Head to head
Google Business Profile post scheduling vs Publer
Last updated 4 June 2026
Google Business Profile finally schedules its own posts. Since late 2025 you can set Updates, Offers, and Events to publish later, free, right in the profile dashboard, which closes a long-standing gap for single-location businesses.
- From
- Custom
- Free plan
The value pick: Publer posts to thirteen networks, Telegram and WordPress included, and bundles bulk upload, recycling, and RSS automation for less than most rivals charge. It's priced per connected account, the interface is busy, and X needs a paid plan.
- From
- $4 per account / mo
- Free plan
Bottom line
Publer is the pick for power users posting to many networks at once, and it's the cheaper start, from $4 per account / mo. Google Business Profile post scheduling fits single-location businesses keeping one Google Business Profile fresh better.
Publer publishes a price, from $4 per account / mo; Google Business Profile post scheduling is quote-only. Publer adds evergreen recycling and bulk upload that Google Business Profile post scheduling leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Publer starts at $4 per account / mo; Google Business Profile post scheduling is quote-only.
- Google Business Profile post scheduling posts to 1 networks, Publer to 13.
- Only Publer reaches Instagram, Facebook, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, Bluesky, Mastodon, Telegram, and WordPress.
- Publer has evergreen recycling; Google Business Profile post scheduling doesn't.
- Publer has bulk upload; Google Business Profile post scheduling doesn't.
- Publer has advanced reports; Google Business Profile post scheduling doesn't.
- Publer has content calendar; Google Business Profile post scheduling doesn't.
Features compared
| Feature | Google Business Profile post scheduling | Publer |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | No | Yes |
| Bulk upload | No | Yes |
| Evergreen recycling | No | Yes |
| Team roles | Not assessed | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Google Business Profile post scheduling | Publer |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| Telegram | No | Auto |
| WordPress | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
Quote-only, with no public entry price.
Free plan available.
- 1 account
- $5/mo~$4/mo annual
- 6 accountsTypical
- $30/mo~$24/mo annual
Cheapest plan: Professional.
Google Business Profile post scheduling
Free
- Seats
- Unlimited
- Accounts
- 1
- Free, built into Google Business Profile
- Schedule Updates, Offers, and Events from the dashboard
- Toggle 'Schedule this post', pick a date and time, and it publishes itself
- Google added native post scheduling to Business Profile in late 2025. It's free and built in, with nothing to buy.
- It suits a single-location business well. Multi-location businesses and agencies still tend to use a third-party tool for bulk scheduling, approvals, and unified reporting across profiles.
- Google also offers a Business Profile API, which is how cross-network schedulers (SocialPilot, Hootsuite, Sendible, and others) post to Google Business alongside other platforms.
Publer
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 1 user, 1 workspace, 3 social accounts (no X)
- 10 scheduled posts per account, 24-hour post history, 25 drafts
- Branded link-in-bio for Instagram
Professional
Popular$4/mo billed annually
- Scheduled posts
- Unlimited
- $5 per account/mo, $4 on annual
- Unlimited scheduling and drafts, eternal post history
- First comments and threads, unlimited RSS automations, unlimited workspaces
- Unbranded link-in-bio, X/Twitter integration
Business
$8/mo billed annually
- Scheduled posts
- Unlimited
- $10 per account/mo, $8 on annual
- Everything in Professional, plus unlimited AI prompts
- Analytics and reports, best times to post, competitor analysis
- Hashtag suggestions, Spintax post recycling, Publer API
Enterprise
- Quote-only for large organisations
- Higher volume discounts, 1:1 onboarding, priority support
- Priced per connected social account: the headline $5 / $10 is for one account and multiplies by how many you connect. Every 10th account (and every 10th extra member) is free, so the effective rate dips about 10% at higher counts.
- Team members are a second, separate cost: $2 a month each on Professional, $3 on Business, with the plan owner already included.
- X (Twitter) needs a paid plan because of X's API pricing; it can't be connected on the Free plan at all.
- There's a permanent Free plan (3 accounts, no X) plus a 7-day trial of Professional and a 14-day trial of Business, no card required.
- Annual billing is roughly 20% cheaper per account ($5 to $4 on Professional, $10 to $8 on Business). Listed prices exclude VAT, and there's a 14-day money-back guarantee.
- Prices are USD. The live pricing page renders client-side and geo-located to Australia here, showing AUD, but it also prints an explicit US-dollar figure per plan; the USD numbers were read directly and confirmed by toggling monthly and yearly, and they match current third-party 2026 listings.
What it really costs
Publer charges per account, so the headline price is for one. Here is the monthly cost as you connect more, with the 6-account row marked as a realistic setup.
| accounts | Professional | Business |
|---|---|---|
| 1 | $5/mo | $10/mo |
| 3 | $15/mo | $30/mo |
| 5 | $25/mo | $50/mo |
| 6Typical | $30/mo | $60/mo |
| 10 | $50/mo | $100/mo |
| 25 | $125/mo | $250/mo |
| 50 | $250/mo | $500/mo |
Monthly billing.
Pros and cons
Google Business Profile post scheduling
- Free and native, no third-party tool needed
- Schedules Updates, Offers, and Events
- Publishes automatically at the set time
- Built right into the profile dashboard
- No bulk scheduling or multi-location management
- No calendar view or recycling
- Google Business only
- No dedicated app since the GBP app was retired
Publer
- Excellent value on per-account pricing, with every 10th account free
- Widest network list here, including Telegram, Mastodon, and WordPress
- Bulk CSV upload, auto-scheduling queue, Spintax recycling, and RSS automation
- Genuinely useful free plan
- Per-account pricing and separate member fees still add up at scale
- No unified inbox for comments or DMs
- X/Twitter is paid-only and analytics sit on the Business tier
- Dense interface, and listed prices exclude VAT
Google Business Profile post scheduling vs Publer: FAQ
- Is Google Business Profile post scheduling or Publer cheaper?
- Publer starts at $4 per account / mo, while Google Business Profile post scheduling is quoted custom, so Publer is the one with a public entry price.
- Does Google Business Profile post scheduling or Publer have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Google Business Profile post scheduling or Publer?
- Google Business Profile post scheduling is the stronger pick for single-location businesses keeping one Google Business Profile fresh, while Publer is the better fit for power users posting to many networks at once. We don't score them; the right call comes down to how you post.