Head to head

HeyOrca vs Missinglettr

vs

HeyOrca is an agency tool organised around the client calendar: you get a calendar per client, unlimited users on it, and a sign-off flow where clients approve posts by email without logging in. It charges per calendar, $59 on Basic or $149 on Pro, with a 40% discount once you run five or more.

From
$59 per calendar / mo
Free plan

Missinglettr does one unusual thing: point it at a blog post and it generates a year-long drip campaign of social posts, complete with pulled quotes, hashtags, and images, then publishes them on a schedule. It's a content-repurposing tool for bloggers more than a general scheduler.

From
$9 /mo
Free plan

Bottom line

HeyOrca and Missinglettr both cover the basics; the right one comes down to how you post. HeyOrca is the stronger pick for Agencies that want a calendar and approval flow per client; choose Missinglettr for Bloggers and content marketers repurposing articles into social posts.

Features compared

FeatureHeyOrcaMissinglettr
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesYes
Bulk uploadNot assessedNot assessed
Evergreen recyclingNoYes
Team rolesYesYes
ApprovalsYesNot assessed
Link in bioYesNot assessed

Platforms compared

NetworkHeyOrcaMissinglettr
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoNo
PinterestAutoAuto
YouTubeAutoNo
ThreadsAutoNo
Google BusinessAutoAuto

Pricing

HeyOrca

Free

Free
Seats
1
Accounts
2
Scheduled posts
15
  • 1 calendar, 2 social accounts, 1 user
  • 15 scheduled posts a month
  • Inspo library, Instagram bio link, AI tools, mobile app

Basic

$59 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $59 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Unlimited scheduling, approval workflows, Canva, best time to post, custom branding
  • Reporting ($59), social inbox ($39), and listening ($39) are paid add-ons per calendar

Pro

Popular
$149 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $149 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Everything in Basic, with reporting, social inbox, and listening included
  • Advanced and custom reports, competitor analysis, sentiment, Instagram demographics

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for managing many clients
  • White-label onboarding, priority support, ongoing training
  • Dedicated account management
  • Priced per calendar, which is HeyOrca's word for a brand or client: the headline $59 / $149 is for one calendar, and you pay again for each one. Every paid calendar includes unlimited users and 10 social accounts.
  • There's a 40% volume discount once you run 5 or more calendars, so the per-calendar rate drops to roughly $35 on Basic and $89 on Pro at agency scale; the cost-at-scale table reflects that. Annual billing is a further 15% off.
  • Extra social accounts beyond the 10 per calendar are $10 a month each.
  • On Basic, reporting ($59/mo), the social inbox ($39/mo), and social listening ($39/mo) are paid add-ons per calendar; Pro bundles all three in.
  • There's a genuine Free plan (1 calendar, 2 social accounts, 1 user, 15 posts a month) plus a 14-day trial of Pro, no card required.
  • Prices are USD, read off the live pricing page and cross-checked against current third-party listings.

Missinglettr

Free

Free
Seats
1
Accounts
1
Scheduled posts
50
  • 1 workspace, 1 social profile
  • 50 scheduled posts a month
  • Blog-to-social drip campaigns, basic analytics

Solo

$15 /mo

$9/mo billed annually

Seats
1
Accounts
3
Scheduled posts
500
  • $15/mo, $9 on annual ($108/yr)
  • 1 workspace, 3 social profiles, 500 posts a month
  • Content curation and AI writing assistance

Pro

Popular
$59 /mo

$39/mo billed annually

Accounts
9
Scheduled posts
Unlimited
  • $59/mo, $39 on annual ($468/yr)
  • 3 workspaces, 9 social profiles, unlimited posts
  • Team collaboration, advanced analytics, priority support
  • Flat, quota-bundled plans by workspaces and social profiles. There's a genuine free plan (1 profile, 50 posts a month).
  • Annual billing saves about 40%: Solo works out to $9 a month and Pro to $39.
  • Missinglettr is built for repurposing blog content, not full social management, so the plans are sized around campaigns and profiles rather than deep team or agency features.
  • Prices are USD from current listings; the Missinglettr site was unreachable when checked, so figures were taken from third-party 2026 listings.

Pros and cons

HeyOrca

  • Client approvals without the client needing an account
  • Unlimited users on every paid plan
  • Per-calendar pricing with a 40% volume discount at scale
  • Reporting, inbox, and listening all included on Pro
  • On Basic, reporting, inbox, and listening are paid add-ons
  • No evergreen recycling
  • Per-calendar pricing adds up before the volume discount kicks in
  • Paid plans are priced for teams, not solo creators

Missinglettr

  • Turns each blog post into a year-long drip campaign automatically
  • Pre-fills posts with quotes, hashtags, and images for approval
  • Content curation community for fresh material
  • Free plan and a cheap Solo tier
  • Narrow: a repurposing tool, not a full scheduler
  • Only six networks; no TikTok, YouTube, Threads, or Bluesky
  • No comment inbox or social listening
  • Lighter team and agency features

HeyOrca vs Missinglettr: FAQ

Is HeyOrca or Missinglettr cheaper?
Missinglettr is cheaper to start, from $9 against $59 for HeyOrca. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does HeyOrca or Missinglettr have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, HeyOrca or Missinglettr?
HeyOrca is the stronger pick for agencies that want a calendar and approval flow per client, while Missinglettr is the better fit for bloggers and content marketers repurposing articles into social posts. We don't score them; the right call comes down to how you post.