Head to head
Google Business Profile post scheduling vs Maeve Social
Last updated 3 August 2026
Google Business Profile finally schedules its own posts. Since late 2025 you can set Updates, Offers, and Events to publish later, free, right in the profile dashboard, which closes a long-standing gap for single-location businesses.
- From
- Custom
- Free plan
A newer scheduler built around approvals and client review rather than the solo posting queue.
- From
- $20 /mo
- Free plan
Bottom line
Google Business Profile post scheduling is the pick for single-location businesses keeping one Google Business Profile fresh, and it's the only one of the two with a free plan. Maeve Social fits teams and agencies that approve posts before they go out better, and it's the cheaper start, from $20 a month.
Maeve Social publishes a price, from $20 a month; Google Business Profile post scheduling is quote-only. Maeve Social adds social inbox that Google Business Profile post scheduling leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Google Business Profile post scheduling has a free plan; Maeve Social doesn't, though it offers a 3-day trial.
- Maeve Social starts at $20 a month; Google Business Profile post scheduling is quote-only.
- Google Business Profile post scheduling posts to 1 networks, Maeve Social to 8.
- Only Google Business Profile post scheduling reaches Google Business.
- Only Maeve Social reaches Instagram, Facebook, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, and Threads.
- Maeve Social has social inbox; Google Business Profile post scheduling doesn't.
- Maeve Social has content calendar; Google Business Profile post scheduling doesn't.
- Maeve Social has mobile app; Google Business Profile post scheduling doesn't.
Features compared
| Feature | Google Business Profile post scheduling | Maeve Social |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | No | Partial |
| Bulk upload | No | No |
| Evergreen recycling | No | Partial |
| Team roles | Not assessed | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | Not assessed | No |
Platforms compared
| Network | Google Business Profile post scheduling | Maeve Social |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Google Business | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
Quote-only, with no public entry price.
No free plan; 3-day trial.
- Cheapest paid plan
- $20/mo
Whole-plan price; it doesn't scale per unit.
Google Business Profile post scheduling
Free
- Seats
- Unlimited
- Accounts
- 1
- Free, built into Google Business Profile
- Schedule Updates, Offers, and Events from the dashboard
- Toggle 'Schedule this post', pick a date and time, and it publishes itself
- Google added native post scheduling to Business Profile in late 2025. It's free and built in, with nothing to buy.
- It suits a single-location business well. Multi-location businesses and agencies still tend to use a third-party tool for bulk scheduling, approvals, and unified reporting across profiles.
- Google also offers a Business Profile API, which is how cross-network schedulers (SocialPilot, Hootsuite, Sendible, and others) post to Google Business alongside other platforms.
Maeve Social
Basic
$20/mo billed annually
- Seats
- 1
- Accounts
- 20
- $25/mo, $20 on annual ($240/yr)
- 1 user, 2 workspaces, 20 social connections
- 800 AI credits a month, 20 GB media storage
Standard
Popular$79/mo billed annually
- Seats
- 5
- Accounts
- 50
- $99/mo, $79 on annual ($950/yr)
- 5 users, 5 workspaces, 50 social connections
- Adds approvals, client review links, shareable calendars, and PDF reports
- Public API, CLI, and MCP access; 1,500 AI credits a month
Premium
$158/mo billed annually
- Seats
- Unlimited
- Accounts
- Unlimited
- $199/mo, $158 on annual ($1,900/yr)
- Unlimited users, workspaces, and social connections
- Adds team insights and realtime co-editing
- 3,000 AI credits a month, 100 GB media storage
- Flat, quota-bundled tiers: each plan includes a fixed number of users, workspaces, and social connections, and you move up a plan rather than buying seats one at a time.
- No plan-level post cap. Publishing limits are per connected channel and follow each network's rules, for example 100 posts a month per X account.
- The trial is 3 days on every plan and takes a card up front; annual billing works out to roughly 20% off. AI credit top-ups are available at 50 credits per US dollar, $10 minimum.
Pros and cons
Google Business Profile post scheduling
- Free and native, no third-party tool needed
- Schedules Updates, Offers, and Events
- Publishes automatically at the set time
- Built right into the profile dashboard
- No bulk scheduling or multi-location management
- No calendar view or recycling
- Google Business only
- No dedicated app since the GBP app was retired
Maeve Social
- Approvals and client review links on Standard and up
- Direct publishing on all eight supported networks
- Media Room, grid planner, and content board on every plan
- Public API, CLI, and MCP server for automation
- No bulk CSV upload or link-in-bio
- Inbox covers Instagram, Facebook, and Threads only
- No X or LinkedIn analytics yet
- Three-day trial is short and takes a card
Google Business Profile post scheduling vs Maeve Social: FAQ
- Is Google Business Profile post scheduling or Maeve Social cheaper?
- Maeve Social starts at $20 per month, while Google Business Profile post scheduling is quoted custom, so Maeve Social is the one with a public entry price.
- Does Google Business Profile post scheduling or Maeve Social have a free plan?
- Google Business Profile post scheduling has a free plan; Maeve Social does not, though it offers a 3-day trial.
- Which is better, Google Business Profile post scheduling or Maeve Social?
- Google Business Profile post scheduling is the stronger pick for single-location businesses keeping one Google Business Profile fresh, while Maeve Social is the better fit for teams and agencies that approve posts before they go out. We don't score them; the right call comes down to how you post.