Head to head

HeyOrca vs Publora

vs

HeyOrca is an agency tool organised around the client calendar: you get a calendar per client, unlimited users on it, and a sign-off flow where clients approve posts by email without logging in. It charges per calendar, $59 on Basic or $149 on Pro, with a 40% discount once you run five or more.

From
$59 per calendar / mo
Free plan

Publora is a cheap, API-first scheduler that charges per connected account. It covers eight networks, including newer ones like Bluesky and Mastodon, has AI suggestions and agency workspaces, and is built with developers and automated pipelines in mind.

From
$2.99 per account / mo
Free plan

Bottom line

HeyOrca and Publora both cover the basics; the right one comes down to how you post. HeyOrca is the stronger pick for Agencies that want a calendar and approval flow per client; choose Publora for Developers building automated content pipelines.

Features compared

FeatureHeyOrcaPublora
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesNot assessed
Bulk uploadNot assessedNot assessed
Evergreen recyclingNoNo
Team rolesYesNot assessed
ApprovalsYesNot assessed
Link in bioYesNot assessed

Platforms compared

NetworkHeyOrcaPublora
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoNo
YouTubeAutoNo
ThreadsAutoAuto
BlueskyNoAuto
Google BusinessAutoNo
MastodonNoAuto

Pricing

HeyOrca

Free

Free
Seats
1
Accounts
2
Scheduled posts
15
  • 1 calendar, 2 social accounts, 1 user
  • 15 scheduled posts a month
  • Inspo library, Instagram bio link, AI tools, mobile app

Basic

$59 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $59 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Unlimited scheduling, approval workflows, Canva, best time to post, custom branding
  • Reporting ($59), social inbox ($39), and listening ($39) are paid add-ons per calendar

Pro

Popular
$149 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $149 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Everything in Basic, with reporting, social inbox, and listening included
  • Advanced and custom reports, competitor analysis, sentiment, Instagram demographics

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for managing many clients
  • White-label onboarding, priority support, ongoing training
  • Dedicated account management
  • Priced per calendar, which is HeyOrca's word for a brand or client: the headline $59 / $149 is for one calendar, and you pay again for each one. Every paid calendar includes unlimited users and 10 social accounts.
  • There's a 40% volume discount once you run 5 or more calendars, so the per-calendar rate drops to roughly $35 on Basic and $89 on Pro at agency scale; the cost-at-scale table reflects that. Annual billing is a further 15% off.
  • Extra social accounts beyond the 10 per calendar are $10 a month each.
  • On Basic, reporting ($59/mo), the social inbox ($39/mo), and social listening ($39/mo) are paid add-ons per calendar; Pro bundles all three in.
  • There's a genuine Free plan (1 calendar, 2 social accounts, 1 user, 15 posts a month) plus a 14-day trial of Pro, no card required.
  • Prices are USD, read off the live pricing page and cross-checked against current third-party listings.

Publora

Starter

Free
Accounts
1
Scheduled posts
15
  • Free forever
  • 1 social account, 15 posts a month
  • Calendar scheduler and editor

Pro

Popular
$2.99 per account / mo
Scheduled posts
100
  • $2.99 per account/mo
  • 100 posts per account a month, schedule 2 months ahead
  • Add as many accounts as you need (each billed separately)

Premium

$5.99 per account / mo
Scheduled posts
500
  • $5.99 per account/mo
  • 500 posts per account a month, schedule 2 months ahead
  • Unlimited accounts, per-account billing
  • Priced per connected social account: a free Starter plan covers one account and 15 posts a month, then Pro is $2.99 and Premium $5.99 per account a month, each adding more posts per account. You add as many accounts as you like, billed separately.
  • There's a genuine free plan plus a trial of the paid features.
  • Publora leans developer- and agency-friendly: a robust API, workspaces, and client management, and it covers newer networks like Bluesky and Mastodon well.
  • Prices are USD, read off the live pricing page (monthly per-account rates).

Pros and cons

HeyOrca

  • Client approvals without the client needing an account
  • Unlimited users on every paid plan
  • Per-calendar pricing with a 40% volume discount at scale
  • Reporting, inbox, and listening all included on Pro
  • On Basic, reporting, inbox, and listening are paid add-ons
  • No evergreen recycling
  • Per-calendar pricing adds up before the volume discount kicks in
  • Paid plans are priced for teams, not solo creators

Publora

  • Cheap per-account pricing with a free plan
  • Robust API for automation
  • Good coverage of newer networks (Bluesky, Mastodon)
  • Smart pre-publish validations and AI suggestions
  • No engagement inbox, recycling, or listening
  • Eight networks; no YouTube, Pinterest, or Google Business
  • Young, lightly documented company
  • Per-account billing adds up with many profiles

HeyOrca vs Publora: FAQ

Is HeyOrca or Publora cheaper?
Publora is cheaper to start, from $2.99 against $59 for HeyOrca. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does HeyOrca or Publora have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, HeyOrca or Publora?
HeyOrca is the stronger pick for agencies that want a calendar and approval flow per client, while Publora is the better fit for developers building automated content pipelines. We don't score them; the right call comes down to how you post.