Head to head

HeyOrca vs SmarterQueue

vs

HeyOrca is an agency tool organised around the client calendar: you get a calendar per client, unlimited users on it, and a sign-off flow where clients approve posts by email without logging in. It charges per calendar, $59 on Basic or $149 on Pro, with a 40% discount once you run five or more.

From
$59 per calendar / mo
Free plan

SmarterQueue is built around evergreen recycling and content curation: you sort posts into categories, it re-shares the best ones automatically with small variations, and a curation tool helps you find fresh content to fill the gaps. It runs two flat plans with a profiles slider, no free plan, and a trial that starts after your first queued post.

From
$21 /mo
Free plan

Bottom line

HeyOrca and SmarterQueue both cover the basics; the right one comes down to how you post. HeyOrca is the stronger pick for Agencies that want a calendar and approval flow per client; choose SmarterQueue for Creators and small businesses who want evergreen recycling and curation.

Features compared

FeatureHeyOrcaSmarterQueue
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesYes
Bulk uploadNot assessedYes
Evergreen recyclingNoYes
Team rolesYesYes
ApprovalsYesYes
Link in bioYesNo

Platforms compared

NetworkHeyOrcaSmarterQueue
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
Google BusinessAutoAuto

Pricing

HeyOrca

Free

Free
Seats
1
Accounts
2
Scheduled posts
15
  • 1 calendar, 2 social accounts, 1 user
  • 15 scheduled posts a month
  • Inspo library, Instagram bio link, AI tools, mobile app

Basic

$59 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $59 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Unlimited scheduling, approval workflows, Canva, best time to post, custom branding
  • Reporting ($59), social inbox ($39), and listening ($39) are paid add-ons per calendar

Pro

Popular
$149 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $149 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Everything in Basic, with reporting, social inbox, and listening included
  • Advanced and custom reports, competitor analysis, sentiment, Instagram demographics

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for managing many clients
  • White-label onboarding, priority support, ongoing training
  • Dedicated account management
  • Priced per calendar, which is HeyOrca's word for a brand or client: the headline $59 / $149 is for one calendar, and you pay again for each one. Every paid calendar includes unlimited users and 10 social accounts.
  • There's a 40% volume discount once you run 5 or more calendars, so the per-calendar rate drops to roughly $35 on Basic and $89 on Pro at agency scale; the cost-at-scale table reflects that. Annual billing is a further 15% off.
  • Extra social accounts beyond the 10 per calendar are $10 a month each.
  • On Basic, reporting ($59/mo), the social inbox ($39/mo), and social listening ($39/mo) are paid add-ons per calendar; Pro bundles all three in.
  • There's a genuine Free plan (1 calendar, 2 social accounts, 1 user, 15 posts a month) plus a 14-day trial of Pro, no card required.
  • Prices are USD, read off the live pricing page and cross-checked against current third-party listings.

SmarterQueue

Pro

$25 /mo

$21/mo billed annually

Seats
1
Accounts
5
  • $25/mo, $21 on annual; base covers 5 social profiles and 1 user
  • 1 workspace, 10 content categories, 1 RSS importer
  • 100 scheduled posts and 100 published posts per profile a month
  • 10,000 AI words a month

Team

Popular
$50 /mo

$42/mo billed annually

Seats
3
Accounts
5
  • $50/mo, $42 on annual; base covers 5 social profiles and 3 users
  • Unlimited workspaces, 20 content categories, 3 RSS importers, advanced importer
  • 250 scheduled and 200 published posts per profile a month, advanced analytics
  • 25,000 AI words a month
  • Two plans, Pro and Team, with a slider: the base price covers 5 social profiles and the bundled users, and you add more profiles and users to scale, so the monthly cost grows with the slider. SmarterQueue recently replaced its older Solo / Business / Agency lineup with this Pro / Team-plus-slider structure.
  • There's no free plan, only a free trial whose timer starts after your first queued post rather than at signup.
  • Annual billing is 15% cheaper: at the 5-profile base, Pro is $21 a month and Team $42.
  • Extra social profiles and extra users are add-ons priced through the slider. AI caption writing is metered (10,000 words a month on Pro, 25,000 on Team), and X posting is capped at 5 tweets a week.
  • Nonprofits, charities, schools, and full-time students get 50% off.
  • Prices are USD, read off the live pricing page with the currency switched to USD and the billing toggled; the GBP figures (about £17 and £34 a month on annual) cross-check to the same numbers.

Pros and cons

HeyOrca

  • Client approvals without the client needing an account
  • Unlimited users on every paid plan
  • Per-calendar pricing with a 40% volume discount at scale
  • Reporting, inbox, and listening all included on Pro
  • On Basic, reporting, inbox, and listening are paid add-ons
  • No evergreen recycling
  • Per-calendar pricing adds up before the volume discount kicks in
  • Paid plans are priced for teams, not solo creators

SmarterQueue

  • Strong category-based evergreen recycling with text and media variations
  • Built-in content curation and importer to keep the queue full
  • Fairly priced, with competitor analysis and a social inbox included
  • Publishes to nine networks with an AI caption writer
  • No free plan, and the trial timer starts after your first queued post
  • AI words are metered and X posting is capped at five a week
  • No visual feed planner or link-in-bio
  • Profiles and users scale the price through the slider

HeyOrca vs SmarterQueue: FAQ

Is HeyOrca or SmarterQueue cheaper?
SmarterQueue is cheaper to start, from $21 against $59 for HeyOrca. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does HeyOrca or SmarterQueue have a free plan?
HeyOrca has a free plan; SmarterQueue does not, though it offers a 14-day trial.
Which is better, HeyOrca or SmarterQueue?
HeyOrca is the stronger pick for agencies that want a calendar and approval flow per client, while SmarterQueue is the better fit for creators and small businesses who want evergreen recycling and curation. We don't score them; the right call comes down to how you post.