calendar/month. Volume and annual discounts are advertised, but a marginal-band calculation is not established. Confirm the complete mixed-roster bill.
- Basic supports paid Reporting, Social Inbox and Social Listening add-ons; Pro includes these services.
- Free lists two profiles, one user and fifteen monthly posts, with a fourteen-day Pro trial.
SocialBu
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- Ten lifetime posts; three social accounts
Starter
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- 750
- USD29 monthly; annual offer and account allowance conflict across official sources
- No teams, inbox or listening
Growth
- Seats
- 4
- Accounts
- 20
- Scheduled posts
- 3000
- Twenty accounts, four team members, five teams
- Inbox, listening, approvals and automation
Agency
- Seats
- 8
- Accounts
- 50
- Scheduled posts
- 100000
- Fifty accounts, eight team members, twenty teams
- App-limit help specifies 100,000 posts/month despite marketing unlimited label
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Custom plans for agencies and large teams, priced on request
- Current new-customer plans are Free, Starter, Growth and Agency; Standard/Super/Supreme are not the current public lineup.
- Monthly USD29/79/199 agrees across pricing and current help. Annual marketing totals USD261/711/1791 conflict with app-configuration help USD290/790/1990; confirm your offer.
- Starter marketing says eight accounts, current help six. Agency help specifies 100,000 monthly posts. Disputed values are not used in automatic comparisons.
- Growth/Agency include 5/10 listening streams and 5,000/20,000 matched items monthly. API and MCP are on paid plans; not Free.
- The free ten-post allowance is lifetime, not a renewing free scheduling quota. It is excluded from recurring-free-plan comparisons.
Pros and cons
HeyOrca
- Separate client calendars and shared-link review
- Ten profiles and unlimited users on paid calendars
- Different plan configurations can coexist in one account
- Basic add-ons allow narrower service configurations
- Reporting, inbox and listening add to Basic costs
- Paid calendars are separate billing units
- Custom approval workflows require Pro
- A mixed-roster bill needs plan, add-on and discount checks
- X direct publishing and reports ended; manual notification workflow only
SocialBu
- Twelve supported social networks
- API and MCP on paid plans
- RSS/webhook automation on Growth and Agency
- Limited free entry allowance of ten lifetime posts
- Official annual pricing and some limits conflict
- Starter lacks team collaboration, inbox and listening
- Automation, AI and listening allowances vary by plan
HeyOrca vs SocialBu: FAQ
- Is HeyOrca or SocialBu cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does HeyOrca or SocialBu have a free plan?
- HeyOrca has a free plan; SocialBu does not, though a trial is advertised.
- Which is better, HeyOrca or SocialBu?
- HeyOrca is the stronger pick for agencies whose service revolves around client calendars, while SocialBu is the better fit for small businesses and agencies who want scheduling plus automation. We don't score them; the right call comes down to how you post.