Head to head
HeyOrca vs Ordinal
Last updated 4 June 2026
HeyOrca is an agency tool organised around the client calendar: you get a calendar per client, unlimited users on it, and a sign-off flow where clients approve posts by email without logging in. It charges per calendar, $59 on Basic or $149 on Pro, with a 40% discount once you run five or more.
- From
- $59 per calendar / mo
- Free plan
Ordinal (formerly Assembly) is built for one specific job: running social for a group of executives or employees. It drafts, schedules, routes for approval, and automates engagement across many personal accounts, and it's priced for companies, not individuals, from $95 a month.
- From
- $95 /mo
- Free plan
Bottom line
HeyOrca is the pick for agencies that want a calendar and approval flow per client, and it's the only one of the two with a free plan. Ordinal fits companies running executive or founder social programs better.
HeyOrca starts cheaper, $59 per calendar / mo against $95 a month for Ordinal. They bill on different units, so the real gap depends on how much you run. HeyOrca adds social listening and social inbox that Ordinal leaves out.
Key differences
Where the two actually diverge, before the full tables.
- HeyOrca has a free plan; Ordinal doesn't, though it offers a 14-day trial.
- HeyOrca starts at $59 per calendar / mo, Ordinal at $95 a month.
- HeyOrca posts to 9 networks, Ordinal to 6.
- Only HeyOrca reaches Pinterest, YouTube, and Google Business.
- HeyOrca has social listening; Ordinal doesn't.
- HeyOrca has social inbox; Ordinal doesn't.
Features compared
| Feature | HeyOrca | Ordinal |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | No | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | HeyOrca | Ordinal |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | No | |
| YouTube | Auto | No |
| Threads | Auto | Auto |
| Google Business | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
HeyOrca
Free
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- 15
- 1 calendar, 2 social accounts, 1 user
- 15 scheduled posts a month
- Inspo library, Instagram bio link, AI tools, mobile app
Basic
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- $59 per calendar/mo, unlimited users, 10 social accounts per calendar
- Unlimited scheduling, approval workflows, Canva, best time to post, custom branding
- Reporting ($59), social inbox ($39), and listening ($39) are paid add-ons per calendar
Pro
Popular- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- $149 per calendar/mo, unlimited users, 10 social accounts per calendar
- Everything in Basic, with reporting, social inbox, and listening included
- Advanced and custom reports, competitor analysis, sentiment, Instagram demographics
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for managing many clients
- White-label onboarding, priority support, ongoing training
- Dedicated account management
- Priced per calendar, which is HeyOrca's word for a brand or client: the headline $59 / $149 is for one calendar, and you pay again for each one. Every paid calendar includes unlimited users and 10 social accounts.
- There's a 40% volume discount once you run 5 or more calendars, so the per-calendar rate drops to roughly $35 on Basic and $89 on Pro at agency scale; the cost-at-scale table reflects that. Annual billing is a further 15% off.
- Extra social accounts beyond the 10 per calendar are $10 a month each.
- On Basic, reporting ($59/mo), the social inbox ($39/mo), and social listening ($39/mo) are paid add-ons per calendar; Pro bundles all three in.
- There's a genuine Free plan (1 calendar, 2 social accounts, 1 user, 15 posts a month) plus a 14-day trial of Pro, no card required.
- Prices are USD, read off the live pricing page and cross-checked against current third-party listings.
What it really costs
HeyOrca charges per calendar, so the headline price is for one. Here is the monthly cost as you connect more, with the 5-calendar row marked as a realistic setup.
| calendars | Basic | Pro |
|---|---|---|
| 1 | $59/mo | $149/mo |
| 3 | $177/mo | $447/mo |
| 5Typical | $271/mo | $685/mo |
| 10 | $446/mo | $1130/mo |
| 25 | $971/mo | $2465/mo |
| 50 | $1846/mo | $4690/mo |
Monthly billing. Volume discounts lower the per-calendar rate at higher counts.
Ordinal
Starter
- Scheduled posts
- Unlimited
- $95/mo
- Drafting, scheduling, content calendar, approval workflows
- For teams managing multiple executive accounts
Pro
Popular- Scheduled posts
- Unlimited
- $215/mo (about $265 with Ordinal MCP)
- Everything in Starter, plus unlimited seats
- Account analytics, automated engagement (likes, comments, reposts), unlimited scheduled posts
Enterprise
- Scheduled posts
- Unlimited
- Custom pricing
- LinkedIn leads data, API access, custom permissions
- SAML/SSO and prioritised support
- Flat plans aimed at executive and team social programs, not individual scheduling, which is why the entry is $95 a month. Pro at $215 includes unlimited seats; a Pro plan with Ordinal MCP runs around $265.
- There's no free plan, only a 14-day trial.
- Ordinal (formerly Assembly) is built for running many personal/executive accounts together, used by companies like Zapier, Mercury, Clay, and Beehiiv to power their executive social presence.
- Prices are USD from current listings.
Pros and cons
HeyOrca
- Client approvals without the client needing an account
- Unlimited users on every paid plan
- Per-calendar pricing with a 40% volume discount at scale
- Reporting, inbox, and listening all included on Pro
- On Basic, reporting, inbox, and listening are paid add-ons
- No evergreen recycling
- Per-calendar pricing adds up before the volume discount kicks in
- Paid plans are priced for teams, not solo creators
Ordinal
- Purpose-built for executive and employee social programs
- Drafting, approvals, and analytics across many personal accounts
- Automated engagement to grow those accounts
- Unlimited seats on Pro; SSO and API on Enterprise
- Expensive, and priced for companies not individuals
- Network focus is LinkedIn and X, not visual platforms
- No free plan, recycling, or full engagement inbox
- Young product, lightly documented company
HeyOrca vs Ordinal: FAQ
- Is HeyOrca or Ordinal cheaper?
- HeyOrca is cheaper to start, from $59 against $95 for Ordinal. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does HeyOrca or Ordinal have a free plan?
- HeyOrca has a free plan; Ordinal does not, though it offers a 14-day trial.
- Which is better, HeyOrca or Ordinal?
- HeyOrca is the stronger pick for agencies that want a calendar and approval flow per client, while Ordinal is the better fit for companies running executive or founder social programs. We don't score them; the right call comes down to how you post.