Head to head
Google Business Profile post scheduling vs Rella
Last updated 4 June 2026
Google Business Profile finally schedules its own posts. Since late 2025 you can set Updates, Offers, and Events to publish later, free, right in the profile dashboard, which closes a long-standing gap for single-location businesses.
- From
- Custom
- Free plan
A collaboration tool first and a scheduler second, built for managers and agencies who work with clients.
- From
- $24 per member / mo
- Free plan
Bottom line
Google Business Profile post scheduling is the pick for single-location businesses keeping one Google Business Profile fresh, and it's the only one of the two with a free plan. Rella fits social media managers better, and it's the cheaper start, from $24 per member / mo.
Rella publishes a price, from $24 per member / mo; Google Business Profile post scheduling is quote-only.
Key differences
Where the two actually diverge, before the full tables.
- Google Business Profile post scheduling has a free plan; Rella doesn't, though it offers a 14-day trial.
- Rella starts at $24 per member / mo; Google Business Profile post scheduling is quote-only.
- Google Business Profile post scheduling posts to 1 networks, Rella to 8.
- Only Google Business Profile post scheduling reaches Google Business.
- Only Rella reaches Instagram, Facebook, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, and Threads.
- Rella has content calendar; Google Business Profile post scheduling doesn't.
Features compared
| Feature | Google Business Profile post scheduling | Rella |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Partial |
| Advanced reports | No | Not assessed |
| Bulk upload | No | Partial |
| Evergreen recycling | No | Not assessed |
| Team roles | Not assessed | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | Not assessed | No |
Platforms compared
| Network | Google Business Profile post scheduling | Rella |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Google Business | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
Quote-only, with no public entry price.
Google Business Profile post scheduling
Free
- Seats
- Unlimited
- Accounts
- 1
- Free, built into Google Business Profile
- Schedule Updates, Offers, and Events from the dashboard
- Toggle 'Schedule this post', pick a date and time, and it publishes itself
- Google added native post scheduling to Business Profile in late 2025. It's free and built in, with nothing to buy.
- It suits a single-location business well. Multi-location businesses and agencies still tend to use a third-party tool for bulk scheduling, approvals, and unified reporting across profiles.
- Google also offers a Business Profile API, which is how cross-network schedulers (SocialPilot, Hootsuite, Sendible, and others) post to Google Business alongside other platforms.
Rella
Pro
$24/mo billed annually
- Accounts
- Unlimited
- $24 per member/mo (annual)
- Unlimited client spaces
- Calendar and Kanban
- Approvals
Premium
Popular$36/mo billed annually
- Accounts
- Unlimited
- Branded sharing
- Social inbox (Instagram)
- Ella AI assistant
Premium Plus
$48/mo billed annually
- Accounts
- Unlimited
- 1:1 onboarding
- Priority support
- More Ella AI
- Custom branding
- Priced per member (editor) seat; client 'Social Spaces' are unlimited and free.
- The page defaults to annual prices; monthly figures are rendered client-side and were not captured.
- The rella.co domain is a parked listing; the live product is at getrella.com.
Pros and cons
Google Business Profile post scheduling
- Free and native, no third-party tool needed
- Schedules Updates, Offers, and Events
- Publishes automatically at the set time
- Built right into the profile dashboard
- No bulk scheduling or multi-location management
- No calendar view or recycling
- Google Business only
- No dedicated app since the GBP app was retired
Rella
- Unlimited client spaces included
- Strong approval workflows and client-facing sharing
- Kanban and task management
- Instagram social inbox
- Cost scales per seat
- No link-in-bio
- No Bluesky, Google Business, or Mastodon
- Web app only, no native mobile app
Google Business Profile post scheduling vs Rella: FAQ
- Is Google Business Profile post scheduling or Rella cheaper?
- Rella starts at $24 per member / mo, while Google Business Profile post scheduling is quoted custom, so Rella is the one with a public entry price.
- Does Google Business Profile post scheduling or Rella have a free plan?
- Google Business Profile post scheduling has a free plan; Rella does not, though it offers a 14-day trial.
- Which is better, Google Business Profile post scheduling or Rella?
- Google Business Profile post scheduling is the stronger pick for single-location businesses keeping one Google Business Profile fresh, while Rella is the better fit for social media managers. We don't score them; the right call comes down to how you post.