Head to head
Google Business Profile post scheduling vs Postiz
Last updated 4 June 2026
Google Business Profile finally schedules its own posts. Since late 2025 you can set Updates, Offers, and Events to publish later, free, right in the profile dashboard, which closes a long-standing gap for single-location businesses.
- From
- Custom
- Free plan
Postiz is an open-source scheduler that you can self-host for free or pay to run hosted. It covers more than thirty networks, including rare ones like Reddit, Mastodon, Bluesky, and Discord, and bundles an AI copilot, a Canva-like editor, analytics, and a real API.
- From
- $29 /mo
- Free plan
Bottom line
Postiz is the pick for developers and privacy-minded teams who want to self-host and own their data, and it's the cheaper start, from $29 a month. Google Business Profile post scheduling fits single-location businesses keeping one Google Business Profile fresh better.
Postiz publishes a price, from $29 a month; Google Business Profile post scheduling is quote-only. Postiz adds evergreen recycling that Google Business Profile post scheduling leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Postiz starts at $29 a month; Google Business Profile post scheduling is quote-only.
- Google Business Profile post scheduling posts to 1 networks, Postiz to 13.
- Only Postiz reaches Instagram, Facebook, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, Bluesky, Mastodon, Reddit, and Telegram.
- Postiz has evergreen recycling; Google Business Profile post scheduling doesn't.
- Postiz has content calendar; Google Business Profile post scheduling doesn't.
Features compared
| Feature | Google Business Profile post scheduling | Postiz |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | No | Not assessed |
| Bulk upload | No | Not assessed |
| Evergreen recycling | No | Yes |
| Team roles | Not assessed | Yes |
| Approvals | Not assessed | Not assessed |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Google Business Profile post scheduling | Postiz |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| No | Auto | |
| Telegram | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
Quote-only, with no public entry price.
Free plan available.
- Cheapest paid plan
- $29/mo
Whole-plan price; it doesn't scale per unit.
Google Business Profile post scheduling
Free
- Seats
- Unlimited
- Accounts
- 1
- Free, built into Google Business Profile
- Schedule Updates, Offers, and Events from the dashboard
- Toggle 'Schedule this post', pick a date and time, and it publishes itself
- Google added native post scheduling to Business Profile in late 2025. It's free and built in, with nothing to buy.
- It suits a single-location business well. Multi-location businesses and agencies still tend to use a third-party tool for bulk scheduling, approvals, and unified reporting across profiles.
- Google also offers a Business Profile API, which is how cross-network schedulers (SocialPilot, Hootsuite, Sendible, and others) post to Google Business alongside other platforms.
Postiz
Self-hosted
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Free and open-source (AGPL-3.0)
- Run it on your own server (Docker); no monthly fee
- You handle hosting and maintenance
Standard
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- 400
- $29/mo, hosted
- 5 channels, 1 user, 400 posts a month
- AI copilot, design editor, analytics
Team
Popular- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- $39/mo, hosted
- 10 channels, unlimited team members, unlimited posts
- AI images and videos included
Pro
- Seats
- Unlimited
- Accounts
- 30
- Scheduled posts
- Unlimited
- $49/mo, hosted
- 30 channels, unlimited users and posts
Ultimate
- Seats
- Unlimited
- Accounts
- 100
- Scheduled posts
- Unlimited
- $99/mo, hosted
- 100 channels, unlimited users and posts
- For agencies
- Postiz is open-source (AGPL-3.0): you can self-host it for free on your own server with Docker, trading money for the work of hosting and maintenance.
- If you'd rather not run it yourself, the hosted plans are priced by channels: Standard $29 (5), Team $39 (10), Pro $49 (30), Ultimate $99 (100). Team and up include unlimited team members and posts.
- There's a 7-day trial on the hosted plans, and annual billing is discounted.
- AI images and videos are metered per plan. Prices are USD, read off the live pricing page.
Pros and cons
Google Business Profile post scheduling
- Free and native, no third-party tool needed
- Schedules Updates, Offers, and Events
- Publishes automatically at the set time
- Built right into the profile dashboard
- No bulk scheduling or multi-location management
- No calendar view or recycling
- Google Business only
- No dedicated app since the GBP app was retired
Postiz
- Open-source and free to self-host (AGPL-3.0)
- Thirty-plus networks, including rarely-supported ones
- AI copilot, design editor with AI images and video, and a real API
- Cheap hosted plans with unlimited team members from Team up
- Self-hosting takes technical work and maintenance
- No engagement inbox or social listening
- Young, fast-moving project
- Hosted plans are channel-capped
Google Business Profile post scheduling vs Postiz: FAQ
- Is Google Business Profile post scheduling or Postiz cheaper?
- Postiz starts at $29 per month, while Google Business Profile post scheduling is quoted custom, so Postiz is the one with a public entry price.
- Does Google Business Profile post scheduling or Postiz have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Google Business Profile post scheduling or Postiz?
- Google Business Profile post scheduling is the stronger pick for single-location businesses keeping one Google Business Profile fresh, while Postiz is the better fit for developers and privacy-minded teams who want to self-host and own their data. We don't score them; the right call comes down to how you post.