Head to head
Google Business Profile post scheduling vs Zoho Social
Last updated 4 June 2026
vs
Google Business Profile finally schedules its own posts. Since late 2025 you can set Updates, Offers, and Events to publish later, free, right in the profile dashboard, which closes a long-standing gap for single-location businesses.
- From
- Custom
- Free plan
Zoho Social is the scheduler inside Zoho's wider business suite: capable publishing, a monitoring dashboard, and reporting that plugs straight into Zoho CRM. Pricing splits into single-brand business plans, billed per brand per member, and flat agency plans for managing many brands.
- From
- $10 /mo
- Free plan
Bottom line
Google Business Profile post scheduling and Zoho Social both cover the basics; the right one comes down to how you post. Google Business Profile post scheduling is the stronger pick for Single-location businesses keeping one Google Business Profile fresh; choose Zoho Social for Businesses already using Zoho CRM or the wider Zoho suite.
Features compared
| Feature | Google Business Profile post scheduling | Zoho Social |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | No | Yes |
| Bulk upload | No | Yes |
| Evergreen recycling | No | Partial |
| Team roles | Not assessed | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Google Business Profile post scheduling | Zoho Social |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| Telegram | No | Auto |
Pricing
Google Business Profile post scheduling
Free
Free
- Seats
- Unlimited
- Accounts
- 1
- Free, built into Google Business Profile
- Schedule Updates, Offers, and Events from the dashboard
- Toggle 'Schedule this post', pick a date and time, and it publishes itself
- Google added native post scheduling to Business Profile in late 2025. It's free and built in, with nothing to buy.
- It suits a single-location business well. Multi-location businesses and agencies still tend to use a third-party tool for bulk scheduling, approvals, and unified reporting across profiles.
- Google also offers a Business Profile API, which is how cross-network schedulers (SocialPilot, Hootsuite, Sendible, and others) post to Google Business alongside other platforms.
Zoho Social
Free
Free
- Seats
- 1
- Accounts
- 6
- 1 brand, 6 channels (Facebook, Instagram, X, LinkedIn profile and page, Google Business), 1 member
- Home dashboard, drafts, basic publishing, 5 AI credits
- Forever free after the 15-day all-access trial
Standard
$15 /mo
$10/mo billed annually
- Seats
- 1
- Accounts
- 12
- $15/mo, $10 on annual (per brand, per member)
- 1 brand, 12 channels (adds YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky), 1 member
- Publishing calendar, multi-channel publishing, zurl shortener, summary reports, 40 AI credits
Professional
$40 /mo
$30/mo billed annually
- Seats
- 1
- Accounts
- 12
- $40/mo, $30 on annual (per brand, per member)
- 1 brand, 12 channels, 1 member
- Adds bulk scheduling, repeat posting, post insights, monitoring dashboard, media library, RSS, messages, first comment
Premium
Popular$65 /mo
$40/mo billed annually
- Seats
- 3
- Accounts
- 14
- $65/mo, $40 on annual (per brand)
- 1 brand, 14 channels (adds WhatsApp Business and Telegram Business), 3 members
- Adds SmartQ, unified Inbox, content approvals and workflow, custom reports, UTM, Zoho CRM and Desk integration, 80 AI credits
Agency
$320 /mo
$230/mo billed annually
- Seats
- 5
- Accounts
- 140
- $320/mo, $230 on annual
- 10 brands, up to 140 channels, 5 members
- Client invite, customizable client portal, agency-branded reports, all Premium features
Agency Plus
$460 /mo
$330/mo billed annually
- Seats
- 5
- Accounts
- 280
- $460/mo, $330 on annual
- 20 brands, up to 280 channels, 5 members
- All Agency features, with 10 more brands available as add-ons
- Zoho splits into business plans (one brand) and agency plans (many brands). The business tiers (Standard, Professional, Premium) are billed per brand per team member, so the headline is for a single brand with the bundled members; the agency tiers bundle 10 or 20 brands at a flat price.
- Extra brands and members are add-ons: roughly $19.50 a brand each month and $10 a member each month on annual billing (a little more monthly, and the brand rate varies by plan), so a single-brand business with a few people climbs past the sticker price.
- Annual billing is up to about 33% cheaper: Standard $10 vs $15, Professional $30 vs $40, Premium $40 vs $65 a month.
- There's a forever-free plan (1 brand, 6 channels, 1 member) that kicks in after the 15-day all-access trial, no card required.
- Records are USD. The live pricing page geo-locates and showed Australian dollars including GST here, so the USD list figures were taken from Zoho's US pricing and current third-party listings, then cross-checked by stripping the 10% GST from the AUD and converting (for example Premium A$66.91, less GST, times about 0.66, lands near $40).
Pros and cons
Google Business Profile post scheduling
- Free and native, no third-party tool needed
- Schedules Updates, Offers, and Events
- Publishes automatically at the set time
- Built right into the profile dashboard
- No bulk scheduling or multi-location management
- No calendar view or recycling
- Google Business only
- No dedicated app since the GBP app was retired
Zoho Social
- Deep Zoho CRM and Desk integration, a genuine differentiator
- Direct publishing to a dozen channels, with monitoring and a unified inbox
- Forever-free plan and a clear annual discount
- Flat agency plans for managing many brands
- Per-brand-per-member pricing plus add-ons gets fiddly
- WhatsApp and Telegram are Premium-only
- No evergreen recycling queue or visual feed planner
- Listed business-plan prices are before brand and member add-ons
Google Business Profile post scheduling vs Zoho Social: FAQ
- Is Google Business Profile post scheduling or Zoho Social cheaper?
- Zoho Social starts at $10 per month, while Google Business Profile post scheduling is quoted custom, so Zoho Social is the one with a public entry price.
- Does Google Business Profile post scheduling or Zoho Social have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Google Business Profile post scheduling or Zoho Social?
- Google Business Profile post scheduling is the stronger pick for single-location businesses keeping one Google Business Profile fresh, while Zoho Social is the better fit for businesses already using Zoho CRM or the wider Zoho suite. We don't score them; the right call comes down to how you post.