Head to head
Google Business Profile post scheduling vs Post Planner
Last updated 4 June 2026
Google Business Profile finally schedules its own posts. Since late 2025 you can set Updates, Offers, and Events to publish later, free, right in the profile dashboard, which closes a long-standing gap for single-location businesses.
- From
- Custom
- Free plan
Post Planner is a budget scheduler built around content discovery: it surfaces proven, high-engagement posts to share, lets you recycle your best content, and schedules to eight networks. Plans run from a free tier up to $57 a month on annual billing.
- From
- $7 /mo
- Free plan
Bottom line
Post Planner is the pick for solo creators and small businesses on a tight budget, and it's the cheaper start, from $7 a month. Google Business Profile post scheduling fits single-location businesses keeping one Google Business Profile fresh better.
Post Planner publishes a price, from $7 a month; Google Business Profile post scheduling is quote-only. Post Planner adds evergreen recycling that Google Business Profile post scheduling leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Post Planner starts at $7 a month; Google Business Profile post scheduling is quote-only.
- Google Business Profile post scheduling posts to 1 networks, Post Planner to 8.
- Only Post Planner reaches Instagram, Facebook, X (Twitter), LinkedIn, TikTok, Pinterest, and YouTube.
- Post Planner has evergreen recycling; Google Business Profile post scheduling doesn't.
- Post Planner has content calendar; Google Business Profile post scheduling doesn't.
Features compared
| Feature | Google Business Profile post scheduling | Post Planner |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | No | No |
| Bulk upload | No | Not assessed |
| Evergreen recycling | No | Yes |
| Team roles | Not assessed | Yes |
| Approvals | Not assessed | No |
| Link in bio | Not assessed | No |
Platforms compared
| Network | Google Business Profile post scheduling | Post Planner |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Google Business | Auto | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
Quote-only, with no public entry price.
Free plan available.
- Cheapest paid plan
- $7/mo
Whole-plan price; it doesn't scale per unit.
Google Business Profile post scheduling
Free
- Seats
- Unlimited
- Accounts
- 1
- Free, built into Google Business Profile
- Schedule Updates, Offers, and Events from the dashboard
- Toggle 'Schedule this post', pick a date and time, and it publishes itself
- Google added native post scheduling to Business Profile in late 2025. It's free and built in, with nothing to buy.
- It suits a single-location business well. Multi-location businesses and agencies still tend to use a third-party tool for bulk scheduling, approvals, and unified reporting across profiles.
- Google also offers a Business Profile API, which is how cross-network schedulers (SocialPilot, Hootsuite, Sendible, and others) post to Google Business alongside other platforms.
Post Planner
Free
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 15
- 1 social account, 1 user, 15 scheduled posts
- 3 daily posts per account, 100 AI credits a day
- Basic scheduling and content discovery
Starter
$7/mo billed annually
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 150
- $12/mo, $7 on annual ($84/yr)
- 3 social accounts, 1 user, 150 scheduled posts
- 12 daily posts per account, 1,000 AI credits a day
Growth
Popular$37/mo billed annually
- Seats
- 2
- Accounts
- 12
- Scheduled posts
- 1000
- $49/mo, $37 on annual ($444/yr)
- 12 social accounts, 2 users, 1,000 scheduled posts
- 18 daily posts per account, 20,000 AI credits a day, analytics
Business
$57/mo billed annually
- Seats
- 5
- Accounts
- 25
- Scheduled posts
- 5000
- $79/mo, $57 on annual ($684/yr)
- 25 social accounts, 5 users, 5,000 scheduled posts
- 24 daily posts per account, 40,000 AI credits a day, analytics
- Flat, quota-bundled plans: each tier bundles social accounts, users, scheduled posts, a daily posting cap per account, and a daily AI credit allowance. You move up a plan to grow; for more than Business you contact them.
- There's a genuine Free plan (1 account, 15 scheduled posts) plus a 7-day trial of the paid features.
- Annual billing is roughly 30-40% cheaper: Starter is $7 a month, Growth $37, Business $57.
- Analytics arrive on the Growth plan and up; the AI features are metered by a daily credit allowance.
- Prices are USD, read off the live plans page by toggling monthly and annual, and cross-checked against current third-party listings.
Pros and cons
Google Business Profile post scheduling
- Free and native, no third-party tool needed
- Schedules Updates, Offers, and Events
- Publishes automatically at the set time
- Built right into the profile dashboard
- No bulk scheduling or multi-location management
- No calendar view or recycling
- Google Business only
- No dedicated app since the GBP app was retired
Post Planner
- Strong content-discovery engine with predicted-performance ratings
- Cheap, with a real free plan and a $7 entry on annual billing
- Evergreen recycling and a simple posting plan
- Publishes to eight networks with AI content built in
- No social inbox, and no Threads or Bluesky
- Analytics are basic and only from the Growth plan up
- AI is capped by a daily credit allowance
- No approval workflows, client workspaces, or white-label
Google Business Profile post scheduling vs Post Planner: FAQ
- Is Google Business Profile post scheduling or Post Planner cheaper?
- Post Planner starts at $7 per month, while Google Business Profile post scheduling is quoted custom, so Post Planner is the one with a public entry price.
- Does Google Business Profile post scheduling or Post Planner have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Google Business Profile post scheduling or Post Planner?
- Google Business Profile post scheduling is the stronger pick for single-location businesses keeping one Google Business Profile fresh, while Post Planner is the better fit for solo creators and small businesses on a tight budget. We don't score them; the right call comes down to how you post.