Head to head
Google Business Profile post scheduling vs Sendcove (formerly Postr)
Last updated 15 October 2026
Google Business Profile schedules posts natively for free and now documents recurrence and multi-profile publishing. Paid software is worth comparing for localized templates, approvals and reporting, rather than simply because you have several locations.
- From
- Free
- Free scheduling
- Yes
Sendcove is the social scheduler formerly called Postr. Its official App Store release notes confirm the rename, and the listing names Minner Labs LLC as the developer and seller. The current website, support route and terms describe the service to evaluate; account permissions, trial conversion and cancellation behavior still need account-specific checks.
- From
- Pricing currency requires confirmation
- Free scheduling
- No
Bottom line
Google Business Profile post scheduling and Sendcove (formerly Postr) go after a similar buyer, so it's a close call. Google Business Profile post scheduling leans toward single-location businesses keeping one Google Business Profile fresh; Sendcove (formerly Postr) toward existing Postr users checking the current Sendcove identity and billing details.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Google Business Profile post scheduling has a free scheduling plan; Sendcove (formerly Postr) doesn't, though it offers a 7-day trial.
- Google Business Profile post scheduling posts to 1 networks, Sendcove (formerly Postr) to 6.
- Only Google Business Profile post scheduling reaches Google Business.
- Only Sendcove (formerly Postr) reaches Instagram, X (Twitter), TikTok, YouTube, Threads, and Bluesky.
- Sendcove (formerly Postr) has a mobile app; Google Business Profile post scheduling doesn't.
Features compared
| Feature | Google Business Profile post scheduling | Sendcove (formerly Postr) |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Partial |
| Advanced reports | Not confirmed | Not assessed |
| Bulk upload | Partial | Yes |
| Evergreen recycling | Yes | Partial |
| Team roles | Yes | Not confirmed |
| Approvals | Not assessed | Not confirmed |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Google Business Profile post scheduling | Sendcove (formerly Postr) |
|---|---|---|
| No | Auto | |
| X (Twitter) | No | Auto |
| TikTok | No | Auto |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
No free plan; 7-day trial.
Pricing currency requires confirmation
Google Business Profile post scheduling
Free
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Free native scheduling for Updates, Offers and Events
- Recurring posts and selection of multiple Business Profiles documented
- Check account-specific controls and Google review status
- No scheduler subscription fee. Multiple locations alone do not make a paid tool necessary.
- Official documentation covers future scheduling, recurrence and selecting multiple profiles; native field substitution and cross-location edit propagation were not established.
Sendcove (formerly Postr)
Basic
$72 annually; currency unconfirmed
- Accounts
- 5
- Scheduled posts
- 50
- $72/year displayed; currency unconfirmed
- 5 accounts, 50 posts/month; scheduling within current month
- Basic AI models; 50MB uploads
Pro
$144 annually; currency unconfirmed
- Accounts
- 15
- Scheduled posts
- Unlimited
- $144/year displayed; currency unconfirmed
- 15 accounts; unlimited posts and scheduling
- Advanced AI models, X threads, 100MB uploads
Max
$252 annually; currency unconfirmed
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $252/year displayed; currency unconfirmed
- Unlimited connected accounts and bulk uploads
- 500MB upload limit
- The annual display lists Basic at $72, Pro at $144 and Max at $252, shown as $6, $12 and $21 monthly equivalents. These are annual commitments, not verified month-to-month tariffs.
- The displayed dollar symbol does not establish currency. Confirm currency, tax and the complete renewal amount at checkout.
- A seven-day trial is advertised. Card requirements and automatic paid conversion are unresolved by the public trial headline.
- Current terms describe recurring advance billing, cancellation through account settings at period end, and no refunds for partial subscription periods.
- The current site advertises analytics and evergreen recycling. Their plan-level inclusions and behavior require confirmation.
Pros and cons
Google Business Profile post scheduling
- Free and native, no third-party tool needed
- Schedules Updates, Offers, and Events
- Publishes automatically at the set time
- Built right into the profile dashboard
- Native location-field substitution and series edits unverified
- No cross-network scheduling workflow
- Google reviews posts before public visibility
Sendcove (formerly Postr)
- Current site exposes annual plan totals and a seven-day trial headline
- Published terms explain period-end cancellation and partial-period refund treatment
- A current support contact route is available
- The current site advertises analytics and evergreen recycling
- Current monthly tariffs and displayed-dollar currency need confirmation
- Trial card requirements and automatic paid conversion remain unresolved
- Live permissions, exports and cancellation behavior need account-specific checks
Google Business Profile post scheduling vs Sendcove (formerly Postr): FAQ
- Is Google Business Profile post scheduling or Sendcove (formerly Postr) cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Google Business Profile post scheduling or Sendcove (formerly Postr) have a free plan?
- Google Business Profile post scheduling has a free plan; Sendcove (formerly Postr) does not, though it offers a 7-day trial.
- Which is better, Google Business Profile post scheduling or Sendcove (formerly Postr)?
- Google Business Profile post scheduling is the stronger pick for single-location businesses keeping one Google Business Profile fresh, while Sendcove (formerly Postr) is the better fit for existing Postr users checking the current Sendcove identity and billing details. We don't score them; the right call comes down to how you post.