Head to head
Google Business Profile post scheduling vs MavSocial
Last updated 4 June 2026
vs
Google Business Profile finally schedules its own posts. Since late 2025 you can set Updates, Offers, and Events to publish later, free, right in the profile dashboard, which closes a long-standing gap for single-location businesses.
- From
- Custom
- Free plan
MavSocial pairs scheduling with unusually strong digital asset management, including a built-in stock photo library, plus a social inbox and approval workflows. The catch is the network list: it covers the big names but skips TikTok and Pinterest.
- From
- $24 /mo
- Free plan
Bottom line
Google Business Profile post scheduling and MavSocial both cover the basics; the right one comes down to how you post. Google Business Profile post scheduling is the stronger pick for Single-location businesses keeping one Google Business Profile fresh; choose MavSocial for Teams that want strong digital asset management built into the scheduler.
Features compared
| Feature | Google Business Profile post scheduling | MavSocial |
|---|---|---|
| AI captions | Not assessed | Not assessed |
| Basic analytics | Yes | Yes |
| Advanced reports | No | Yes |
| Bulk upload | No | Yes |
| Evergreen recycling | No | No |
| Team roles | Not assessed | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | Not assessed | No |
Platforms compared
| Network | Google Business Profile post scheduling | MavSocial |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Google Business | Auto | Auto |
Pricing
Google Business Profile post scheduling
Free
Free
- Seats
- Unlimited
- Accounts
- 1
- Free, built into Google Business Profile
- Schedule Updates, Offers, and Events from the dashboard
- Toggle 'Schedule this post', pick a date and time, and it publishes itself
- Google added native post scheduling to Business Profile in late 2025. It's free and built in, with nothing to buy.
- It suits a single-location business well. Multi-location businesses and agencies still tend to use a third-party tool for bulk scheduling, approvals, and unified reporting across profiles.
- Google also offers a Business Profile API, which is how cross-network schedulers (SocialPilot, Hootsuite, Sendible, and others) post to Google Business alongside other platforms.
MavSocial
Advanced
$29 /mo
$24/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 user, 10 social profiles
- Publishing, social inbox, reporting, digital asset management
Pro
Popular$78 /mo
$65/mo billed annually
- Seats
- 3
- Accounts
- 30
- Scheduled posts
- Unlimited
- $78/mo, $65 on annual
- 3 users, 30 social profiles
- Adds team collaboration and campaign planning
Business
$249 /mo
$208/mo billed annually
- Seats
- 5
- Accounts
- 40
- Scheduled posts
- Unlimited
- $249/mo, $208 on annual
- 5 users, 40 social profiles
- Adds team and permission management and approval workflows
- Extra profiles $6-$7/mo, extra users $20-$24/mo
Enterprise
$399 /mo
$333/mo billed annually
- Scheduled posts
- Unlimited
- From $399/mo, $333 on annual
- Fully customizable users and profiles
- Dedicated support
- Flat, quota-bundled plans: each tier bundles users and social profiles. On Business you can add extras, at about $6-$7 a month per profile and $20-$24 a month per user.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing saves roughly two months: Advanced works out to $24 a month, Pro $65, Business $208, Enterprise from $333.
- MavSocial's distinctive feature is its digital asset management, with a built-in stock photo library; its weak spot is the network list.
- Prices are USD, read off the live pricing page and cross-checked against current third-party listings.
Pros and cons
Google Business Profile post scheduling
- Free and native, no third-party tool needed
- Schedules Updates, Offers, and Events
- Publishes automatically at the set time
- Built right into the profile dashboard
- No bulk scheduling or multi-location management
- No calendar view or recycling
- Google Business only
- No dedicated app since the GBP app was retired
MavSocial
- Strong digital asset management with a built-in stock library
- Social inbox, campaign reporting, and approval workflows
- Flat, reasonable pricing with add-ons on Business
- 24/7 support advertised across plans
- No TikTok or Pinterest, a serious coverage gap
- No evergreen recycling, link-in-bio, or broad listening
- Approval workflows and permissions are Business-only
- Network list is short next to its rivals
Google Business Profile post scheduling vs MavSocial: FAQ
- Is Google Business Profile post scheduling or MavSocial cheaper?
- MavSocial starts at $24 per month, while Google Business Profile post scheduling is quoted custom, so MavSocial is the one with a public entry price.
- Does Google Business Profile post scheduling or MavSocial have a free plan?
- Google Business Profile post scheduling has a free plan; MavSocial does not, though it offers a 14-day trial.
- Which is better, Google Business Profile post scheduling or MavSocial?
- Google Business Profile post scheduling is the stronger pick for single-location businesses keeping one Google Business Profile fresh, while MavSocial is the better fit for teams that want strong digital asset management built into the scheduler. We don't score them; the right call comes down to how you post.