Head to head
Gain vs Zoho Social
Last updated 4 June 2026
Gain
Gain is a content-approval tool first and a scheduler second. Its whole point is getting client sign-off without friction: clients review and approve posts by email or SMS without logging in, channels are unlimited, and you pay by team size and client count rather than per account.
- From
- Check billing term
- Free scheduling
- No
Zoho Social
Zoho Social combines publishing, monitoring and reporting with Zoho CRM and Desk integration. Business and agency plans bundle brands and members; optional extras are separate charges. The Free edition publishes immediately but does not schedule.
- From
- Paid scheduling; confirm regional offer
- Free scheduling
- No
Bottom line
Gain is the pick for agencies whose bottleneck is client review and sign-off. Zoho Social fits businesses already using Zoho CRM or the wider Zoho suite better, and it reaches Mastodon and Bluesky, which Gain doesn't.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Gain posts to 9 networks, Zoho Social to 13.
- Only Zoho Social reaches Bluesky and Mastodon.
Features compared
| Feature | Gain | Zoho Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not confirmed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Partial | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not confirmed | Yes |
Platforms compared
| Network | Gain | Zoho Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| Snapchat | Not assessed | Auto |
| Telegram | Not assessed | No |
| Arattai | Not assessed | Auto |
| Not assessed | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Zoho SocialPricing qualification
Free edition; scheduling paid.
Paid scheduling; confirm regional offer
Gain
Starter
Verify monthly
- Seats
- 3
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- USD 99/month billed annually; current month-to-month tariff not re-established
- Up to 3 team members, up to 6 client workspaces, unlimited social accounts
- Unlimited approval workflows and client reviewers, content calendar, AI writing assistant
Agency
PopularVerify monthly
- Seats
- 6
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- USD 199/month billed annually; current month-to-month tariff not re-established
- Up to 6 team members, up to 12 client workspaces, unlimited social accounts
- Adds white-label and more capacity
Agency Premium
Verify monthly
- Seats
- 20
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- USD 399/month billed annually; current month-to-month tariff not re-established
- Up to 20 team members, up to 30 client workspaces, unlimited social accounts
Enterprise
Custom
- Seats
- Not confirmed
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, contracted member and workspace capacity
- Unlimited social accounts, advanced support
- Annual cards list USD99/199/399 monthly equivalents with 3/6/20 members and 6/12/30 workspaces. Current month-to-month totals need confirmation.
- Unlimited reviewers, channels, posts and approval workflows; storage is 15/100/500 GB, with unlimited storage on Enterprise.
- Fourteen-day trial; no free ongoing plan listed. Enterprise members and workspaces are contract-specific.
- The pricing page advertises a 20% yearly saving; do not derive monthly prices from that badge.
Zoho Social
Free
Free
- Seats
- 1
- Accounts
- 6
- 1 brand, 6 channels (Facebook, Instagram, X, LinkedIn profile and page, Google Business), 1 member
- Immediate publishing only; the Free edition does not schedule posts
- Forever free after the 15-day all-access trial
Standard
$10a month
Billed annually
- Seats
- 1
- Accounts
- 14
- 1 bundled brand(s); 14 channel connections; 1 team member(s)
- Publishing calendar, multi-channel publishing, zurl shortener, summary reports, 40 AI credits
Professional
$30a month
Billed annually
- Seats
- 1
- Accounts
- 14
- 1 bundled brand(s); 14 channel connections; 1 team member(s)
- Adds bulk scheduling, repeat posting, post insights, monitoring dashboard, media library, RSS, messages, first comment
Premium
Popular$40a month
Billed annually
- Seats
- 3
- Accounts
- 16
- 1 bundled brand(s); 16 channel connections; 3 team member(s)
- Adds SmartQ, unified Inbox, content approvals and workflow, custom reports, UTM, Zoho CRM and Desk integration, 80 AI credits
Agency
$230a month
Billed annually
- Seats
- 5
- Accounts
- 160
- 10 bundled brand(s); 160 channel connections; 5 team member(s)
- Client invite, customizable client portal, agency-branded reports, all Premium features
Agency Plus
$330a month
Billed annually
- Seats
- 5
- Accounts
- 320
- 20 bundled brand(s); 320 channel connections; 5 team member(s)
- All Agency features, with 10 more brands available as add-ons
- Business plans bundle one brand and included members; Agency/Agency Plus bundle ten/twenty brands and five members. Do not multiply the headline price by every bundled team member.
- US official pricing search extracts corroborate annual monthly equivalents of USD10/30/40/230/330. The current extracted page hides monthly prices, so monthly numeric tariffs are unconfirmed here.
- Extra brands and members are separately priced, plan-dependent add-ons. Regional currency and applicable taxes must be checked directly; no currency conversion has been used.
- Free includes one brand, six channels and one member but excludes scheduling. A fifteen-day trial is advertised.
- Standard/Professional list fourteen connections including Snapchat and Arattai. Premium adds WhatsApp and Telegram inbox connections; not every connection is a scheduled publishing destination.
Pros and cons
Gain
- Best-in-class client approvals: sign off by email or SMS, no account needed
- Unlimited client reviewers and unlimited social accounts on every plan
- Flat pricing by team and client count, with white-label from Agency up
- Revision tracking through each feedback round
- Storage quotas on self-service plans
- Current monthly tariff needs confirmation
- X analytics discontinued
- YouTube insights cover only the last 30 days
Zoho Social
- Zoho CRM and Desk integration
- Publishing plus monitoring and reporting
- Native MCP publishing and media workflows
- Bundled agency plans
- Free edition excludes scheduling
- Inbox and approvals require higher tiers
- Extra brands and members are plan-dependent charges
- Messaging connections do not all support feed publishing
Gain vs Zoho Social: FAQ
- Is Gain or Zoho Social cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Gain or Zoho Social have a free plan?
- Gain: No free plan. Zoho Social: Free edition; scheduling paid. Check the scheduling allowance, separately from any free research or design features.
- Which is better, Gain or Zoho Social?
- Gain is the stronger pick for agencies whose bottleneck is client review and sign-off, while Zoho Social is the better fit for businesses already using Zoho CRM or the wider Zoho suite. We don't score them; the right call comes down to how you post.